Shortly About Crossover

Welcome

The Future of MICE and Travel Marketing

Best experts in marketing and tourism in one place

Join the “it” event of this summer. Fresh, creative and most of all bold! With a deepened personal engagement, a more authentic experience and live interaction with speaker The Conventa Crossover conference will offer a better understanding of the future of B2B marketing events.

Find Out More

Date & Location

29 – 30 August 2016

Hotel Lev, Ljubljana, Slovenia

5 REASONS TO ATTEND

HOTELIERS

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  • 50% of the conference dedicated to hotels and venues, the other 50% with valuable information on MICE and travel marketing
  • 2 workshops for practical knowledge on storytelling experience and 7 simple steps to WIN BIG in the conference market
  • Successful hoteliers from the Alpe-Adria region present the future of independent hotels VS hotel chains
  • The change of luxury travel and how it influences your business
  • Presentations of Innovative tools and solutions for hotels and venues

MEETING PLANNERS

conventa_day_1_welcome_reception-1_foto_Marko_Delbello_Ocepek
  • Networking with major meeting providers and congress destinations from Alpe-Adria region
  • Standing out by delivering the best customer experience
  • Content marketing that delivers more clients and guarantees success
  • Future of digital and social marketing in event management
  • Stories of success that inspire

CONGRESS DESTINATIONS

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  • Networking with major meeting planners from Alpe-Adria region
  • Destination digital campaigns go head to head
  • Content marketing for achieving better recognition and placing the destination on the meeting planners’ map
  • Why customer experience is the ultimate marketing tool for a destination
  • Congress destinations reveal their recipe for success

Speakers about Conventa Crossover

To create a memorable event be “disruptive“ in the flow to certain extent to challenge people and move away from „what we always do and always expect“ without ruining the flow and ending up just being silly.

Thorsteinn Örn Gudmundsson
Thorsteinn Örn GudmundssonManaging Director Meet in Reykjavik, Iceland

Both marketing and the meetings industry are about one thing, that is creating story-full experiences for the customers. So it is essential, that we understand the power of stories when we create dialogs with our audience.

Damjan Obal
Damjan ObalHead of UX & Design at GVC group, Slovenia

We will try to demonstrate the value of uncovering insights as a basis for developing great marketing campaigns and innovative product design. I hope they will be able to take a fresh look at design and get an idea how to improve their competiveness.

Ivana Preiss
Ivana Press & Filip VasicDesign Strategy & Creative Brand Strategy, Lead 52:HOURS, Czech Republic

Let’s try and make our customers buy without selling to them. Let’s deliver the right content, in the right context to make the right audience have an unforgettable experience. That’s what my talk will be all about.

Ognena Ristovska
Ognena RistovskaFounder and General Manager of Momentum Inc., Macedonia

I will show some of the latest technologies relevant for travel marketing and communication, talk about their possible impact and show what we might learn from other industries.

Rene Massatti
Rene MassattiMBA, Brand Ambassador TRENDONE, Hamburg, Germany & Co-Founder and CEO PLAYROOM, Vienna, Austria

I’ll deliver a fun workshop and people will walk away with the following knowledge: How to WIN more market share from their competitors by focusing on 5 key steps, How to stand out and sound different and the 3 key areas to get right in writing proposals that WIN.

Ciara Feely
Ciara FeelyHotel Conference Sales Specialist, Conference Converter & FindaConferenceVenue.com, Ireland

I expect to meet a lot of people who share the same passion for travel and marketing industries and hear their stories and see how I can contribute with my knowledge and network to what they are doing.

Jovana Miljanović
Jovana MiljanovićMulti Passionate Entrepreneur and Travel Blogger, Serbia

We are competing for time. It's the ultimate luxury and to compel others you need to tell a good story.  My session will be about how to create a storytelling experience.

Martijn Timmermans
Martijn TimmermansCo-founder, Creative Director, The Red Line Project & Event StoryBoard canvas, The Netherlands

The fact that this is the very first event in our industry dedicated to event marketing is outstanding. We have needed this recognition for a long time, as well as dedicated education. I am honoured to be taking part and I am looking forward to learning new tricks of the trade from the best in the business.

