In bed with the storytellers: Boris Kovaček



“Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond.”

Before you come to Conventa Crossover, a hybrid conference for everyone, who wants to learn, socialize and exchange ideas in an informal, relaxed environment, the organisers wanted you to meet the speakers (or storytellers as they like to call them). Don’t worry if you can’t make it to Ljubljana on 27 August 2020, you can join the conference virtually.

Boris Kovaček

Owner and Managing Director of Pepermint

Q: How are we going to organize events in the future?

We are entering a new, unknown era that brings challenges for so many industries and professions. Unfortunately, the event industry cannot exist without personal contact and personal experience. To answer the question, we would need a magic ball or a fortune teller. But there is only one thing I know for sure and it is that online and other derivatives are not a substitution for events. You can have the best speaker in the world, but it will still be an online seminar, not a live event…

Q: What is your love story with the world of events?

I have started as a DJ and marketing student, so my love story comes with a great soundtrack and an interesting cast. As a pioneer of event marketing in the region I have travelled all over Croatia and the region, so my love story took place in places like arboretum Trsteno and Dubrovnik, Sarajevo and Jahorina, Bled and Vogl, Mladost, Ludos, Radost in Belgrade and Ohridsko jezero. One cannot ask for more…

Q: In your opinion, what is live marketing’s best advantage vs online?

Personal experience is a key ingredient. You cannot talk about the Weekend Media Festival without mentioning people you meet there or the beautiful city of Rovinj. Creative atmosphere and interesting people you meet make you think differently and get you out of your comfort zone.

Q: What are you bringing to Conventa Crossover and why should an attendee not miss your session?

I am bringing my experience and a different approach to problems. I am an old school event organizer, but I am trying to find advantages of a digital and online approach to events. I have not found it yet…

Q: What do you expect from the event?

I would like to hear how people from the industry see the future and how would they fight with today’s problems.

[vc_cta h2=”About Conventa Crossover” add_button=”bottom” btn_title=”REGISTER LIVE OR ONLINE” btn_style=”flat” btn_shape=”square” btn_color=”black” btn_link=”|||”]The 5th Conventa Crossover, the festival of events and live marketing is moving forward in hybrid form for the first time. Despite the new hybrid form, Conventa Crossover will remain the central THINK-TANK for the meetings industry of New Europe. The live portion of the conference will be taking place from 27 to 28 August 2020 in Club CD, Cankarjev Dom Ljubljana, while the online portion of the event will be streamed on 27 August 2020 through a new online platform. All information about pricing can be found here.

Every August, Conventa Crossover transforms Ljubljana into the centre stage for leading experts in live marketing and event organisation. A place to explore, meet and create new ideas. Conventa Crossover is one of the few places where the event industry comes together to find out where the industry is heading through inspiring speakers, networking and fun. Conventa Crossover is a conference intended for event managers, creative heads, marketing experts, experts in event organisation, providers of meetings services, experts from companies, agencies, associations, tourist destinations, hotels, special venues, and everyone else from the region of New Europe who are closely related to event organisation and live marketing.

The venue; Cankarjev Dom Cultural Centre and the organisers of Conventa Crossover; Toleranca Marketing have both received the Safe & Healthy Events certification from the Slovenian Convention Bureau, ensuring health and safety will be on a high level.[/vc_cta]

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