New vibes are in the air

Josipa Jutt Ferlan

CEO and General Manager at DoubleTree by Hilton Zagreb

Josipa Jutt Ferlan is a CEO and General Manager at DoubleTree by Hilton Zagreb Hotel. She has 20 years of experience in the industry, delivering revenue and profit gains within a highly competitive regional market. She also brings broad hospitality experience, covering international sales, marketing, PR and brand development.

Q: What do you love about your job the most?
Everything

Q: Where do you see the biggest opportunity in marketing and the MICE industry?

New vibes are in the air and fresh, new, innovative, creative and more relaxed meetings are in the focus. Marketing that is responsive to our wishes and needs is the successful marketing. Products are here to adjust to the customer, not the customer to the products. Marketing should be main connector. Marketing has the role to educate on both sides.

Q: How do you deal with the marketing jungle on a daily basis?
Great. Just great. I love good marketing. I love the power of good communication.

Q: How did the best events you attended so far make you feel?
Events are always a good opportunity to share, hear, listen and learn … and to laugh, of course.

PERSONAL – BACKGROUND

Q: Looking at your bucket list, what is the one thing that you really wish to cross off until the end of 2017?
Successfully finish one project that is going on, keep good health and not break a leg like the last winter.

Q: If you could have dinner with anyone (alive or dead), who would you have dinner with and why?
Oh my god! That would be a whole banquet event, not just a dinner!

CROSSOVER CONFERENCE

Q: What would you share with our participants if you would have only one minute?
Wish, do, be grateful and share. By sharing you are gaining.

Q: What are you bringing to Conventa Crossover?
Good mood, willingness to hear others, experience to share with others.