STORYTELLERS AT CONVENTA CROSSOVER 2021

LIVE AND ONLINE

Learn from the best event planners and marketers in the world

Legends of Crossover - inspiring individuals who have helped co-create and transform the meetings industry will be joining us in August. At the same time, we will be opening the stage to a new generation of young and talented meeting planners and marketers. You will learn from keynote speakers who have successfully transformed their events and are recognized as the pioneers of our new reality.

Ivo J. Franschitz

Owner & Managing Director ­of ENITED

ABOUT THE STORYTELLER

Ivo is the owner & Managing Director of ENITED Business Events GmbH. Since 1999, he has been involved with a number of national and international educational institutions and sharing his experience and knowledge through a variety of speaking engagements. Currently, he holds a Board member position with EMBA (Event Marketing Board Austria) and with LiveCom Alliance, as well as being an active member of ICCA and 27NAMES.

ABOUT THE LECTURE

MODERATOR

Let’s talk about being SMART

// THURSDAY, August 26, 2021

Ulrike Tondorf

Head of Brand Activation & Engagement at Bayer

ABOUT THE STORYTELLER

Ulrike started gathering operational experience in shop fitting and exhibition and construction during her studies, in the beginning of her professional life. Since 2017, she has been leading the Center of Excellence for Bayer`s live & experience branding as integral part of Corporate Branding – from strategy development and implementation to conceptual design and realisation of selected live and experience branding measures of communicative relevance. The scope includes all areas of branding which share the personal target audience approach.

ABOUT THE LECTURE

17:00 – 17:30

CROSSOVER FIRE TALK

“Rethinking Brand Activation”

How to Cultivate a Culture of Innovation in an Organization!

// FRIDAY, August 27, 2021

Maarten Schram

Founder/Managing Director, LiveCom Alliance & Managing Director, IDEA (Independent Dutch Event Association)

ABOUT THE STORYTELLER

Maarten Schram established LiveCom Alliance in 2016 as a non profit foundation on the belief that the live communication industry deserves a pan-European approach and audience, and would benefit from an overarching dedicated yet independent institution. Maarten thrives the pan-European industry creating a stronger, more sustainable and more interesting playing field by introducing the first pan-European Code of Ethics (2017) and first pan-European Pitch Guidelines (2018). Furthermore he publishes the European Industry Survey yearly.

ABOUT THE LECTURE

09:15 – 09:35

CROSSOVER TALKS – THINK GLOBALLY

From impact, through resilience to the renewed future of face-to-face communication

In his Fire Talk, Maarten will speak about the key challenges and future opportunities in the live communication industry. He will present the findings of the LiveCom Alliance European Industry Survey - revealing insights, bringing you an interesting ‘after corona/before corona’ benchmark.

Dana Barać

Event Manager at Rimac Automobili

ABOUT THE STORYTELLER

Dana has vast experience in the industry, running events for both small groups and thousands of people - in luxury, corporate and public segments. After years of successfully managing private events, sporting events, public events, and fairs & festivals, in 2018. she took on the role of Event Manager at Rimac Automobili, a company that designs, engineers and builds the most advanced automotive technology possible. She holds a Bachelor's degree from VERN' University of Applied Sciences.

ABOUT THE LECTURE

09:35 – 09:55

CROSSOVER TALKS – THINK GLOBALLY

My amazing journey - organising events for Rimac Automobili

Tony E. Kula

Founder and CEO of meetyoo conferencing

ABOUT THE STORYTELLER

Tony E. Kula is the founder and CEO of meetyoo conferencing - a digital event provider with its own virtual platform. He has been connecting international companies to global audiences for more than two decades and believes in the power of outstanding digital events. In addition to meetyoo conferencing GmbH which he founded in 1999, he managed the sister company MVC Mobile VideoCommunication GmbH, which is one of the leading system houses for video conferencing technology.

