In bed with the storytellers: Despina Kozarovska

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Ready to jump in bed with the storytellers of Crossover 2019?

…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.

LET'S TALK FUTURE

Q: How are we going to organize events in the future?

Applied digitalization trends are inevitable in today’s event management industry. They are to be of a great advantage in facilitating the process of both attending and managing an event. I read somewhere, “The more digital events become, the more valuable live communication will be”. I couldn’t agree more. So digitalization yes, but the future will create even greater need of focus on the event content, its live segments and emotional engagement attendees will need to inquire. There has to be balance between the digital experience and the human experience.

Q: Is there something you would like to change in the world of events?

We have all been witnesses that many event attendees tend to participate in events through the lenses of their cameras, rather than the lenses of their own eyes. I would say that this would be the challenge of event profs in the future, how to make attendees digest content, rather than only capture and share content? How to make people move into action? I would change the way we set event goals and what we implement along the way to meet them.  In other words, we need to be very innovative as to how we build the road to meet the event goals.

Secondly, we need to evolve when it comes to client-event profs communication. For example, in North Macedonia, we are facing a market where event visual identity is sometimes more important than event content. So our constant challenge is to find ways and change the perception that our clients create for their events, by investing a lot into the form of developing event concepts. And we need to talk more about the ROI in events. It is a vital point when setting the event objectives and impact.

Q: What do you love about your job the most?

I love the adrenaline and the never-ending possibilities in creating unique experiences. “Multilevel multitasking multiplied multiple times is event management”. Actually, this quote says it all. Event profs are all mighty. ☺

Q: In your opinion, what is live marketing’s best advantage?

Its live. That is the main advantage. It can never go old and it will be even more valuable.

CROSSOVER CONFERENCE

Q: What are you bringing to Conventa Crossover?

Story. I am bringing my story.

Q: What do you expect from Crossover in Ljubljana?

To learn, gain and share experiences, stories and know-how.

Q: Why should an attendee not miss your session?

It is a content journey through the story of successes and failures of one event entrepreneur. The stories of failed content and winning content in events. In other words, it will be a roller coaster ride.

Q: Hashtag suggestion for the 2019 edition?

#ExperienceCrossoverLive

About Despina

Despina Kozarovska is Co-founder at the event management agency “Podium”, established in Skopje, the Republic of Macedonia in 2013.

Despina brings a colorful portfolio, ranging from festivals, corporate, charitable, through incentives and small scale events, giving her the opportunity to develop a keen sense for creating unique experiences.

She is the initiator of the project “Skopje Street Festival” that recently won two awards at the Global Event Awards in the categories Best Cultural Event and Best Festival at the “Eventex” Conference in Sofia, Bulgaria.

Despina’s everlasting drive is to pursue her passion and redefine the event scene in North Macedonia and beyond.