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SAM Gala 2017

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Date 12th December 2017
Location Belexpocentar, Belgrade, Serbia
Organizer M2Communications
Client Serbian Association of Managers (SAM)
Event type Annual Event and Award Ceremony

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SAM Gala is the most prominent annual event and award ceremony of the Serbian Association of Managers. It is organized every year in December to award managers, companies, educational institutions, regional projects and economic journalists who with their work promote best business practices. One of the main goals is to generate aspiration and inspiration among the audience in order to foster the business leaders of tomorrow.

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To achieve that the SAM Gala 2017 becomes the most inspirational and the most memorable award ceremony of the year, hosting around 450 guests from Serbia and the region, in the biggest convention center in the country, more than 80 creative and production minds were involved in the making process, as well as over 30 hours for complete set ups and rehearsals.

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[vc_custom_heading text=”Creativity” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

An unique and glamorous setup was designed for the total event area of 2000 sqm. SAM Gala 2017 was opened by a special guest who started his unconventional introduction to a spectacular show in a “stand up” style from the backstage area. The show continued with the sounds of the “Phantom of the Opera” main theme, performed exclusively for SAM Gala and featuring star singers from this famous musical. This remarkable performance was followed by the awarding ceremony of the best companies and individuals in 11 categories for their business excellence. After the official part concluded, the evening continued in the Cocktail Area where guests were invited to enjoy the after party.

[vc_custom_heading text=”Innovation” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

The unforgettable “Phantom of the Opera” opening show was very much different from all of its previous versions, because it represented a unique synchronized interaction between performers and various light installations, alongside LED screens and dry ice effects, with the main goal of providing mesmerizing reaction on everyone present. Special light installation with more than 250 Edison bulbs, stage extending on more than 300sqm, 8 x 4.5m LED screens and 120 spotlights,
altogether contributed to the impressive experience for all guests.

[vc_custom_heading text=”Execution” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

Organizing an event that at one place gathers Government representatives, leading managers from Serbia and the region, as well as the media, represented a noteworthy challenge, not just in terms of protocol, but also in terms of planning and logistics. Significant effort was made to create an ambience and unique set up that surpasses all the previous SAM Gala award ceremonies.

[vc_custom_heading text=”Measurable results” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

The event is set to be a glamorous experience leaving its guests with an extraordinary and unforgettable memory. One of the main goals is
to generate aspiration and inspiration among the audience in order to foster the business leaders of tomorrow.

• Great media attraction with total coverage of 82 releases (7 TV outlets, 12 print outlets, 63 web outlets)
• Eleven awards for best business practices
• Around 450 guests from various fields
• The event supported by some of the most prominent regional companies

[vc_custom_heading text=”The use of sustainable practices” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

SAM Gala is the most important event of the year for Serbian Association of Managers (SAM), and the crown of business endeavours conducted by the Association. SAM gathers over 400 professional managers who lead the most successful companies in Serbia, employ over 90,000 employees and annually generate more than 12 billion euros of revenue. The Association is mainly focused on communication with the Government of Serbia and its institutions, on professional development of managers and the advancement of managerial profession, on intensifying the regional cooperation and on promoting business networking in Serbia. SAM aspires to improve the overall business environment in Serbia, as well as to support and to strengthen the capacity of mangers.

[vc_custom_heading text=”Communication” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

Formal invitations were sent to all guests, to Government officials, both domestic and regional business representatives, economic journalists and sponsors.

BILT Europe Series of Events 2019

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Date October 9th – 13th, 2018
Location Ljubljana
Organizer RTC Europe Foundation
Client RTC Europe Foundation
Event type Conference, summit

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The BILT Europe series of Events is a part of a worldwide series of annual events for Leaders, Experts and future Experts within the building industry, a dedicated event to its community within the AEC (Architecture, Engineering, Construction), a hands-on training environment on best practice and latest technologies utilised within our field of work. The BILT Europe is traveling throughout Europe overcoming boundaries currently afflicting the public and private sector of the building industry by reaching out and embracing local communities and providing a network of support during our day to day work processes and currently used practices, assisting to create long lasting relationships and connections for everyone who is part of the BILT family. The events are steered by a volunteering committee and organised by a non-profit organisation (RTC Europe Foundation). With our series of events we touch base with the building industry in all disciplines, creating a multi- and interdisciplinary training environment – supporting to revolutionise rusty traditions that are prone to costly errors during construction phases by showcasing the latest solutions in best practice, accuracy in construction and cost management, accelerating efficiency of a building lifecycle, from schematic design to facility management. The BILT Europe Events are known as being unique in the building industry as it focuses mainly on information, education and high-end technology.

