In bed with the storytellers: Ivo J. Franschitz



…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.


Q: How are we going to organize events in the future?

Live becomes digital & digital becomes live! Driven by the ideas of collaboration, sharing & community-thinking, places (destination, locations, venues) will be definite anew.

Q: Is there something you would like to change in the world of events?

A change in mindset & understanding that events are not just another marketing channel to distribute given content & ideas, but a place where content & stories are created.

Q: What do you love about your job the most?

The engagement with people and experience when joint efforts come to life.

Q: In your opinion, what is live marketing’s best advantage?

It’s the only form of marketing which appeals to all five senses.


Q: What are you bringing to Conventa Crossover?

My curiosity to meet people, to engage & to part of sharing new ideas.

Q: What do you expect from Crossover in Ljubljana?

To provide an engagement platform for open-minded & curious people of our industry.

Q: Why should an attendee not miss your session?

Because you will never know what you have missed, if you do not attend.

Q: Hashtag suggestion for the 2019 edition?


About Ivo

Owner & Managing Director of ENITED Business Events GmbH

Ivo J. Franschitz owns a master’s degree in international marketing from the Vienna University of Economics and his early career milestones include Senior Marketing & Management positions in the Tourism and Business Events industry. Since 1999 he has been involved with a number of national and international educational institutions and sharing his experience and knowledge through a variety of speaking engagements. Currently he holds a Board member position with EMBA (Event Marketing Board Austria) and with LiveCom Alliance (Pan-European Platform of National LiveCom Associations), as well as being an active member of ICCA (International Congress & Convention Association) and of 27NAMES.

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