Coowner at Holding of Emotions !FEST
Andriy Khudo is a co-owner and Head of Supervisory Board of “!FEST” Holding of Emotions, a chain of unique and unusual restaurants. He is responsible for the strategy and investments and manages 22 restaurants and 19 projects.
Q: What do you love about your job the most?
To be fully active in new projects, change myself, my city and country. We’ve changed Lviv due to our projects not only in architectural way but culturally as well. For example, “The Old Lion Publishing House” is an example of great literature for children and high quality books for adults, “Pravda” is a brewery and a restaurant that changes beer culture, brews very good craft beer and develops beer cuisine and “Lviv Handmade Chocolate” became a special embassy of Lviv in all parts of Ukraine and abroad.
Q: Where do you see the biggest opportunity in marketing and MICE industry?
It’s in using local legends and myths. Every city has its own history, a certain atmosphere, characters and facts connected with it. It’s also about honesty and truthfulness with itself, partners and employees. If we’re talking about a brewery, beer must be made here and not delivered and brewed somewhere else. If it’s a bakery, it must be a place where cakes are baked and guests can smell the taste and watch the baking process.
Q: How do you deal with marketing jungle on daily basis?
Unusual concepts such as Kyyjivka restaurant with funny performances about Russian occupants create a principle of word of mouth and turn people into marketing agents. In a modern world we need to be trendy, provide people with exciting information and develop our social networks.
Q: How did the best events you attended so far make you feel?
I remember the energy of AC/DC concert in Munich; 200th anniversary of Oktoberfest that gathered thousands of people, the concert of “Okean Elzy” in Lviv as a mixture of patriotism and proper music and Alfa Jazz Fest, that has fulfilled an educational function for locals and acquainted them with great jazz. I also love festival of Craft bber and Vinyl music, that brings together hipsters, businessmen and politicians and they spend their time together.
PERSONAL – BACKGROUND
Q: Looking at your bucket list, what is the one thing that you really wish to cross off until the end of 2017?
Ukraine start-up projects going global.
Q: If you could have dinner with anyone (alive or dead), who would you have dinner with and why?
I think I would have dinner with Steve Jobs due to him being a genius and has a complicated personality. I would also like to have dinner with Nikola Tesla, since he was a brilliant inventor.
Q: What would you share with our participants if you would have only one minute?
Create new things that would change the world and solve problems. Implement your ideas and plans and make sure that you have a great team and reliable people.
Q: What are you bringing to Conventa Crossover?
I’ll bring the spirit of Lviv and Ukraine. I want to bring a vision of a creative city for the next 10 years – the city as a magnet for human talents and a city where win-win principle prevails.