Magdalina Atanassova
Magdalina AtanassovaMarketing Communications Manager, Kenes Group, Bulgaria
A marketing event turned upside down

WHAT IS CONVENTA CROSSOVER

CHIT CHAT COFFEE BAR

CHIT CHAT COFFEE BAR

ELEVATOR PITCHES CORNER

ELEVATOR PITCHES CORNER

CULINARY PERFORMANCE

CULINARY PERFORMANCE

MARKETING RING

MARKETING RING

CONTENT BAR

CONTENT BAR

WORKSHOPS

WORKSHOPS

Preliminary Programme

This is a preliminary programme. The organiser reserves the right to make some changes to the programme.

Moderated by Jan-Jaap In der Maur, Founder-Moderator at Masters in Moderation, The Netherlands

Menu

  • Registration and Crossover caffeine start

    9.00 – 9.45

  • Welcome address

    9.45 – 10.00

  • Inspire with content marketing

    Content Bar: Damjan Obal, UX & Design at GVC group, Slovenia; Ivana Preiss, 52 Hours Design, Czech Republic; Filip Vasic, 52 Hours Design, Czech Republic; Slaven Reljić, DMC/PCO agencije Coral Group, Croatia; Ognena Ristovska, Momentum, Macedonia; Juraj Holub, Slido, Slovakia

    10.00 – 11.00

  • Why is customer experience an ultimate marketing tool

    Marketing Ring: Colja Dams, Vok Dams, Germany; Jens Oliver Mayer, Jack Morton Worldwide, Germany; Antonia Radić, EX-ALTO d.o.o., Croatia

    11.00 – 12.15

  • Elevator Pitch Corner & Chit Chat

    Elevator Pitch Corner: Maša Pavoković, Ziferblat; Rok Ramšak, Tresor Hostel; Neja Dvornik, Hotailor; Maja Čampelj, Dream Travel Box; Špela Horvat, Sava Hotels and Resorts

    Chit Chat with Red Orbit – Andraž Štalec; Madwise – Lea Lipovšek; Mash Machine – Ottavio Cambieri; Slido – Juraj Holub; Superevent – Marcel Wassink; ID Shop – Mateja Mirtič

    12.15 – 12.45

  • Creative break

    with Tattooed Chefs

    12.45 – 14.00

  • Motivate with digital and social marketing

    Content Bar: Aoife McCrum, SoolNua, Ireland; Magdalina Atanassova, Kenes Group, Bulgaria; Lea Lipovšek, Madwise, Slovenia; Jovana Miljanović, Multi Passionate Entrepreneur and Travel Blogger, Serbia; Andraž Štalec, Red Orbit, Slovenia

    14.00 – 15.00

  • Break

    15.00 – 15.30

  • Future trends of the tourism and travel industry

    Key-note lecture: Rene Massati, Trend One, Austria

    15.30 – 16.20

  • Stories of Success

    Marketing Ring: Thorsteinn Orn Gudmundsson, Meet in Reykjavik, Iceland; Petra Stušek, Ljubljana Tourism, Slovenia; Leyla Koray, M.I.C.E. Manager, Turkish Airlines, Turkey

    16.20 – 17.30

  • Mash Machine warm up

    17.30 – 18.30

  • Conventa Crossover Party

    Union Pub

    19.00

  • Registration and Crossover caffeine start

    8.15 – 8.45

  • Welcome address

    8.45 – 8.55

  • Marketing First Aid Workshops for Hotels and Venues

    9.00 – 10.30

  • 7 Simple Steps to Win BIG in the Conference Market

    Workshop led by Ciara Feely, Conference Converter & FindaConferenceVenue.com, Ireland

    9.00 – 10.30

  • Successful Storytelling

    Workshop: Martijn Timmermans, The Red Line Project & Event StoryBoard canvas, The Netherlands

    9.00 – 10.30

  • Break

    10.30 – 10.45

  • Innovative tools and solutions

    Content Bar; Ottavio Cambieri, The Mo’Joes OÜ, Estonia; Marcel Wassink, Supervent, Austria; Juraj Holub, Slido; Matej Grabrovec, Novelus, Slovenia

