Magdalina Atanassova, Marketing Communications Manager, Kenes Group from Bulgaria hopes to inspire participants with some of their examples of what one can do to motivate an audience through digital and social marketing. How to look at marketing more strategically, and which tools could be used to set the tone for their events.

GENERAL
Q:  How would you describe your job in under 50 words?
A challenge every day that inspires me to stay creative.

Q:  What advice would you offer to all soon to be working in marketing in the meetings industry?
Learn everything there is to know about event management and then seek inspiration from other fields. While our industry is very colourful and full of great ideas, I find that looking beyond our borders yields the best results.

Q:  How to develop talent and how to help people grow to the next level?
I believe that first people have to want to grow themselves. Once they realise this, it is easy. You just give them your hand, your advice, and show them the way. The rest is magic.

Q:  What are you most excited about at the moment?
It has been about half a year since I joined Kenes Group and I am very excited about every single day. We are working on many new projects that truly push me to stay on top of my game, and that is what makes me happy.

Q:  Your advice/suggestion for turning a boring event into a memorable one?
I believe in engagement, in provoking the audience starting even before the event, setting the tone for something different. Then they come with open minds and ready for new experiences. For me, this is how all meetings should be set – from the small office meeting with colleagues, to a huge congress.

PERSONAL – BACKGROUND
Q: What gets you out of bed in the morning?
Usually my smart alarm. Even if I cannot get up as early on my own, I actually love spending my mornings with my dog in the park. It is the perfect start to the day. The rest I welcome with open arms.

Q: Where do you see yourself in 5 years?
I don’t like setting such long-term visions for myself as I like to stay flexible. I do see myself continuing to do what I love and what makes me happy.

CROSSOVER
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I would hope to inspire them with some of our examples of what one can do to motivate an audience through digital and social marketing. How to look at marketing more strategically, and which tools could be used to set the tone for their events.

Q: What do you expect from Conventa Crossover?
I expect one new event that inspires. The fact that this is the very first event in our industry dedicated to event marketing is outstanding. We have needed this recognition for a long time, as well as dedicated education. I am honoured to be taking part and I am looking forward to learning new tricks of the trade from the best in the business.