In bed with the storytellers: Andrej Pompe

andrej_pompe

Ready to jump in bed with the storytellers of Crossover 2019?

…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.

LET'S TALK FUTURE

Q: How are we going to organize events in the future?

We should always refer to the personality of the brand behind the event. Every message and every move should be in harmony with brand values, attributes and character.

Q: Is there something you would like to change in the world of events?

Event managers should know more about brands and branding in order to communicate more than just the event itself.

Q: What do you love about your job the most?

It is never the same, a have to learn so much about so many different things, people, history, future, trends and myself.

Q: In your opinion, what is live marketing’s best advantage?

Giving target groups the possibility to participate in your story, to be part of something that means a lot for them.

CROSSOVER CONFERENCE

Q: What are you bringing to Conventa Crossover?

Perfect background thinking to event managers and executors.

Q: What do you expect from Crossover in Ljubljana?

To broaden my knowledge, widen my thinking scope and meet interesting people.

Q: Why should an attendee not miss your session?

Will give him good hints for better events.

Q: Hashtag suggestion for the 2019 edition?

#brand_event_ brent #brenting #branding

About Andrej

Andrej Pompe is the director and the spirit of international business school BrandBusinessSchool. He is also the Co-founder and partner of Formitas BBDO Pleon, marketing communication agency, which successfully attributes to the creation of the European Market communication scene and cares for excellence in communications of domestic and international brands. He is the assistant professor at the Faculty of Entrepreneurship GEA College in Ljubljana, writer of numerous entrepreneurial books, as well as guru in brands and branding, creating the first study of brands in Slovenia. Andrej is also a member and leader of international and domestic juries, round tables, seminars and festivals.