Final draw EHF EURO 2018

Basic Event Information

Date: June 23rd 2017
Location: Zagreb
Organizer: Komunikacijski laboratorij
Client: Hrvatski rukometni savez
Event type: Sports

EVENT CATEGORY: CATEGORY B2C

Event description and key objectives

Croatia, as the host of the European Handball Championship in 2018, EHF EURO 2018, had an obligation to organize an official event during 2017 – the final draw of the EHF EURO 2018, which would determine the national teams’ schedule for the European Handball Championship.

The host of the competition, including the final draw, was the Croatian Handball Federation (CHF). The event had to be organized according to very strict and clearly defined rules set by European Handball Federation (EHF), which had to ensure the transparency of the draw. One of the main requests was that the event is suitable for direct television broadcasting.

Goals:

  • Organize a transparent final draw, according to the strict EHF rules
  • Promotion of Croatia and host cities (Zagreb, Varaždin, Poreč and Split) as sport and tourist destinations
  • Increase ticket sales for all matches
  • Organize a spectacular, program-rich event that will present CHF and Croatia as a reliable organizer of a major European sport event
  • Organize direct television broadcasting
  • Organize press center for journalists from over 16 European countries
  • Along with the official part of the event, organize a gala dinner for 200 VIP guests and organize an entertainment program for all other guests and citizens in front of Concert hall Vatroslav Lisinski on the same day

Key challenges

Each separate component of the event had to be a success:

• Official draw
• TV broadcast
• VIP guest reception
• Media access and outreach
• Entertainment for the general public
• Start of ticket sales campaign
• Coordination with the authorities
• Sponsorhips – management of sponsor rights and their presence at the event

Key creative challenge was creation of attractive and high-tech dance performance that was performed at the same stage with the large draw table. Dimensions for the table were determined by the EHF, so the creative preparations needed to evolve with a dance around the obstacle on the stage.

Event results

Creativity

We created and produced an unique dance-video performance, specifically for this event. Dance movements were aligned with the video animations on three big screens, creating a spectacular interactive performance. Performance of Dance Center Tala was led by dance choreographer Larisa Lipovac. The crucial creative achievement, however, was balancing all the requirements for a succesful TV broadcast that also worked as an impressive event for the people in the venue. Combination of sports event (draw), musical performances, 3D mapping and dance-video performance.

Innovation

The event consisted of three main elements:

  • Official part – final draw
  • The 60-minute final draw program that took place in Main Hall, adapted for direct TV broadcasting.

Gala dinner for VIP guests*
VIP guests were handball representatives, EHF representatives and senior officials, CHF representatives and senior officials, representatives of host cities, representatives of the Government and the Ministry of Science and Education, representatives of the sponsors.

Open-air program for citizens
The program started at 14:00 with a mini handball tournament located immediately in front of the concert hall. Host cities and sponsors also presented their products, services and venues. Cravat regiment in historic uniforms, including cavalry, greeted guests at the entrance. Water fountains were coloured with a 3D mapping, highlighting the 4 host cities.

Execution

Preparation process lasted for six months. Final draw event was carried out successfully, respecting all strict technical and procedural requirements set by EHF. We prepared a unique, custom-made, entertainment program.

Thanks to good preparation and communication with media, all interviews with players and other sport officials were conducted after the draw.

Direct broadcasting was successfully transmitted. The sale of tickets increased immediately after the results of the draw.

CHF and EHF were able to continue with the strong communication on their online channels in order to draw fans from all over the Europe to visit Croatian during the Championship.

Measurable results

Event fulfilled all the requirements and goals, determined by the organizer:

– Successful live TV broadcast of the draw
– Execution of dance, music and 3D mapping creative parts of program
– Full concert hall
– Crowded open air public event
– EHF officially complimented on excellent organization: …” I would like to take the chance to thank you and your team for an excellent EHF EURO 2018 – Final Tournament Draw. You and your team organized an outstanding event which was not only a great draw event, but also a great promotion for handball. Such an event is only possible with great professionalism and an excellent cooperation between all parties involved. We really enjoyed working with you and your team, and we would like to thank you for all your efforts!!! ” EUROPEAN HANDBALL FEDERATION Hannes Müller EURO Events Event Manage

Communication

Agency was not in charge of communication efforts. Croatian Handball Federation did all the communication to media and via social media channels.