Creator of the steps to WIN™ Sales Program for Hotels & Venues
Ciara has created a Sales & Marketing programme called Steps to WIN™. It’s a formula that shows hotels & venues how to win BIG in the conference market by helping them to see their business from their client’s point of view. At Crossover, Ciara will talk about what Hotels & Venues do that drives planners mad.
Q: What do you love about your job the most?
I love making an impact – seeing the revenue results sales teams get when they implement my Steps to WIN™ Programme. I love to see the aha moments and helping people to change the way they do things.
Q: Where do you see the biggest opportunity in marketing and MICE industry?
Marketing to the problems and challenges event planners have as opposed to marketing a hotel, conference room or the facilities and service. Most hotels have been selling the wrong thing for years and commoditized their business. There is such a massive opportunity right now to turn that around and stand OUT.
Q: How do you deal with marketing jungle on daily basis?
I try not to get overwhelmed with all that I could or should be doing. What gets focused on gets done, so on a weekly basis I do this: make a plan, implement it consistently and do a few things rather than a lot of things mediocre.
Q: How did the best events you attended so far make you feel?
Empowered with a can-do attitude, action focused and delighted I went to them and they are on the list to go to next year.
PERSONAL – BACKGROUND
Q: Looking at your bucket list, what is the one thing that you really wish to cross off until the end of 2017?
Top of the list is to move into our mortgage free house – we are almost there.
Q: If you could have dinner with anyone (alive or dead), who would you have dinner with and why?
I’d love to have a chat with my granddad Feely whom I never met. I have heard a lot about the contribution he has made to our country in the last two years – my father wrote a book on the topic. So I’m curious to ask him questions and see if he is like my Dad.
Q: What would you share with our participants if you would have only one minute?
To ask their potential clients brilliant questions– the better questions you ask, the better answers you get.
Q: What are you bringing to Conventa Crossover?
I hope to bring my mother and sister! I’d love to hang out with them before the event and show them all that I love about Ljubljana.