Old is the new new

Sara Tušar Suhadolc

Airbnb evangelist and interior designer

After 10 years in advertising, Sara has crossed over to creating user experiences in real life. Her specialty is designing interiors with a soul, interiors that tell a story. She loves to combine new and old; up cycling, hygge and minimalism being her mantra. Above all, she is an Airbnb evangelist and an exceptionally successful host.

Q: What do you love about your job the most?
Being able to upgrade experiences and put smiles on people’s faces.

Q: Where do you see the biggest opportunity in marketing and the MICE industry?
Beit in this industry or some other, I think the future lies in personalization, genuineness, and uniqueness. If you are able to create a new experience for someone and make it seem familiar at the same time, you got yourself a winning combination.

Q: How do you deal with the marketing jungle on a daily basis?
I see it as a necessary evil, so I do the minimum that has to be done. I’m promoting myself through a website luxus.si (luxurious modesty of living) and occasionally give interviews. I’m still procrastinating when it comes to Instagram though. I would rather focus on creating!

Q: How did the best events you attended so far make you feel?
They made me feel that exact moment. My mind wasn’t wandering from the past to future – it was is the now. Those events might have been really simple but genuine.

PERSONAL – BACKGROUND

Q: Looking at your bucket list, what is the one thing that you really wish to cross off until the end of 2017?
I would love to make a long road trip in a big van. Traveling from one flea market to another and coming back with a treasure of experiences and items that I would later restore, upgrade and use in one of my future projects.

Q: If you could have dinner with anyone (alive or dead), who would you have dinner with and why?
I would have dinner with a chef who loves experimenting with flavours, a person who loves contrasts. Grant Achatz, for example. His innovative cooking covered in a stunning documentary Chef’s table took my breath away. He would prepare many, many small dishes and maybe even teach me one of his secret recipes! I’m a gourmet who rarely finds the time to enjoy a slow meal.

CROSSOVER CONFERENCE

Q: What would you share with our participants if you would have only one minute?
People are becoming more and more demanding, standardized equals boring and uniformity just doesn’t cut it anymore. The new era of luxury is coming and it’s something completely different from what it used to be. Hint – old is the new new!

Q: What are you bringing to Conventa Crossover?
Being a designer, a globetrotter and a successful Airbnb host of 7 years I will present some insights from both industries.