Ivana Preiss, Design Strategy & Filip Vasic, Creative Brand Strategy at Lead 52:HOURS from Czech Republic will try to demonstrate the value of uncovering insights as a basis for developing great marketing campaigns and innovative product design. Don’t miss them at Crossover.
Q: How would you describe your job in under 50 words?
Ivana: I’m naturally inquisitive and intuitive which helps me greatly to notice opportunities where design could bring an added value, whether as a product, a service or system. There’s a lot of Aha! moments popping in my head when noticing a gap in the market merge with an idea of product solutions.
Filip: In even less words, my job is to figure out how to make brands or products somehow significant for their users or customers. That is a lot of research and probing and imagination. And fun.
Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
Filip: Get real and use your common sense. There is a lot of bullsh.. in marketing but there is also ingenuity, sincerity and integrity.
Q: Hot to develop talent and how to help people grow to the next level?
Filip: That’s too big a question. I suggest you read some of those heavy books on that topic. Every human has the start and stop buttons somewhere in their soul. Press the right buttons, timely.
Ivana: Challenge them to question the status quo, make them “uncomfortable” to see what they’re made of, nurture their skills and inspire them with your values and vision.
Q: What are you most excited about at the moment?
Ivana: We’ve been designing and developing a great product for the last year and a half and will soon be launching it. It takes time to borne something into the world, but it will be all the more worth the effort.
Filip: I am excited about our projects. It’s an intense work and actually there might be even too much excitement sometimes.
Q: Your advice/suggestion for turning a boring event into a memorable one?
Filip: Make different people do different things simultaneously. Then they will go on and explore the next one and if they are caught by a genuine surprise along the way, you’ve got them.
PERSONAL -‐ BACKGROUND
Q: What gets you out of bed in the morning?
Ivana: Coﬀee 🙂
Filip: The dog, literally. But at a deeper level, I guess it’s a sense of responsibility that comes with the privilege of living on this beautiful Earth.
Q: Where do you see yourself in 5 years?
Filip: Anywhere around clever, passionate and honest people that inspire and support each other.
Ivana: I’m looking at myself still curious and engaged with the many facets the world has to offer. If that is in place, I can do wonders as a designer.
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
Filip: I hope they will be able to take a fresh look at design and get an idea how to improve their competiveness. We’ll be there to help, anyway.
Ivana: We will try to demonstrate the value of uncovering insights as a basis for developing great marketing campaigns and innovative product design.
Q: What do you expect from Conventa Crossover?
Ivana: I’ve never been to Ljubljana and I heard there is a lot of people doing smart things there. So, I hope to meet some of them.
Filip: I am looking forward to meeting interesting people, to learn from them and perhaps even find some common ground for cooperation.