FRIDAY, August 26, 2022
CENTRE STAGE: UNPLUGGED SUSTAINABILITY
Fire Talk by Milena S. NIKOLOVA, Behavior SMART
Amidst the moving sands of many uncertainties, our societies are in a rush to find the radical innovations, artificial intelligence solutions and infrastructure transformations that will solve the sustainability crisis. And while radical leaps will be needed, could it be that we are missing answers that lie somewhere much closer?
Could we find shortcuts to sustainable living by taking a careful look at human nature as we know it?
Who is Milena?
Milena’s passion is in using knowledge about human behaviour to power solutions that improve market success and sustainability performance in the travel and leisure sector. With her work she supports enterprises and destination authorities in achieving goals by understanding and applying smart changes to the choices and behaviours of their target audiences.