[vc_custom_heading text=”Key challenges” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

We struggled to get connected with the public and private sector of the building industry in Slovenia as well as getting connected with universities locally. The Ljubljana Convention Bureau has been a key contributor to accelerate preliminary talks with interested private sector parties in which we also encouraged local experts to submit an abstract on their best practice and were lucky to accept a few as well as we got support from local tool creators in our sector enthusiastic of BILT coming to their region and lending their support to get us meetings with senior lecturers of local communities. As the BILT is an event by users for users, the set up of the event is costly, another obstacle here is the wage discrepancy of building industry experts throughout the regions of Europe. We were able to discuss this with the BIM User Group Slovenia and support their attendance with dedicating a reduced fare especially for the building community of Slovenia. Generally, the building industry is regarded as the slowest industry adapting to latest technologies and best practice as it is experienced as disruptive and partially threatening, throughout the disciplines starting with faculties til Senior Management as well as government, including, mobilising and encouraging everyone remain a key challenge since we started with the conference formerly know as RTC since 2013.

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[vc_custom_heading text=”Creativity” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

The BILT Europe series of events includes everyone within the building industry. Our goal of being creative are simplified down to 3 “i’ = Innovation, Inspiration, Information. Which we highlight this year by holding our inaugural BILT Academy Summit, dedicated to all students currently studying architecture, engineering and construction by bringing in Mentors from allover the world creating a workshop environment in which over the course of the day students will be learning 3 key learning objectives towards the expertise of the selected mentors. An interactive and fun training environment and exposing local as well as pan-european students to the latest technology and organising a Hackathon-style LAB set-up to explore the up’s and downs of the diverse technology that can be utilised and the complexity of retrieving accurate data out of geometry when utilising different platforms. But since we mainly design already in the 3D environment we also bring in 5D solutions to showcase the digital work environment they will face when leaving university.

[vc_custom_heading text=”Innovation” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

The biggest innovative aspect of our BILT conference is Inclusion within the conference program. Designed and curated to address every facet of the building industry, shaping a program that overcomes the “silo”-thinking within the disciplines and supports the culture of collaboration by changing not only the mindset but also by enabling participants to think out of the box. The program showcases integrated planning, meaning that i.e. an architect needs to understand the obstacles of a structural, mechanical, electrical, geological, infrastructural engineer during design and construction phase and by doing so understanding the importance of having to create task teams to increase productivity and efficiency and vice versa. This kind of program set-up is unprecedented within the building industry as it cultivates a mindset that not only looks at the industry to increase productivity and ROI but also a strong feeling for sustainability by delivering accurate data and accurate buildings, reducing costs to improve a building lifecycle by sustainable means for example creating buildings that have a multi purpose lifecycle.

[vc_custom_heading text=”Execution” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

The BILT Europe – being part of the worldwide series of Events executes its events with a dedicated events management towards our community or Association and which is based in Sydney, Australia. RTC Europe Foundation is the non profit organisation running the european events utilising the services of the events management team which is dedicated entirely to our events. The decision making processes for the event are discussed with the local volunteering steering committee and executed by the Chairman and Region Manager. We rely only on local suppliers at the destination of our events and are increasing tourism of the destination substantially before, during and after our events. The event itself is designed to benefit everyone involved with, from the venue, to the AV – over catering and social event venues to the participants. As our credo is Collaboration, we are excited to excite our suppliers with our passion towards our events, Execution seems for us more in Communication, with the community, with the destination, with our venues, with our suppliers. We may start negotiating as strangers and will leave as friends after our events.

[vc_custom_heading text=”Measurable results ” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

Increasing attendance by attendance to our events by 22,5% annually showcasing a moderate growth pattern. Increasing carbon footprint reduction due to migrating services into digitalisation.

[vc_custom_heading text=” Communication” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

As our events are for the community, we are strong in social media. We heavily use Twitter as a platform for support and networking. We announce latest and greatest via our Global Newsletter highlighting each week another facet of the industry (subscription only)and strongly support other community-driven initiatives and platforms on Linkedin or other means. We communicate directly and individually, by meaning what we are stating: facilitating a strong support and network for everyone that reaches out to us from near or far. Collaboration is communication.

[vc_custom_heading text=”The use of sustainable practices” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”]

The BILT series of events dedicates this year ( BILT EUR 2018 in Ljubljana) itself to ban all plastic material in all catering aspects! We seek to improve to create stage prep by next year to biodegradable.

