In bed with the storytellers: Boštjan Prijanovič


In bed with the storytellers of Crossover 2020

“Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond.”

Before you come to Conventa Crossover, a hybrid conference for everyone, who wants to learn, socialize and exchange ideas in an informal, relaxed environment, the organisers wanted you to meet the speakers (or storytellers as they like to call them). Don’t worry if you can’t make it to Ljubljana on 27 August 2020, you can join the conference virtually.

Boštjan Prijanovič

Managing director and partner of New Moment Ljubljana

Q: How are we going to organize events in the future?

My experience is business events, presentations, product launches… I can speak only for these formats of events. Events will be smaller, more intimate, with safety precautions. They will be very much goal-oriented. And there’s going to be less of them.  

Q: What is your love story with the world of events?

Every event is like a journey into unknown. Every event is “like a box of chocolates. You never know what you’re gonna get”, to paraphrase Forest Gump.

Q: What do you love about your job the most?

Agitation, stress, panic… cognition, feedback, excitement, satisfaction. Every part of the project of creating an event.

Q: In your opinion, what is live marketing’s best advantage vs online?

If live contact is necessary for some purpose, it cannot be avoided. If the aim of the event could be achieved with online tools maybe one should consider doing it online and forget about the live event. Maybe this situation will bring some interesting insights about the event as a marketing tool.

Q: What are you bringing to Conventa Crossover?

More questions than answers.

Q: What do you expect from the event? 

More questions than answers.

Q: Why should an attendee not miss your session?

We should not ask ourselves what will be different, but what will stay the same. Why we organize events? I believe we in the business of building a community. This will not change. Let’s find out how.

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