Basic Event Information
Date: 20 January 2022
Location: ONLINE
Organiser: CREATIVE PRO a.s.
Client: Tatra Banka
EVENT CATEGORY: CATEGORY CROSSOVER
EVENT FORMAT: DIGITAL
Event description and key objectives
Virtual Award Ceremony with unique concept award. Objectives: to support the perception of Tatra banka core values, to support perception of Strategy, to create experience for retail managers, to support innovation, art and education aspects, to deliver the Employer promise: Together we shape the future #naturallythebest
Key challenges
How will the most innovative bank reward its retail managers?
Creativity
WE created an original Award concept that carries the DNA of the bank. Technology, Art and Education. A unique NFT award carried innovation in all aspects of its design. NFT is a symbol of the Award of the new era of so-called non- fungible tokens, in other words – a unique digital items that are already quite popular in the world, especially among the young generation, but little known in Slovakia. The NFT was created from the statue of the Muse, which has been awarded as part of the Tatra banka Foundation Art Award for 25 years. The statuette was digitally divided into 250 pieces and formed a mosaic. Each of the awarded employees received a one piece. We thus connected the world of art with the world of digital, what led to employee’s inspiration and education. NFT is part of the digital age, fits brand image and supports the innovative initiatives of Tatra banka in the perception of its employees. mosaic of the NFT supported the claim together great things can happen.
Innovation
A unique NFT award carried innovation in all aspects of its design. NFT is a symbol of the Award of the new era of so-called non- fungible tokens, in other words – a unique digital items that are already quite popular in the world, especially among the young generation, but little known in Slovakia.
Execution
We created a special virtual Award CEREMONY with unique NFT AWARD. The NFT was created from the statue of the Muse. The statuette was digitally divided into 250 pieces and formed a mosaic. Each of the awarded employees received one piece. We thus connected the world of art with the world of digital, what led to employee’s inspiration and education. Afterwards, there were workshops for employees to get more familiar with the NFT technology and how it works….
Measurable results
We supported the perception of Tatra banka core values: Courage, Partnership, Ambition, Creativity. We supported the perception of Strategy. We transformed innovation into superior experience for Tatra Banka retail managers. We boosted a positive employee experience and delivered the Employer promise: Together we shape the future #naturallythebest. Each of us is different, together we are unique.
Communication
Communication via virtual event and follow with workshops about NFT…
