In bed with the storytellers: Angeles Moreno


Ready to jump in bed with the storytellers of Crossover 2019?

…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.

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Q: How are we going to organize events in the future?

We will begin to analyze and design them with a focus on “why” and “what for”, before jumping to planning and execution. The main objective of the event must be to change the behavior of its stakeholders. When we design and organize events we must apply the formulas that the market offers us, be it through technology, gastronomy, gamification, decoration, content, format or long, etc. The success will be integrating all these formulas in a coherent way for the objective of the event.

Q: Is there something you would like to change in the world of events?

In line with the previous answer, it is no longer enough to plan events, it is necessary to create unique and memorable experiences that provide a differential value. It is necessary to design and organize events with a strategic vision. What is the objective of the event? What value does it provide to stakeholders? What are their needs?
These are key questions that need time to be answered.

Q: What do you love about your job the most?

My work forces me to reinvent myself every day. The Events Industry is alive and constantly evolving. I am passionate about discovering and developing new trends, methodologies, tools and implementing them in the consulting projects we carry out. I love to see talent in action!

Q: In your opinion, what is live marketing’s best advantage?

Spontaneity in real time. It allows observation and active listening; human-to-human dialogues and enriching networking.

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Q: What are you bringing to Conventa Crossover?

My topic will be EMEC20 and the design process, using the Event Canvas Innovation Methodology.

Q: What do you expect from Crossover in Ljubljana?

Unique experiences, valuable content and networking opportunities to interact, participate and share expertise with other event professionals.

Q: Why should an attendee not miss your session?

We can no longer organize entertainment or emotions, we have to design aiming for the transformation of the behavior of the main stakeholders. This session aims to be an example of how strategic events are designed, with impact and that generate value for all stakeholders, based on the analysis of their needs and expectations for the event.

Q: Hashtag suggestion for the 2019 edition?

#ConventaLive #LiveExperiences

[vc_cta h2=”About Angeles”]Angeles Moreno is CEO and Founder of the Creative dots, a consultancy company specialized in Customer Experience within the meetings and events industry. She is an entrepreneur and expert in strategic event design, specifically holding the title of Spanish Director of the Event Design Collective, with an extensive experience in international markets. She also is Strategic Development Senior Advisor at MPI Europe and past MPI Chapter President for the Iberian Chapter. [/vc_cta]

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