Ciara Feely, Hotel Conference Sales Specialist, Conference Converter & FindaConferenceVenue.com from Ireland will hold a workshop that will give participants the knowledge on How to WIN more market share from their competitors by focusing on 5 key steps, How to stand out and sound different and what are the 3 key areas to get right in writing proposals that WIN.
Q: How would you describe your job in under 50 words?
I help hotels WIN BIG in the conference/meetings market. I show them how to win more market share from their competitors by thinking like their clients. When you understand your business from your client’s point of view, everything changes.
Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
– Ask your clients brilliant questions.
– Write down their answers.
– Find out what their problems and challenges are
– Focus your marketing around those.
Q: How to develop talent and how to help people grow to the next level?
Match the personality of the person to their role; ensure they are passionate about what they do. Constantly invest in up-skilling and find a mentor. Every time I have invested in myself, it’s paid off within a few months.
Q: What are you most excited about at the moment?
The way the conference market is changing. It’s becoming so much more participant centric – focusing on involving the participant, them sharing their expertise and experience and learning from each other. Conferences are about building better communities and helping people build better relationships and I love that.
Q: Your advice/suggestion for turning a boring event into a memorable one?
Make the invitation a WOW experience, if it’s boring or standard, they will expect the event to be that too. Don’t set the room theatre or classroom. Mix it up a little so when people walk in to the room, they know they are about to experience something different. They will stay more engaged that way.
PERSONAL – BACKGROUND
Q: What gets you out of bed in the morning?
For the last year; earning an extra hour of quite time to spend writing my book on how to Stop Selling and Win More. Literally, most of the time my 5 year old twin boys get me out!
Q: Where do you see yourself in 5 years?
In our new home, living a lot more self sufficiently, working 15 hours a week (most weeks!). While still being able to reach a lot more people, making an impact on how they work with clients and how they win more business. The last time I was asked this question was in a job interview by my then boss. I answered her; that I’d like to have her job. I was offered it 3 years later. So here’s hoping this one is realised!
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
It won’t be a lecture! I’ll deliver a fun workshop and people will walk away with the following knowledge:
– How to WIN more market share from their competitors by focusing on 5 key steps
– How to stand out and sound different
– 3 key areas to get right in writing proposals that WIN.
Q: What do you expect from Conventa Crossover?
I expect to meet people who are as curious & passionate about the conference industry as I am. I know I will learn brilliant tips from the line up of fellow speakers. And I can’t wait to come back and experience Slovenia. I haven’t been back since our honeymoon exactly 10 years ago when I experienced the best welcome ever to a country. I’ll tell you that story when I meet you there.