In 2024, the B2E Award went into the hands of Desafio Global, a Portuguese event agency that transformed a 10,000 m2 event pavilion into a giant train station. The design was based on the world’s most beautiful stations and named the Deloitte Grand Station: a place where everyone could connect and socialise.
This unique experience with 4,500 people took all the guests on an amazing journey, full of surprises and technology, where they could experience every place in the world without leaving the same space.
The project was very challenging from the point of view of the event management team and the project manager, since in addition to the planning needed to carry out the project within the space in 2 days, the project required a lot of creativity and imagination. Constructing the graphic and set design elements from scratch also meant that carrying out the project was very satisfying.
The agency was selected based on the storytelling created to give shape to messages that Deloitte wanted to convey, as well as the scenography. The agency’s proposal brought employees continuous, high-quality entertainment and brand engagement for 8 consecutive hours. The agency’s proposal would enable 5,000 people to go on a journey, as part of an amazing experience. Experience and trust were also decisive factors, since, given the high occupancy rate for the space, they only had 2 days to set up the whole event.
Find out more about the event here.
