Crossover Rockstars: Ivo J. Franschitz



Every year, Conventa Crossover invites world-renowned meeting planners, marketers, entrepreneurs, and creatives to share their knowledge in Ljubljana, Slovenia. This year won’t be any different –  inspiring individuals who have helped co-create and transform the meetings industry will come together from 26 to 27 August 2021. At the same time, we will be opening the stage to a new generation of young and talented meeting planners and marketers. You will learn from keynote speakers who have successfully transformed their events and are recognized as the pioneers of our new reality.

Joining the 6th Conventa Crossover conference is Ivo J. Franschitz, Owner & Managing Director ­of ENITED. Before you meet him at Conventa Crossover 2021, we wanted to hear his thoughts on the future of the meetings industry and see what surprises he has in store for us.

Interview with Ivo J. Franschitz

Q: What do you think about the theme of this year’s Crossover – The Meetings Industry AC/BC (After Corona/Before Corona)?

As we all have experienced, the COVID-19 pandemic has been life-changing in many ways, both in private and in business. In our business events world, it has been acting, first & foremost, as an accelerator for transformation and innovation. Hence, the chosen title and theme for the Conventa Crossover 2021 is a good choice and the right statement for the future of our business events industry.

Q: What is your forecast for the meetings industry in the coming year (2022) and beyond?

It is a very bright one, as the need for live communication, for new formats of engagement and experiences will never be greater than in the near future.

Q: How do you envision agility and innovation in overcoming the corona crisis? Can you share some examples of best practices?

Our whole business events industry is an example of best practice, where both problem-solving and agile behavior is part of our business DNA. In the last 8-10 months our industry has already proven to be innovative, quick on their feet, and have created great new solutions and opportunities of live communication.

Q: How would you comment on the following statement? “Coronacrisis has shown the need to organise events that are responsible to the environment, the participants and the community as a whole”

As mentioned before, COVID-19 has accelerated needed development and change, also in our business events industry.One of them is a greater awareness and better understanding for the need and extent of a truly all-inclusive sustainability approach.

Q: What will you surprise us with at this year’s event?

With SMART thinking and by sharing our idea of business events excellence.

About Ivo

Ivo is the Founder & Owner of ENITED business events, an international consultancy firm. He owns a Master degree in International Marketing from the Vienna University of Economics and his early career milestones include Senior Marketing & Management positions in the Business Events industry. Since 1999 he has been involved with a number of national and international educational institutions, and sharing his experience and knowledge through a variety of speaking engagements. Currently he holds a Board member position with EMBA (Event Marketing Board Austria) and with LiveCom Alliance (Pan-European Platform), and being an active member of ICCA (International Congress & Convention Association) and of 27NAMES (European Network of Leading LiveCom Agencies). His qualifications include an ISO certification (Certified Event Expert | TÜV Austria).

Download this year’s Conventa Crossover SPEAKER LINE-UP

Join the 6th Conventa Crossover


The Conventa Crossover conference, intended for event planners, creatives, marketing experts and all those involved in the MICE business in the New Europe region, will be carried out as a hybrid event this year. This means that you can choose to attend the event LIVE or ONLINE. Click the link below to register!


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