How did they win the coveted unicorn award?
The B2C Award went to the German agency Jack Morton for their roadshow dubbed Let Hyundai Power Your World Tour 2023. A simple, sustainable mirror cube with a powerful AI experience at its core invited audiences to reflect on their future in six cities across Germany. The Hyundai Power Your World Tour became a new experiential communication platform for Hyundai, bringing the future to the people.
From the beginning, efficiency and sustainability were at the core of the concept. From the modular design made of reused parts, to the smart logistics reducing transportation, and the multiple choices made to minimise impact, such as local vegan catering, the program was designed to align with strong principles of sustainability and diversity. These challenges were overcome by creating a unique yet modular design and using measurement tools to simulate impact, enabling better decisions.
“Let Hyundai Power Your World Tour” was a journey to the intersection of hyper-local cultures, food, architecture, and the transformation of mobility. The reflective cube changed throughout the day, always mirroring its surroundings, while the interior design and AI activation provided a space for introspection and a new perspective on the world.
– Generative AI was used extensively to create a core interactive experience for attendees to discover the future. The custom AI model was trained and ran locally to mitigate any risk, ensuring it provided only Hyundai-approved vehicles, views, and imagery.
– Sustainability Measurement and Simulation: A tool was used to simulate impact and assist in decision-making, from logistics to catering. This allows us to not only reduce impact but also set targets in advance.
– Visitors also danced with Atlas, a robot that accurately mirrored their moves on screen, or explored in-depth elements of Hyundai’s innovative and sustainable design.
– As a special guest, the audience was able to meet “Spot”– a four-legged robot that demonstrated its agility, dance moves, and posing skills.
“Let Hyundai Power Your World Tour” is becoming a growing experiential platform for the brand to build awareness and create meaningful connections with their audience, as we are already planning the next edition.
Learn more about the event here.
