Announcing Tatjana Kos, A1 Slovenija

About Tatjana

Tanja is a senior marketing communication expert in charge of special brand owned projects, events and sponsorships for over a decade at A1 Slovenija  – telecommunication company (ex Si.mobil). Most of the projects she is involved in are socially responsible. In the last two years she’s been busy with an intergenerational project resulting in contemporary audio bed time fairy tales known as Lahkonočnice, where writers, illustrators, seniors from retirement homes  and many more partners collaborate. Her work portfolio ranges from activities to raise awareness for youth issues such as violence or unemployment (Žur z razlogom) to inviting creative communities into A1 projects (Orto Longboards, TapeArt, Dance, Bikes, Muziq gateway…) and promoting/supporting young Slovenian artists by including their music into A1 advertisements.

Q: What do you love about your job the most?

I used to love being involved in every single move linked to the events. However, I came to realise that it’s better only to concern myself with leading the project while letting everyone else do their part of the job and only interfere when it’s really necessary.

Q: In your opinion, what is live marketing’s best advantage?

It’s all about emotions, how you want your invitees, customers, listeners, viewers, participants… to feel during »the event« and even more important – how you want them to feel on the way home.

Q: How have the best live marketing events you have attended so far made you feel

I consider live music concerts best live marketing events. The last best I’ve attended was Nick Cave and The Bed Seeds’ here in Ljubljana.

PERSONAL – BACKGROUND

Looking at your bucket list, what is the one thing that you really wish to cross off by the end of 2018?

Professionally I’d like to achieve the goals we’ve set for the project. Privately I’d like to visit New York.

If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

Nikola Tesla. I’d ask him to share all the blueprints of the ideas he did not have time to develop and then give it to the few great minds of our time to realise them.

CROSSOVER CONFERENCE

Q: What would you share with our participants if you would have only a one minute lecture?

Try to set one ultimate goal you’ll aim for with the project and have it written on your screensaver. And have fun getting there!

Q: What are you bringing to Conventa Crossover

Bedtime Fairy Tales which probably sounds funny out of context i.e. not knowing the project’s background.