As you might have heard, the 5th Conventa Crossover will be taking place LIVE & ONLINE. Our new online platform will allow you to access on-demand content about interesting topics from world-renowned experts.

Why now is the time to start with B2B influencer marketing

Mariska Kesteloo

CEO, Word of MICE

Entrepreneur, public speaker and Past-President of Meetings Professional International in Belgium. With more than 15 years of working experience in tourism and the MICE sector, she’s an authority in the industry. Passionate about influencer marketing Mariska founded her company Word of MICE in 2017.

My session is interactive, fun and covers a very trending topic! Influencer marketing; you hear and read a lot about it; but what is influencer marketing exactly? And how can you use B2B influencer marketing for your event and or company? My session will share how to set-up a campaign, explain the profile of these influencers, and sharing case studies from the industry and beyond.

"Experience is everything!"

Patrick Roubroeks

Founder, Creative director of XSAGA

Patrick Roubroeks has a curious and creative look to the world around him. He sees and grabs opportunities where someone else wouldn’t see them. He combines and switches effortless between the world of events and the world of marketing communication. He is the founder and creative director of XSAGA, a Dutch agency that organises some of the largest festivals in the world.

Nothing beats the real stuff. Real contact with real people is king. Who doesn’t remember his first kiss? Do I need to say more. At XSAGA, we are passionate about people and brands. We connect the two and put them in the spotlight. When we develop creative concepts, we like to think outside the traditional boxes of marketing communications and we refuse to be limited by existing boundaries in the field of live communications.

How to strategically design events with real impact

Angeles Moreno

CEO and Founder of Creative dots

Angeles Moreno, an experienced meeting professional is the CEO and Founder of Creative dots, a consultancy company specialized in Customer Experience within the meetings and events industry. She is an entrepreneur and expert in strategic event design, specifically holding the title of Spanish Director of the Event Design Collective, with an extensive experience in international markets.

We can no longer organize entertainment or emotions, we have to design aiming for the transformation of the behavior of the main stakeholders. This session aims to be an example of how strategic events are designed, with impact and that generate value for all stakeholders, based on the analysis of their needs and expectations for the event.