Slaven Reljić, Managing Director, CORAL GROUP DMC – PCO from Croatia says that in marketing and market communication we have to talk about the core content, as well as to provide values and solutions to our customers. Find out more in this exclusive interview.
Q: How would you describe your job in under 50 words?
Working on overall business strategy, promotion and sales of the country and agency products/services. It also includes project & event management, marketing & PR, finances, operational work, human resources management, a touch of psychology spiced up with creativity, business intelligence, everyday learning and research & development activities.
Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
Travel whenever you can and talk to as many different types of people and businesses as you can. Leave your own perspective aside and get out of your comfort zone whenever it’s possible.
Q: How to develop talent and how to help people grow to the next level?
Be curious and always experiment a little bit (or a lot). Talk in person (or online) to “crazy”, different and experienced colleagues, customers, suppliers, friends or family members. Read the professional (digital) media, in order to easily gain global knowledge and best practices. Attend the professional conferences and events. Move. Do sports. Do site inspections. Adopt and apply new experiences and knowledge to your local business and concrete cases.
Q: What are you most excited about at the moment?
I have recently bought a used car for the first time in my life, so I am excited to see if I’ve made a good investment and picked-up a good car for 1/3rd of the price of a new one.
Q: Your advice/suggestion for turning a boring event into a memorable one?
Never forget about the basic ingredients, but probably the most memorable ones: exquisite food & drinks, entertaining music/show and a pleasant atmosphere so that all invitees can SOCIALIZE. Plus a useful client’s give-away at departures. Never forget those. The ROI for the client is guaranteed.
PERSONAL – BACKGROUND
Q: What gets you out of bed in the morning?
Being older, I have learned that we can enjoy many different small things, events and results that we can achieve – every day.
Q: Where do you see yourself in 5 years?
Enjoying life and business on a new level, with more colleagues in the agency team.
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I hope that the main benefit will be the understanding of different perspectives which people and businesses use in their lives and jobs. In marketing and market communication we have to talk about the core content, as well as to provide values and solutions to our customers.
Q: What do you expect from Conventa Crossover?
To learn something useful for my life in general + meeting new great colleagues from the industry.