ABOUT THE LECTURE

09:55 – 10:15

CROSSOVER TALKS – THINK GLOBALLY

Hybrid events are like teenage sex - Doing it since 25 years - my perception on the “hot topic” of the industry

Colja Dams

CEO of VOK DAMS

ABOUT THE STORYTELLER

Colja M. Dams has been the CEO of VOK DAMS Worldwide since 1998. Since its foundation in 1971, the agency has been one of the international market leaders in events and marketing – live and digital. With innovative approaches, he repeatedly established new standards in events and live-marketing, which VOK DAMS Strategic Solutions is constantly developing with its finger on the pulse. Today around 300 experts at VOK DAMS create brand appearances for events, trade fairs, road shows and showrooms.

ABOUT THE LECTURE

10:20 – 10:40

CROSSOVER TALKS – THINK GLOBALLY

The Future of Hybrid Events – Brand Experience Hubs

Miriam Preissinger

Creative Director, Cheil Germany

ABOUT THE STORYTELLER

Miriam is the creative director at Cheil Germany. Having worked for international Agencies such as Leo Burnett and David&Goliath, she joined Cheil Germany in 2013 and soon became creative director. Additionally, Miriam has been a tutor at the University of Applied Science in Bielefeld where she taught interface and interaction design. She has won almost every national and international advertising award at least once, and recently has been named as one of the top 35 German creatives under 35.

ABOUT THE LECTURE

10:40 – 11:00

CROSSOVER TALKS – THINK GLOBALLY

AC/BC of Event Creativity

Jens Oliver Mayer

Managing Director of Jack Morton Worldwide

ABOUT THE STORYTELLER

Jens has built his career helping brands build strong relationships with the people that matter most to them, through live and digital marketing. He leads Jack Morton offices for the German-speaking market, working with clients including BMW, Mini, Škoda, Samsung, Novartis, Adidas, Electrolux, SABIC and HERE. With more than 25 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

ABOUT THE LECTURE

11:00 – 11:20

CROSSOVER TALKS – THINK GLOBALLY

AC/BC of Experience Design

Kim Myhre

Founder and Managing Partner of Experience Designed

ABOUT THE STORYTELLER

Kim Myhre is the Founder and Managing Partner of Experience Designed, a strategic advisory and creative ideas agency that applies purpose-led design principals to create transformative brand experience strategies. He is an experience designer, consultant, speaker, guest lecturer, writer, creator, innovation activist and brand storyteller with a unique combination of strategic, creative, commercial and international agency experience. Kim is also responsible for creating the MCI Experience - an incubator of innovative experience marketing capabilities.

ABOUT THE LECTURE

11:45 – 12:15

CROSSOVER LEGENDS

There’s no going back. Transforming brand experiences through innovation

Henrik von Arnold

Senior Consultant at ENITED Business Events

ABOUT THE STORYTELLER

Henrik has been in the business events industry since 1997. His main functions have been Team leader of Gothenburg Convention Bureau and later on Stockholm Convention Bureau. In 2014, he took on the role of Senior consultant within the consultancy company ENITED Business Events. Before his time within the business events industry, he has worked at the Chamber of Commerce and also been project manager for several main city events within the sectors of culture, sports, politics and business.

ABOUT THE LECTURE

12:15 – 13.00

LJUBLJANA TALKS

Tanja Božič

Managing Director at Razlika

ABOUT THE STORYTELLER

Tanja is the managing director at Razlika and lecturer in marketing at NEOMA Business School (Paris, Rouen & Reims). Razlika helps companies worldwide formulate and execute a high-trust strategy to achieve and sustain a high level of customer trust and strong performance. Tanja has 15+ years of sales, marketing and speaking experiences within the services industry and higher education in France, Austria, New Zealand, Switzerland and Slovenia.

ABOUT THE LECTURE

14:00 – 14:45

HYBRID CONTENT JOURNEY 1: TRUST

High-trust strategy: How to achieve a high level of customer trust and strong performance

A high-trust strategy is the pursuit of the integrity, competency, customer-centricity, trustful communication and early-trust enablers that lead to the development of a high level of customer trust and strong performance.

