In bed with the storytellers: Mariska Kesteloo


Ready to jump in bed with the storytellers of Crossover 2019?

…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.

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Q: How are we going to organize events in the future?

Challenging question; Personally I would focus more on the insights of the; what do they want? Who is your audience, age gender, national or international audience etc.? Especially to attract a younger audience to events, they have different needs than people of 50 years old for example. Be clear about the outcome of the events, why should I participate in your event? What’s your mission, your goal? The choice of events is overwhelming and will continue to grow, and you want to attract the right audience to your event. And don’t forget: Time is under pressure at all ages. Therefore your message, your story is crucial to stand out from the market and to spread it among potential participants.

Q: Is there something you would like to change in the world of events?

Yes, definitely! I’m passionate about b2b influencer marketing and I would like to see that suppliers will implement influencer marketing as part of their long term strategy. A huge challenge ☺

Q: What do you love about your job the most?

Dynamic! Not one day is the same, you are in touch with people from all over the globe. It’s very diverse from strategic thinking to community building and creativity. And every day I learn something new, I love being an entrepreneur.

Q: By your opinion, what is live marketing’s best advantage?

The experience of course!

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Q: What are you bringing to Conventa Crossover?

Passion and knowledge about B2B influencer marketing. Of course I’m interested and curious to meet other participants, sharing stories, exchange experiences with people from different countries and to learn.

Q: What do you expect from Crossover in Ljubljana?

To meet enthusiastic participants, speakers and partners. I have never attended Conventa, or Conventa Crossover, so I am curious.
Besides, I have never been to Ljubljana, heard great stories about the destination and the event.

Q: Why should an attendee not miss your session?

My session is interactive, fun and covers a very trending topic! Influencer marketing; you hear and read a lot about it; but what is influencer marketing exactly? And how can you use B2B influencer marketing for your event and or company? My session will share how to set-up a campaign, explain the profile of these influencers, and sharing case studies from the industry and beyond.

Q: Hashtag suggestion for the 2019 edition?


[vc_cta h2=”About Mariska”]Entrepreneur, public speaker and Past-President of Meetings Professional International in Belgium. With more than 15 years of working experience in tourism and the MICE sector, she’s an authority in the industry. Passionate about influencer marketing Mariska founded her company Word of MICE in 2017. Her company connects the MICE industry with the right social media influencer, to tell the story of the suppliers in an authentic, creative and fun way within the right target audience. She is convinced of the impact and potential of influencer marketing and her
mission is to create a globally active community of influencers and ambassadors. She is a visionary, forward-thinking entrepreneur and loves new challenges.[/vc_cta]

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