With more than 20 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world. Prior to joining Jack, he was Managing Director for agencies including Informa Business Communication and IVBC. He has created brand experiences for clients including Accenture, BMW, KPMG, Dell, Intel, Esprit, Hugo Boss, Ikea, Frankfurter Allgemeine Zeitung, Hamburg@work and the German Ministry of Foreign Affairs. Read the interview.
Q: How would you describe your job in under 50 words?
Communicate and be brave 🙂 Actually, my role is kind of split into two parts. On the one hand I have an external role, as I am involved in most of our client relationships. On the other hand I obviously do have an internal role, as I am responsible for managing the Jack Morton office in Germany and making sure it operates smoothly and that we involve the right talent and everything is done in a “Jack Morton way”.
Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
Be brave and always go for extraordinary work
Q: Hot to develop talent and how to help people grow to the next level?
As a creative, idea-led agency, fostering creativity is highly important to us and we have a culture that places great value on this. All of our work is reviewed and critiqued internally and we have an annual global internal awards program (the Jack Awards) which recognizes extraordinary work that is based on ideas, as well as effectiveness. We also have a global creative council, led by our Chief Creative Officer, Bruce Henderson, whose job it is to chart the agency’s creative vision and inspire and mentor our creative talent across our global network. We are talking about a way of thinking, not a way of delivering the creativity. Our creative work doesn’t look the same in different projects, but the way in which we build the creative process creates the unique Jack Morton style which you can see all over the world.
Q: What are you most excited about at the moment?
In my work, each event I’ve been involved with has left me with a vivid memory because it is such an intense and immersive experience, and really becomes central to your life at that time. So I am always most excited about the next challenge coming up.
Q: Your advice/suggestion for turning a boring event into a memorable one?
Be human, Be useful, Invite participation, Build community
PERSONAL – BACKGROUND
Q: What gets you out of bed in the morning?
My family waking me up 🙂 besides that, the rising challenge of creating extraordinary work for our clients thats stands out and creates relevance in a world were amazing has become the new normal, gets me out of bed.
Q: Where do you see yourself in 5 years?
I love what I am doing right now, so I hope, over the next 5 years that I will learn and experience many new things, and I hope to still have the opportunity to apply this knowledge within the industry.
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I will show you how to build and deliver a tech strategy into your events to amplify and extend reach.
Q: What do you expect from Conventa Crossover?
Meeting interesting people and getting new ideas .