In bed with the storytellers: Andrej Pompe

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Ready to jump in bed with the storytellers of Crossover 2019?

…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.

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Q: How are we going to organize events in the future?

It will be based on a story.

Q: Is there something you would like to change in the world of events?

They should absolutely use the power behind the event and strengthen brands values.

Q: What do you love about your job the most?

It is never the same.

Q: In your opinion, what is live marketing’s best advantage?

To be involved, to make engagements, to create a world for both: the participant (user, buyer, consumer) and the brand (product, company, idea, destination, city, state …)

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Q: What are you bringing to Conventa Crossover?

Every event is an opportunity for the brand. Event because of an event is not enough.

Q: What do you expect from Crossover in Ljubljana?

To share my knowledge and spread new perspective in organizing events.

Q: Why should an attendee not miss your session?

It will open his eyes and enlighten him in using the brand and its story as a guideline for the event’s content.

Q: Hashtag suggestion for the 2019 edition?

#BrandEvent, #InnovativeBrandEvent #BrandStory

[vc_cta h2=”About Andrej”]Andrej Pompe is the director and the spirit of international business school BrandBusinessSchool. He is also the Co-founder and partner of Formitas BBDO Pleon, marketing communication agency, which successfully attributes to the creation of the European Market communication scene and cares for excellence in communications of domestic and international brands. He is the assistant professor at the Faculty of Entrepreneurship GEA College in Ljubljana, writer of numerous entrepreneurial books, as well as guru in brands and branding, creating the first study of brands in Slovenia. Andrej is also a member and leader of international and domestic juries, round tables, seminars and festivals.
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