Leyla Koray is the manager of the M.I.C.E Department at Turkish Airlines. She spent some time abroad and in Turkey working for different areas of the meetings industry from an association to MARCOM to event planning, before finally joining Turkish Airlines in 2010.
Having grown up in a country which takes pride in its top notch hospitality, Leyla is a strong believer in the importance of “human touch” in all industries. She tries to adapt this approach to all areas of her professional life and describes her role in Turkish Airlines as the intermediary between the aviation and meetings industries. Read the interview to find out more about Leyla and her work at Turkish Airlines.
Q: How would you describe your job in under 50 words?
Making sure Turkish Airlines partners with as many MICE events as possible and the event attendees travel with Turkish Airlines.
Q: What advice would you offer to all soon to be working in marketing in the meetings industry?
Make sure you are a people’s person and a multi-tasker with a strong memory.
Q: Hot to develop talent and how to help people grow to the next level?
Take risks and make sure to value experience over anything. If you know your people and different segments of them, you will have no trouble designing events and answering to people’s needs.
Q: What are you most excited about at the moment?
We have some on-going projects that might be game-changers for the MICE industry that are pretty exciting. We also have some soon-to-be announced new partnerships.
Q: Your advice/suggestion for turning a boring event into a memorable one?Know your crowd and make sure you leave some space for flexibility in order to turn around certain flows according to the reactions from the event attendees.
Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
Key elements to having a successful partnership with a leading airline.
Q: What do you expect from Conventa Crossover?
Sharing of as many out of the box suggestions and experiences from all speakers as possible. I am also looking forward to meeting some new colleagues and learning from them during and after presentations.