The best events in Europe announced in Ljubljana 2025

Winners of Coventa Best Event Award competition announced at Ljubljana Castle

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The Conventa Crossover festival celebrated the best events of 2025 at an award ceremony held on 9 September 2025 at Ljubljana Castle. Greek agency Magna Events claimed the top Grand Prix award for their project Future Unfold. The title of best Slovenian event went to the Launch of the all-electric Macan, organised by Paideia Events. A distinguished 24-member international jury, led by Jury President Angeles Moreno, selected the finalists and winners.

On Monday, 8 September 2025, finalists had the opportunity to pitch their amazing projects in front of the jury. A record-breaking 55 events competed across four key categories—B2B, B2C, B2E, and Crossover. Alongside the main awards, special recognitions were given, celebrating innovation, creativity and social impact within Europe’s event landscape.

The festival is organised by Toleranca marketing and the Conventa trade show, in partnership with Ljubljana Tourism, the Slovenian Tourist Board, and the Slovenian Convention Bureau.

The winners per category are:

Best B2B Event 2025:

1. Future Unfold, Magna Events, Greece
2. Deloitte IRGA Awards, Desafio Global, Portugal
3. CHARGED TO LEAD, Desafio Global, Portugal

Best B2C Event 2025:

1. The Grand Opening of the Czech Youth Olympic Games, Art4promotion, Czech Republic
2. Garnier Green On, Creative Pro (PL), Poland
3. 45th FIDE Chess Olympiad, Lounge Group – Visual Europe Group, Hungary

Best B2E Event 2025:

1. DNB Eiendom: Top One Academy, JCP Event, Norway
2. Gold Rush – Teambuilding Event for AtkinsRéalis, Universum Events, Romania
3. Party Like Norwegian, JCP Event, Norway

Best CROSSOVER Event 2025:

1. Syoss Relaunch Event, Alert Agency, Croatia
2. Orlen 2035 Strategy, PLEJ, Poland
3. Journal 10 – Anniversary, Alert Agency, Croatia

GRAND PRIX WINNER 2025:

Future Unfold, Magna Events, Greece

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Special awards

BEST SLOVENIAN EVENT

1. Launch of the all-electric Macan, Paideia Events, Slovenia
2. The Next Horizon, Jezeršek Catering, Slovenia
3. Ljubljana Food Crawl Virtuoso 2024, Ljubljana Tourism, Slovenia

AUDIENCE AWARD:
Official BYD launch on the Czech market, Creative Pro (CZ), s.r.o., Czech Republic

BEST IN CREATIVITY:
The Grand Opening of the Czech Youth Olympic Games, Art4promotion, Czech Republic

BEST IN CORPORATE SOCIAL RESPONSIBILITY:
“Growing the Future Together”, MEDUZA EVENTS, Latvia

BEST USE OF TECHNOLOGY:
United Illusions Virtual Production Studio – the grand opening, Visual Europe Group, Hungary

BEST IN COMMUNITY BUILDING:
Ballet Under the Stars, Slovene National Theatre Maribor, Slovenia

BEST SUSTAINABLE EVENT
Atea Community 2024, Just Cruzin Production AS, Norway

BEST IN STRATEGIC COMMUNICATION
Bécation by BÉBÉ, Alert Agency, Croatia

BEST EVENT AGENCY:
Alery Agency, Croatia

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Winners in sub-categories 2025:

BEST CONFERENCE, CONGRESS, CONVENTION:
CHARGED TO LEAD, Desafio Global, Portugal

BEST PRODUCT OR SERVICE LAUNCH:
Syoss Relaunch Event, Alert Agency, Croatia

BEST CEREMONY:
Deloitte IRGA Awards, Desafio Global, Portugal

BEST INTERNAL TRAINING/EDUCATION EVENT:
6th Alpen Adria Dementia Congress, Alert Agency, Austria

BEST INTERNAL CELEBRATION:
Party Like Norwegian, JCP Event, Norway

BEST POP-UP EVENT:
Ljubljana Food Crawl Virtuoso 2024, Ljubljana Tourism, Slovenia

BEST BRAND ACTIVATION:
Garnier Green On, Creative Pro (PL), Poland

BEST NON-PROFIT EVENT:
Maribor City Day 2024, Municipality of Maribor, Slovenia

BEST TEAMBUILDING EVENT
DNB Eiendom: Top One Academy, JCP Event, Norway

BEST PRESS EVENT
Orlen 2035 Strategy, PLEJ, Poland

BEST SPORTS EVENT
45th FIDE Chess Olympiad, Lounge Group – Visual Europe Group, Hungary

Join us at Conventa Crossover 2026!