The power of digital hospitality


FRIDAY, August 26, 2022

with Mark Toonen, WICE

We live in a world where ordering a taxi, a dinner, a hotel room or a flight is only a few clicks away. But what about finding the right venue?

The world of ‘venue finding’ in the MICE industry (Meetings, Incentives, Conferences & Exhibitions) has become one of shady deals and a maze of providers. There are countless online booking tools and venue platforms with which you as an event organiser are plagued by the long lists of standardised profiles. This makes venue finding an extremely time-consuming process that can easily cost you more than 10 hours. Venues on the other hand, always draw the short straw. They put an enormous amount of work into all these online booking tools and platforms where they pay the top price to get just a little attention.

At WICE, they truly believe that there is the right venue for every meeting and event. No matter how big or small. Their platform uses digital power to find it.

Mark Toonen, the Visual Designer behind WICE will share:

  • What he has learned as an outsider in the Meetings & Events industry
  • What are the key take-aways of building a next-gen venue-finding platform
  • How will this segment of the meetings industry look like in the near future

Who is Mark?

Mark Toonen is a Dutch design native who started with bricks and ink before discovering the power of the pixel. He is always driven by the new, the fresh and the better. Mark seeks to create boldness with a commitment to simplicity and a solid story that goes down to the core of the brand and beyond the screen.

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