Angeles Moreno

Founder & Managing Partner the Creative dots, Spain

ABOUT THE STORYTELLER

Author of the book "The Time Is Now" and nominated as one of the TOP 100 most influential female leaders in Spain, Angeles Moreno is recognized expert in Corporate Event Strategy and in guiding organizations achieve strategic change and unite company stakeholders in a common vision. Angeles works on corporate event strategy development and implementation across organizational hierarchies, service and product sells and customer experiences.

ABOUT THE LECTURE

14:00 – 14:45

HYBRID CONTENT JOURNEY 2: DESIGN

Data-driven corporate event strategy, human behavior prediction and ROI

Maayke Könemann

Co-owner of Dragt & Könemann

ABOUT THE STORYTELLER

For 10 years, Maayke has been working in various sponsorship and event-related positions within ING, the largest global bank in the Netherlands. Within her last position, she was a strategic advisor for senior executives on relationship marketing & sponsoring policy. Today, she is the co-owner of Dragt & Könemann, Corporate Event Strategy. Her expertise covers designing strategic event marketing & sponsorships policy, global policy roll-out, cross border alignment, and stakeholder management.

ABOUT THE LECTURE

14:00 – 14:45

HYBRID CONTENT JOURNEY 2: DESIGN

Data-driven corporate event strategy, human behavior prediction and ROI

Inese Lukaševska

Founder of Luka agency

ABOUT THE STORYTELLER

Inese is the founder and leader of agency “Luka” - specialized in corporate, cultural, and art sectors. She loves to integrate unconventional ideas and “out of the box” solutions in her events, turning the events into special occasions, where a special role is assigned to design communication. Her agency has won 9 awards in the biggest event industry competitions since 2019 in art and culture, as well as, internal communication categories. She is the winner of BEA World 2020, German Design Award 2020, Eventex 2019 and others.

ABOUT THE LECTURE

15:00 – 15:20

CROSSOVER TALKS – ACT REGIONAL

The Key to Success is Always Courage!

In her Fire Talk, Inese will inspire you to not be afraid of fulfilling your dreams. Even, if others try to do everything so that it never happens. She will tell you how to compete with the world's leading brands without employees, money and customers.

Gundega Skudriņa

Creative Director at Creative Association “Skudras Metropole”

ABOUT THE STORYTELLER

Gundega Skudriņa is the Creative Director at Creative Association “Skudras Metropole” with over 20 years of experience in the Event industry. She is an expert in event production, from gastronomic performances, corporative events and community events to pop-up caffees, concerts, exhibitions and conferences. SKUDRAS METROPOLE is a workshop, where everything is born. Events, exhibitions, performances, dinners, books, TV projects. She has also won 1st place in the category Brand Experience at the BEA World 2020.

ABOUT THE LECTURE

15:20 – 15:40

CROSSOVER TALKS – ACT REGIONAL

Creative and innovative solutions, new formats for events in the events industry, and benefits from the pandemic in the creative sector.

Mārcis Ziemiņš

Installation Art Director at Don't Panic Design

ABOUT THE STORYTELLER

Mārcis Ziemiņš is the Installation Art Director at Don't Panic Design - a design solutions company engaged in the implementation of design, installation, scenography and non-standard projects in the private and art sectors. He holds a Bachelors Degree in Design from the Eindhoven Design Academy. Mārcis has won international recognition for his design, winning 1st place in the category Brand Experience at the BEA World festival 2020.

ABOUT THE LECTURE

15:20 – 15:40

CROSSOVER TALKS – ACT REGIONAL

Creative and innovative solutions, new formats for events in the events industry, and benefits from the pandemic in the creative sector.

Anamarija Žunič Šiško

Member of organising team at TEDxLjubljana

ABOUT THE STORYTELLER

Anamarija is a member of the organising and speaker team at TEDxLjubljana. Her desire to create unique stories has led her to experts who inspire and connect people with a similar mindset. She is a Master's student at the Faculty of Tourism Studies in Portorož, Slovenia, and her driving force is a deeper and broader understanding of sustainable business events. During the last few years, she performed her studies in Spain and China and is planning to continue to gather her professional experiences in Denmark and Ireland.