    10.45 – 11.35

  • The way luxury travel is changing

    Brainstorming Q&A Round Table: Roko Palmić, Regent Porto Montenegro; Ninoslav Vidović, Terme Maribor, Slovenia; Ana First, Falkensteiner Hotels & Residences Punta Skala, Croatia

    11.35 – 12.20

  • Creative Break

    with Tattooed Chefs

    12.20 – 13.30

  • New generation hotel & event marketing

    Marketing Ring: Tomislav Čeh, Union Hoteli, Slovenia; Dominik S. Černjak, Collegium Mondial Travel, Slovenia; Representative of Hostel Swanky Mint, Croatia

    13.30 – 14.50

News

Meet The Speakers

Crossover Content Bartenders

Ana First

Ana First

Director of Sales at Falkensteiner Punta Skala Resort, Croatia
Andraž Štalec

Andraž Štalec

CEO and Co-founder of Red Orbit, Slovenia
Ante Grancarić

Ante Grancarić

Strategic partner, Swanky Mint Hostel, Croatia
Antonia Radić

Antonia Radić

Co-owner and Director of EX-ALTO d.o.o., Croatia
Aoife McCrum

Aoife McCrum

Manager, Social Media & Digital Marketing, SoolNua, Ireland
Ciara Feely

Ciara Feely

Hotel Conference Sales Specialist, Conference Converter & FindaConferenceVenue.com, Ireland
Colja M. Dams

Colja M. Dams

CEO, VOK DAMS Agency for Events and Live-Marketing, Germany
Damjan Obal

Damjan Obal

Head of UX & Design at GVC group, Slovenia
Dominik S. Černjak

Dominik S. Černjak

Founder and member of board for strategic communications, Collegium Mondial Travel, Slovenia
Filip Vasic

Filip Vasic

Creative Brand Strategy, Lead 52:HOURS, Czech Republic
Ivana Preiss

Ivana Preiss

Design Strategy, Lead 52:HOURS, Czech Republic
Jan-Jaap In der Maur

Jan-Jaap In der Maur

Founder-Moderator at Masters in Moderation, The Netherlands
Jens Oliver Mayer

Jens Oliver Mayer

Managing Director Germany, Jack Morton Worldwide
Jovana Miljanović

Jovana Miljanović

Multi Passionate Entrepreneur and Travel Blogger, Serbia
Juraj Holub

Juraj Holub

Marketing manager and aspiring meeting designer at the audience interaction platform Slido
Lea Lipovšek

Lea Lipovšek

Chief Marketing Officer, Madwise digital agency, Slovenia
Leyla Koray

Leyla Koray

M.I.C.E. Manager, Turkish Airlines, Turkey
Magdalina Atanassova

Magdalina Atanassova

Marketing Communications Manager, Kenes Group, Bulgaria
Marcel Wassink

Marcel Wassink

CEO and Co-founder Superevent, Austria
Martijn Timmermans

Martijn Timmermans

Co-founder, Creative Director, The Red Line Project & Event StoryBoard canvas, The Netherlands
Matej Grabrovec

Matej Grabrovec

CEO, Novelus, Slovenia
Ninoslav Vidović

Ninoslav Vidović

Chief Marketing Officer, Terme Maribor d.o.o., Slovenia
Ognena Ristovska

Ognena Ristovska

Founder and General Manager of Momentum Inc., Macedonia
Ottavio Cambieri

Ottavio Cambieri

Co – Founder of The Mo’Joes OÜ, Estonia
Petra Stušek

Petra Stušek

Managing Director of Ljubljana Tourism, Slovenia
Rene Massatti

Rene Massatti

MBA, Brand Ambassador TRENDONE, Hamburg, Germany & Co-Founder and CEO PLAYROOM, Vienna, Austria
Roko Palmić

Roko Palmić

Director of Sales & Marketing – Regent Porto Montenegro
Slaven Reljić

Slaven Reljić

Managing director, Coral Group, Croatia
Thorsteinn Örn Gudmundsson

Thorsteinn Örn Gudmundsson

Managing Director Meet in Reykjavik, Iceland
Tomislav Čeh

Tomislav Čeh

General Manager, Union Hotels group, Slovenia
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