In bed with the storytellers: Boštjan Horjak



“Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond.”

Before you come to Conventa Crossover, a hybrid conference for everyone, who wants to learn, socialize and exchange ideas in an informal, relaxed environment, the organisers wanted you to meet the speakers (or storytellers as they like to call them). Don’t worry if you can’t make it to Ljubljana on 27 August 2020, you can join the conference virtually.

Boštjan Horjak

CEO of Liberty Adriatic

Q: How are we going to organize events in the future?

I think we will organize events with exactly the same goal as in the past and this is to satisfy the participants in the best possible way in order to justify their participation at the event. But we will most probably do it in a slightly different way. Till the moment when uncertainty with travelling (keeping in mind particularly all security and healthy issues) will remain there will for sure be more on-line and hybrid elements but live events will always prevail as we humans are social creatures.

Q: What is your love story with the world of events?

For me, every event is like a first Rendez-Vous with a girl. You are all excited and you want to make sure it is perfect.

Q: In your opinion, what is live marketing’s best advantage vs online?

The main advantage is definitely that we can physically meet with other participants, exchange ideas not only during the event itself but also during social gatherings. This is simply in human nature and even with best IT support cannot be replaced by an online event.

Q: What are you bringing to Conventa Crossover and why should an attendee not miss your session?

Being in the industry for 15+ years I am always happy to share my experience with the audience.

Q: What do you expect from the event?

Great support from the whole industry and exchange of the ideas which is probably needed more than ever.


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