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Jovana Miljanović, Multi Passionate Entrepreneur and Travel Blogger, Serbia will share the crucial tips on how to use creativity mixed with digital marketing tools to be the drivers of change in the travel marketing world.

GENERAL
Q:  How would you describe your job in under 50 words?
I would describe my job as Intelectually stimulating, occasionally mind boggling, but always very rewarding, since it helps me grow.

Q:  What advice would you offer to all soon to be working in marketing in the meetings industry?
If you are new to this industry, the best advice I can give you is to listen. Become a sponge and suck in all the important information. Educate yourself on the internet, find a mentor and give yourself time and space for making mistakes. They are not to be avoided, because you will never grow if you don’t mess up from time to time.

Q:  Hot to develop talent and how to help people grow to the next level?
You need to find out what drives your people besides work. If your designer has a passion for French language, send them to a design course in French or let him or her travel through France and work remotely for a month in the summer. The point is to make people understand that you really genuinly care about them. In that way, they will grow and care for your company and they will contribute more than you can imagine. Trust me on this one.

Q: What are you most excited about at the moment?
I am excited about the summer, because it is absurdly the time when I get most work done. I can’t stand the heat, I put AC on high, close the window blinds, open my Macbook and rock on.

Q: Your advice/suggestion for turning a boring event into a memorable one?
I believe that every event needs a magic moment that can come in various shapes and forms. It can be a rockstar keynote speaker, interesting food or drink choice or a unique networking event. Anything that will get people talking is what differentiates a boring event from a fun one. If you do everything as expected, why would anyone talk about it 🙂

PERSONAL – BACKGROUND
Q: What gets you out of bed in the morning?
The fear of wasting time. If you watched the movie In Time that is basically how I live my life, except that I don’t have a clock on my arm that counts down how long I have to live 🙂 But the clock is ticking and that’s all I need to know. I feel the urge to live every day as it is my last and make my small contribution whether it is helping out a client, a random person on the street or online. Contribution to me is sharing what you know to inspire others.

Q: Where do you see yourself in 5 years?
I see myself everywhere and no where in particular location wise. I think I will still be a global nomad. I have a hunger for continous improvement, I am on a knowledge hunt and wherever my work and hunger takes me, I will gladly follow.
Regarding work, I believe I will still be doing marketing consulting, writing and hopefully will publish my first book.

CROSSOVER
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
They will get crucial tips on how to use their creativity mixed with digital marketing tools to be the drivers of change in the travel marketing world.

Q: What do you expect from Conventa Crossover?
I expect to meet a lot of people who share the same passion for travel and marketing industries and hear their stories and see how I can contribute with my knowledge and network to what they are doing.