In the Crosover category, awarding the most unique events that cross boundaries and categories, Creative Pro Group won first place with its cyber-security inspired ESET Experience.
STARMUS, a global festival celebrating science, communication, and art, brings together the brightest minds on the planet. This year, STARMUS took place in Bratislava, Slovakia, with ESET as a proud partner. ESET as a partner felt this as a unique opportunity to connect it with ESET WORLD’s own festival on the topic of cyber security.
The ESET EXPERIENCE was designed to immerse attendees in ESET’s world and demonstrate how the company protects the future. The objectives were to increase brand awareness of ESET globally, promote brand perception of ESET as a supporter of science, and grow business value with potential customers.
The ESET Experience guided the audience through the values and history of ESET and the origins of the first viruses, showcased current hacker attacks, and presented the company‘s future vision. The tailor-made sphere not only served as a tool for content projection, but also acted as “protective shield,” which is a direct reference to cybersecurity. With the creative concept, advanced technologies, and rich content, Creative Pro aimed to visually bring 30 years of ESET closer. This event was exceptional from both creative and production perspectives.
Learn more about the event here.
