Magdalina Atanassova, Marketing Communications Manager, Kenes Group, Bulgaria

GENERAL

Q: How would you describe your job in under 50 words?
A challenge every day that inspires me to stay creative.

Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
Learn everything there is to know about event management and then seek inspiration from other fields. While our industry is very colourful and full of great ideas, I find that looking beyond our borders yields the best results.

Q: How to develop talent and how to help people grow to the next level?
I believe that first people have to want to grow themselves. Once they realise this, it is easy. You just give them your hand, your advice, and show them the way. The rest is magic.

Q: What are you most excited about at the moment?
It has been about half a year since I joined Kenes Group and I am very excited about every single day. We are working on many new projects that truly push me to stay on top of my game, and that is what makes me happy.

Q: Your advice/suggestion for turning a boring event into a memorable one?
I believe in engagement, in provoking the audience starting even before the event, setting the tone for something different. Then they come with open minds and ready for new experiences. For me, this is how all meetings should be set – from the small office meeting with colleagues, to a huge congress.

BACKGROUND

Q: What gets you out of bed in the morning?
Usually my smart alarm. Even if I cannot get up as early on my own, I actually love spending my mornings with my dog in the park. It is the perfect start to the day. The rest I welcome with open arms.

Q: Where do you see yourself in 5 years?
I don’t like setting such long-term visions for myself as I like to stay flexible. I do see myself continuing to do what I love and what makes me happy.

CROSSOVER

Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I would hope to inspire them with some of our examples of what one can do to motivate an audience through digital and social marketing. How to look at marketing more strategically, and which tools could be used to set the tone for their events.

Q: What do you expect from Conventa Crossover?
I expect one new event that inspires. The fact that this is the very first event in our industry dedicated to event marketing is outstanding. We have needed this recognition for a long time, as well as dedicated education. I am honoured to be taking part and I am looking forward to learning new tricks of the trade from the best in the business.

Jovana Miljanović, Multi Passionate Entrepreneur and Travel Blogger, Serbia

GENERAL

Q: How would you describe your job in under 50 words?
I would describe my job as intelectually stimulating, occasionally mind boggling, but always very rewarding, since it helps me grow.

Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
If you are new to this industry, the best advice I can give you is to listen. Become a sponge and suck in all the important information. Educate yourself on the internet, find a mentor and give yourself time and space for making mistakes. They are not to be avoided, because you will never grow if you don’t mess up from time to time.

Q: Hot to develop talent and how to help people grow to the next level?
You need to find out what drives your people besides work. If your designer has a passion for French language, send them to a design course in French or let him or her travel through France and work remotely for a month in the summer. The point is to make people understand that you really genuinly care about them. In that way, they will grow and care for your company and they will contribute more than you can imagine. Trust me on this one.

Q: What are you most excited about at the moment?
I am excited about the summer, because it is absurdly the time when I get most work done. I can’t stand the heat, I put AC on high, close the window blinds, open my Macbook and rock on.

Q: Your advice/suggestion for turning a boring event into a memorable one?
I believe that every event needs a magic moment that can come in various shapes and forms. It can be a rockstar keynote speaker, interesting food or drink choice or a unique networking event. Anything that will get people talking is what differentiates a boring event from a fun one. If you do everything as expected, why would anyone talk about it.

BACKGROUND

Q: What gets you out of bed in the morning?
The fear of wasting time. If you watched the movie In Time that is basically how I live my life, except that I don’t have a clock on my arm that counts down how long I have to live 🙂 But the clock is ticking and that’s all I need to know. I feel the urge to live every day as it is my last and make my small contribution whether it is helping out a client, a random person on the street or online. Contribution to me is sharing what you know to inspire others.

Q: Where do you see yourself in 5 years?
I see myself everywhere and no where in particular location wise. I think I will still be a global nomad. I have a hunger for continous improvement, I am on a knowledge hunt and wherever my work and hunger takes me, I will gladly follow.
Regarding work, I believe I will still be doing marketing consulting, writing and hopefully will publish my first book.

CROSSOVER

Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
They will get crucial tips on how to use their creativity mixed with digital marketing tools to be the drivers of change in the travel marketing world.

Q: What do you expect from Conventa Crossover?
I expect to meet a lot of people who share the same passion for travel and marketing industries and hear their stories and see how I can contribute with my knowledge and network to what they are doing.

Rene Massatti, MBA, Brand Ambassador TRENDONE, Hamburg, Germany & Co-Founder and CEO PLAYROOM, Vienna, AustriaGENERAL

GENERAL

Q: How would you describe your job in under 50 words?
My job is to to transfer trends into business. For that I anticipate relevant, technology trend-based developments and constantly work with clients on the development of new products, services and business models.
I love working with an international crowd and discuss different approaches from different cultures, which I am able to for my business and when I teach “future trends in business” at universities in Europe and Asia.

Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
There´s a couple of them:

  • Stay hungry – you´ll need it.
  • Always expect the unexpected.
  • Big things start small, so don´t underestimate anything.
  • And always look out for interviews with John Cleese on creativity. He´s a genius and a great source of inspiration.

Q: Hot to develop talent and how to help people grow to the next level?
Innovation and creativity needs time and space. We started a side project called Playroom, where we build agile innovation rooms made out of cardboard into big corporations, where employees can freely ideate and learn about new technologies as well as adapt the room to their own, individual needs.
Why do we do that? Because we saw that innovative workshops are good, but you need to bring the magic back into the enterprise, build up a true innovative culture and give people the chance to express themselves.
Most of your employees have way more potential than you might think.

Q: What are you most excited about at the moment?
Three things:
The impact that the upcoming AI revolution will have on communication and on humanity. Combine AI with robotics and you have the next big topic. And finally the merge of augmented and virtual reality and the possibilities, these technologies offer for marketing.

Q: Your advice/suggestion for turning a boring event into a memorable one?
It´s like the rules for a good party:
Have good music. Be as experimental as you can. Surprise your guests. Offer enough space and opportunities for great networking. Always have cold beer in the fridge, available at any time.

BACKGROUND

Q: What gets you out of bed in the morning?
When I am at home: my daughters.
When I am travelling: good rock or jazz music.
When I am on holidays: the chance to take a morning swim or do an early morning surf session.

Q: Where do you see yourself in 5 years?
Older and wiser but not less active I hope.
Maybe I will be able to only travel to the interesting and fun events – like Conventa Crossover –  and have my own personal digital avatar for the boring stuff.

CROSSOVER

Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I will show some of the latest technologies relevant for travel marketing and communication, talk about their possible impact and show what we might learn from other industries.

Q: What do you expect from Conventa Crossover?

Interesting keynotes. New insights. Great people. Good networking. Cold beer.