Ottavio Cambieri, Co – Founder of The Mo’Joes OÜ from Tallinn is a technology entrepreneur with a passion for creating interactive activities that can engage people of different ages and background.
In 2011 he founded The Mo’Joes as an agency to deliver new experiences to events through technology. Although based in Tallinn, Estonia, the company has worked with clients across the globe. Conceptualized and led innovative interactive activities for clients such as Coca Cola, Teliasonera, Swedbank, FIAT, MTV, Saku (Carlsberg group), Philip Morris. Ottavio co-developed Mash Machine as a interactive entertainment tool that allows anyone to play music as if they were musicians.
Read the interview to find out more.
Q: How would you describe your job in under 50 words?
Being the co-founder of a startup I need to deal with different tasks, from keeping up with external relations to project management to taking care of written and visual communication. It’s a very challenging position that pushes me to keep on learning new things all the time.
Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
I would recommend them first to find a way to cultivate their creativity: read and be curious about this constantly evolving world is the best recipe for keeping this profession fresh and interesting.
Q: Hot to develop talent and how to help people grow to the next level?
I think that the first step to develop talent is to listen and pay attention to what people really love to do. If people are naturally allowed to grow in the direction that they genuinely want to take, they will more easily succeed and become great at it.
Q: What are you most excited about at the moment?
I love to see how technology has been evolving in the past years to create even more immersive social interaction experiences, effectively allowing people to experience together things that were impossible just few years ago.
Q: Your advice/suggestion for turning a boring event into a memorable one?
I think that the best way to design a memorable event is to focus on the social interactions between the participants and offer them a purpose.
PERSONAL – BACKGROUND
Q: What gets you out of bed in the morning?
A large cup of coffee! After that it’s the knowledge that because of my work people will get closer to others through music. The best motivation to do my work comes when I have a chance to participate to the events we design technology for and see participants genuinely having fun. The thought of being able to design something that can generate so good emotions is simply priceless 🙂
Q: Where do you see yourself in 5 years?
Possibly playing Mash Machine in an island in the Mediterranean.
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I would like to point out the importance of a creative use of technology. Very often technology is becoming the message of events, whereas storytelling goes into background.
Q: What do you expect from Conventa Crossover?
I expect to meet event marketing professionals from across the globe.