]Ognena Ristovska, Founder and General Manager of Momentum Inc. from Macedonia knows herself how to make an interesting event. What she loves about this time that we live in is that there seem to be no limits to what you can do with an event. The only thing limiting us is our mindset and the fact we’ve been trained and taught how something should look like for so long. Read an exclusive interview with Ognena.
Q: How would you describe your job in under 50 words?
Dynamic, stressful, exiting. It’s a job for someone with the nerves of steel and a very strong vision and love for what they do.
Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
Hold on tight, it’s gonna be one hell of a journey.
Q: How to develop talent and how to help people grow to the next level?
Motivate, nurture a shared vision and establish ownership over the projects & work. Then jump in the fire together. And give them all the answers they won’t have on their own.
Q: What are you most excited about at the moment?
All the possibilities for growth. We are indeed gaining Momentum and its extraordinary; intimidating & exciting at the same time.
Q: Your advice/suggestion for turning a boring event into a memorable one?
Take it out of context. Do something unexpected. What I love about this time that we live in is that there seem to be no limits to what you can do with an event. The only thing limiting us is our mindset and the fact we’ve been trained and taught how something should look like for so long. Traditional formats are being abandoned everywhere. Not only can you do anything you want with an event, but people actually expect you to exceed their expectations. When it comes to thinking creatively, really, try and think like a 5-year old
PERSONAL – BACKGROUND
Q: What gets you out of bed in the morning?
This mission I’ve set myself on and the never-ending drive to do something extraordinary.
Q: Where do you see yourself in 5 years?
Still gaining Momentum hopefully with a larger team & working internationally to a greater extent.
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
Let’s try and make our customers buy without selling to them. Let’s deliver the right content, in the right context to make the right audience have an unforgettable experience. That’s what my talk will be all about.
Q: What do you expect from Conventa Crossover?
I expect a fusion of energies, experiences, opinions. Looking at the speakers and their profiles, I expect it to be a fantastic event opening up new perspectives for everyone involved.