TRIADA – THE LIFETIME CRUISE

The client desired an extraordinary trip, especially since they hadn't organized any excursions during the pandemic, which had always been an integral part of their company's strategy. The trip was intended for a large group, and the client expected special events and an exceptional setting. The idea of using a ship proved to be spot-on, as it allowed guests to travel through several countries within Europe in comfort, eliminating the time wasted on flights and transfers. We negotiated with ship permission for private parties, providing guests with a feeling of special treatment from the inviting company. Moreover, we arranged performances by top singers and cabaret artists, as well as thematic parties.In addition, all this took place with great care for the environment by choosing an eco-friendly vessel, the ship, and all the elements described below.

• The event was based on a very on complex logistics of group exchange, organization of multiple excursion variations and private events, and arranging flights for the artists from Poland, which required careful synchronization. • Introduction of the application as a form of communication and branding. • Choosing a modern, emission-free ship with cutting-edge solutions further added to the innovative aspect of the trip.

• One month before the trip, we launched a specially prepared application containing the travel itinerary, practical information, preparations, and a description of the ship, along with personalized invitations. Prior to departure, guests also received SMS reminders about the event. This proactive engagement allowed guests to be informed and excited even before the journey began. We decided for the application to avoid printing informational and branding materials for 700 guests, thus reducing paper consumption and preserving trees. • The airport check-in process was carefully organized to accommodate such a large number of people and two flights departing simultaneously. Through the app the guest were provided with the information to which of eight color-coded groups wehre assinged. Each guest received an SMS notification about their respective color. This ensured smooth and swift check-ins at the airport. In Rome, pilots and coaches were coordinated with the same color-coding system. • This was an exceptionally challenging and complex logistical operation, best represented by the numbers: o 700 participants in two groups, divided into the food and gastronomy sectors. o 15 days of intense on-site work. o three private charters and four commercial flights. o specially brought in Polish artists for private concerts, including a cabaret group, singer, cellist, and seven themed evenings organized for this purpose. o two DJs and nine themed parties and evening entertainment, each with a different dress code for guests. o high level professiona hospitality thanks to a team of 18 members of the staff on-site, including two DJs, two MCs, lighting and sound technicians, seven pilots, four entertainers, and two coordinators overseeing the entire event. Additionally, several local guides. o a personalized application and personalized electronic branding displayed on screens during private events that helps us to avoid a tones of paper/ printed branded materials o a private reception and telephone line on the ship solely for our incentive group. o a dedicated, private area in the restaurant for à la carte dinners, o the highest all-inclusive drink package with access to multiple bars and restaurants, o cabins with balconies for all teh guests o on-site operations involved managing the ship's logistics and organizing excursions for participants: 14 days of excursions with various group configurations, with each day accommodating 50 to 300 participants divided into smaller groups

• The project aimed to maintain relationships with existing clients while building new connections with potential clients. • The trip was preceded by a sales program, where clients from the retail food and gastronomy sectors had to achieve specific targets to participate in this exceptional incentive trip, enriched with exclusive events not available through travel agencies. Organizing special concerts and events made guests feel genuinely appreciated by the inviting company. • The established goals from the client's perspective were successfully fulfilled, as confirmed by the client, the owner, and managers of Triada. Guests also expressed their satisfaction through numerous social media comments and personal thanks. • The client wished to offer guests a comfortable, exclusive, and richly serviced trip, not available through travel agencies, allowing space for communication and business discussions. The combination of elements such as cruises, excursions, private parties, providing opportunities for shared experiences, integration, conversations, concerts, dedicated restaurant areas, and shared excursions, along with seamless logistics and our handling of a crisis situation, met and surpassed their expectations. • Guests were provided with space to interact with the brand, managers, and the inviting company. • We faced a major crisis situation on-site due to the airport strike, necessitating the organization and provision of an additional aircraft within a few hours. Together with the client, we turned this into a success, demonstrating care and concern for their safe return home as planned, despite the adversity, which now strengthens the client's sales and business relationships. • The investment paid off with increased sales, as confirmed in discussions and recommendations from the client. Another incentive trip is already in the planning stages, and clients are working towards achieving the set sales targets to participate in the next incentive. Guests now identify more strongly with the brand.

• One month before the trip, we launched a specially prepared application containing the travel itinerary, practical information, preparations, and a description of the ship, along with personalized invitations. Prior to departure, guests also received SMS reminders about the event. This proactive engagement allowed guests to be informed and excited even before the journey began. We decided for the application to avoid printing informational and branding materials for 700 guests, thus reducing paper consumption and preserving trees.

We emphasize the need of elimination of the carbon footprint and convincing the client to organize a trip based on sustainable tourism principles and ecological awareness. • We chose the most eco-friendly ship with zero emissions, the world's first vessel powered by liquefied natural gas (LNG), making it emission-free and eco-friendly. We proved that large-scale journeys can be realised at an excellent standard with priority to the environmentally-friendly suppliers, hotels, and, in this case, cruises. 100% of the waste colected on board is segregated and sorted. In thus manner, waste is managed with the environment respect transforming into resources for transforming into resources for reuse in innovative projects within a circular economy. On the ship, single-use plasyic items have been nearly competely eliminated. Microplastic particles have been eliminated form cleaning products, cosmetics, and spa irtems Freshwater is a limited resource, which is why two-thirds of the water used on board comes from the sea: it is desalinated and purified, making perfectly suitable for use on deck. • Onboard, all menus at bars and restaurants were presented as QR codes, eliminating the need for printed menus. In line with this approach, we provided the Polish versions of the menus in the dedicated app for the trip, so guests had access to the menu without the need for physical prints. • Energy conservation. The rooms did not have refrigerators or minibars to save electricity and promote ecological practices. Instead, guests could order the entire minibar assortment via room service. Additionally, eco-friendly toiletries in refillable dispensers were used in the bathrooms, reducing single-use packaging Throughout our journey, we also prioritized environmental care. • We avoided unnecessary material printing and waste by maximizing the capabilities of the app for branding and communication with participants. Instead of printing informational and branding materials, we equiped guests with a modern app dedicated to the event for communication ( messages and online chat) All branding was electronic, with logos displayed during private concerts, evenings, and within the restaurant area. The app served was a great source of information and practical hints for the guests. • We demonstrated that it was possible to organize a large-scale incentive trip, one of the largest in the market in 2022, with consideration for the environment and a commitment to reducing the carbon footprint, especially the trip covered three different countries and seven destinations. Despite having a substantial budget, which could have been allocated for a distant incentive trip, we convinced the client to go for a shorter flight, and we chose the closest Polish airport despite having seven different destination options for the cruise embarkation. • We focused on walking tours, excursions on foot, and shared transportation. • The most crucial element was the choice of the ship, as we preferred a more expensive but emission-free option despite having other cheaper alternatives available, demonstrating our commitment to sustainability