Conventa Crossover Fan Club: Azra Botonjić

Azra Botonjić, Marketing Manager at Slovenian Convention Bureau

Q: What does the Conventa Crossover conference mean to you?

For me, Conventa Crossover is “the must event” of the year with its innovative creative format and a wide range of regional and international speakers with essential experience in the field of event & content marketing, event innovations and technology etc. As participants, we have a chance to get some great ideas for our work, hear about future trends, good practices in the region, network and share common ideas and challenges with the colleagues from the industry. The format of the event gives us the possibility to be more interactive and engaged with the speakers and each time leaves an emotional legacy on all of us.

Q: Why would you recommend registering for the Crossover event?

Participants have a chance to increase their network in fields of their work and get expertise and skills, new ideas from the best practices in the region. The event is prepared with passion and is the experience by itself. An impressive program, authentic venue, a format of the event, and relaxing break activities give them possibilities to chat with the industry colleagues.

“A successful event is definitely the one that meets the need of target audience, makes an impact and leaves a legacy in their hearts.”

Q: What makes, in your opinion, for a successful and effective event?

A successful event is definitely the one that meets the need of target audience, makes an impact and leaves a legacy in their hearts … that’s possible if it is, beside well-chosen content and variety of speakers, prepared with passion and it creates emotional moments. As being in the industry for some years, I can definitely confirm I remember the ones that met and exceeded my expectations and left a key message …