ABOUT THE LECTURE

15:40 – 16:00

CROSOVER YOUNG TALENTS

"Craving for connection"

Anja Žagar Hrovatin

Public Relations Executive at LocalsFromZero

ABOUT THE STORYTELLER

Anja Žagar Hrovatin is the Public Relations Executive at the #LocalsFromZero project. Their mission is to connect you with unique local artisans, experts, associations, clubs, charities and more (*). All these (*) often invisible or somehow overlooked local actors contribute greatly to the preservation of their traditions, culture and environment. #LocalsFromZero takes care of their prudent involvement in the global tourism market.

ABOUT THE LECTURE

15:40 – 16:00

CROSOVER YOUNG TALENTS

"Think globally, act locally"

Peter Grk

Secretary General of the Bled Strategic Forum

ABOUT THE STORYTELLER

Peter Grk is currently serving as Secretary General of the Bled Strategic Forum and National Coordinator for the Western Balkans at the Ministry of Foreign Affairs of Slovenia. With 18 years of experience in the diplomatic service, Peter Grk has held posts in Ankara, Copenhagen and Brussels. During Slovenia’s EU Presidency (2008), he served as Chair of the Committee for Civilian Aspects of Crisis Management (CIVCOM). He was also posted to New York (2011) as Political Coordinator at the Permanent Mission of the Republic of Slovenia to the UN.

ABOUT THE LECTURE

16:15 – 16:30

Crossover Let’s Talk

Anja Rebek

Senior Event Manager and Consultant at Fabulatorij

ABOUT THE STORYTELLER

Anja Rebek is one of the key representatives of the Slovenian event scene. She has been active in the world of communications and marketing for over a decade. After her success in journalism and TV, she focused on her true career love, event management, creating unforgettable stories and experiences. As a highly skilled professional in her field, Anja has a broad knowledge of the media world and marketing and communication tools, with a particular focus on strategic event management for both clients and end users (larger entertainment formats).

ABOUT THE LECTURE

16:30 – 16:37

Crossover Let’s Talk

Lea Kosović

Owner of LOL Event Management

ABOUT THE STORYTELLER

Lea is the owner of LOL Event Management Agency specialising in event planning, organisation and realisation. She started her journey of organising events in 2014 and honed her skills carrying out different events that engaged anywhere from 20 to 5,000 participants. What makes the LOL agency unique is that they like to be different and create new event formats - the kind you haven't seen or experienced before. Creativity and uniqueness is something that marks all LOL events!

ABOUT THE LECTURE

16:37 – 16:44

Crossover Let’s Talk

"Catch me if you can!“

Nika Močnik

Founder & CEO of Eventnika

ABOUT THE STORYTELLER

Nika Močnik is the heart and soul of the Eventnika company, who knows what the word top-notch truly means in the world of event management and event planning. Her approach is creative and innovative, while acquiring the eye of an eagle to notice every single detail. When creating an event, she puts the participant in the first and most important position, whether the event is offline or online. While building trustworthy relationships with clients, she knows that flawless execution is the only thing that matters at the end of the day.

ABOUT THE LECTURE

16:44 – 16:50

Crossover Let’s Talk

"Don't listen to your clients!"

Jaka Gornik

CEO of FM Agency

ABOUT THE STORYTELLER

Jaka is the Founder and CEO of FM Agency. He is one of the most recognizable and charismatic representatives of the meetings industry in Slovenia and the Adriatic region. In his more than 20 year-long career he has participated in various local and international projects, but his main focus has always been FM Agency. He recently launched an EU-based event solution: a private live stream platform named Confiva.

ABOUT THE LECTURE

16:50– 17:00

Crossover Let’s Talk

"How to bounce back up from a standstill"

Interviews with the storytellers

Get to know the speakers