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Juraj Holub is a marketing manager and aspiring meeting designer at the audience interaction platform Slido that recently received the Young Hero in Meeting Design Award and was selected as one of PCMA’s 20 In Their Twenties Class of 2016 for his work as a professional, speaker and writer in many activities that drive meeting design. Find out more about Juraj and his Crossover lecture in interview below.

Q: How would you describe your job in under 50 words?
Marketing, communication, sales, and customer success mixed in all possible combinations. I love each element.

Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
If you’re new to marketing, read everything that you can lay your hands on. Then find companies or marketers that are the best at what they do and observe meticulously how they got there. Get inspiration from them and turn it into practice. Finally, start building relationships with other meetings industry professionals, because network always wins.

Q: How to develop talent and how to help people grow to the next level?
There is an old saying that a teacher is not able to teach anything to students. A teacher can only present knowledge, mentor or point the way, but ultimately it’s up to a student on how she develops her skills and knowledge. Therefore, I believe that the most critical thing to help people grow is to foster their desire to never stop and always strive for more.

Q: What are you most excited about at the moment?
Our team. I’ve never worked with more passionate, talented and dedicated people in my life. Each one of my colleagues has a unique personality that contributes to our company culture and makes it so rich and stimulating. I learn something new from them every day. The previous question was how to help people grow. The answer is bring together amazing people that share the same passion, care for one another and dream big. And everyone will flourish.

Q: Your advice/suggestion for turning a boring event into a memorable one?
Well, I could write an entire book on this topic [laughter]. But to simplify it drastically, design your meeting with interaction at heart. People want to engage and interact with speakers as well as with one another. 5-min long Q&A sessions and death-by-powerpoint presentations are not acceptable any more. So always try to think of the points where you could inject some interaction in order to engage your audience.
PERSONAL – BACKGROUND

Q: What gets you out of bed in the morning?
I’m a coffee fanatic. I prepare my coffee manually every morning. The promise of improving my skills, while making a delicious beverage always kicks me out of bed. And professionally, I love my job so unless I have a particularly dull task to handle that day, I can’t wait to get to the office, meet others and get down to work.

Q: Where do you see yourself in 5 years?
On the 30th floor of the building with a huge “Slido” sign on. Haha – just joking! As they say, the best way to predict the future is to create it. And with Slido, we want to help create better, more meaningful events that will inspire people and help them grow. And I want to be part of that mission in 5 years time and beyond. We’re just at the beginning, there’s so much work to do!

CROSSOVER

Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
I’ll be sharing some of the top content marketing and meeting design insights that we picked up along the way of working on more than 17.000 events across the world.

Q: What do you expect from Conventa Crossover?
I expect a bold event that is not scared to experiment and shake things up. I expect an event that will bring a truly engaging experience to its audience.