The audience award went to the youthful event Jagermeister x LOKOMOTIVA, Master, the LOK 3.0 crafted by the Croatian event and marketing agency Alert, Croatia.
The event was attended by approximately 350 people in total,which included business partners, key media representatives and 30 top-tier influencers and Jägermeister brand ambassadors. The event was held in a hot urban spot, giving the agency an opportunity to transfer the “BERLIN IN THE BOTTLE” vibe of the brand and create the atmosphere of the best clubs in Berlin. The event was the main topic in Zagreb for days after.
The main challenge of the event was how to develop the fashion piece / the jacket / which all event was built around, which would really change the temperature to the perfect serve temperature. After this was resolved, they were facing the challenge of finding the right location which they could transform within the budget into an ice cube.
See more about the event here.