We banned the overuse of paper (session handouts, conference program) to this years event and rather digitalise these in our events app.

Branding of the conference is still an issue as we need foil and banners to signature the venue but til today were not able to find suppliers that create environmentally friendly branding solutions. This is not a lack on our part but a lack genuinely in this particular branch of the event industry. We started to include in our RFP to prefer venues (conference, social events, accommodation) within walking distance and fully accessible to all participants including peers with an impairment during our events.

All our conference gifts are very sought after – highly useful and usually unique, representing not only the innovation of the destination but shaping a lasting memory that can be used over and over again.

Announcing Ivona Dabetić Jovović, Vision Event

[vc_cta h2=”About Ivona”]Ivona Dabetić Jovović is the owner and executive director of Vision Event. She is a master of economic sciences, specialized in international marketing and branding. Vision Event is a five years old event management, marketing and PR agency, doing business in Montenegro. The agency is specialized in business events, doing some of the most significant business events in Montenegro. The core business of the agency is bringing the new trends in Montenegro which are attractive and already established worldwide. By researching the local market, identifying the needs of the market, they create a new event on a global level from the very idea, trough all aspects of the organization, to realization. She is the co-founder of regional Convention of women of Western Balkans, established with the main idea of empowering women society and which gathered the most influential women from country, region and the world, including Nobel prize winner Mrs. Shirin Ebadi. She is also the founder and president of NGO „Brini o sebi“ with the main goal of promotion of self-care and prevention of breast cancer. The campaigns, created and implemented by the NGO, changed the lives of many women in Montenegro by changing their self-care awareness.[/vc_cta]

Q: What do you love about your job the most?

Since the first moment when I began this job in the field of event management, marketing, and PR, I can say that I feel a passion which only increases over time and encourages me to be even better. In this way, I believe in myself and in my visions, I strive to make big steps towards a significant success.
Regarding this job, the most feeling I like is when together in the team we create something worthy, new ideas in progress, when we feel that our creativity has no limits, which eventually results by moving the boundaries and previous possibilities.

One more important thing that makes me happy is the satisfaction and positive comments from our clients and business partners, even our competitors, and that is one of the main indicators that we do the right thing in the right way. We are constantly trying to improve our services and to move up by following the latest trends.

Q: In your opinion, what is live marketing’s best advantage?

Live marketing really has more advantages and in my opinion, I would highlight a few. I consider that it is the best way to feel and show the emotion, and then share it with people who are listening to you. The most important is that the audience feels honesty and experience of the speaker on the stage. Face to face communication in a real moment gives us a possibility to actively participate, exchange the views, give suggestions and at the same time it is a great way to gain new knowledge and to improve the existing ones.

Q: Live marketing is a stage. The screenplay for impressing the audience is…?

I actually think that good preparation is the key to a public appearance because no matter how many years someone ahs been doing that, it is still a huge responsibility how to contact the public and how to impress them. A speaker needs to be honest and show that he really believes in his words because the audience feels it the best. The audience like to feel the respect of the speaker which is also our obligation when we appear on the stage, we are staying here because of them.

Q: How have the best live marketing events you have attended so far made you feel

I can single out one performance which made a significant impression on me, it was Meeting with Marina Abramovic. Marina Abramovic is a famous performance artist, and I passionately follow her work. She has published a book and made a visit to Montenegro to make a live event for book promotion. The presence of the artist provided me the possibility to really feel her truth, to ask her questions, to interact. I was inspired, even for a long time after that live event. It was the performance which made no one indifferent and all her appearance attracted attention and a lot of comments.

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Looking at your bucket list, what is the one thing that you really wish to cross off by the end of 2018?

I can truly say that one of them is being a part of one of the most influential live events in the region and New Europe, Conventa 2018.

First of all, I was honored when I was invited to be a speaker at Conventa Trend Bar which was held in June in Podgorica and this participation at Conventa Crossover in Ljubljana made me feel so proud and happy. Invitation to participate at Conventa Crossover in Slovenia is a significant confirmation to all my previous efforts, giving up and investing in myself. Now I know and feel that everything was worth an effort. Definitely, this participation I will consider as a crown in my career for 2018.

If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

Oh, the answer to this question isn’t so easy as it seems, because there are have been so many people through history whose life stories fascinate me. But, if I could choose, it would be definitely legendary Nelson Mandela. It was a man who was ready to die for his ideas.

As the first dark-skinned president of South Africa, he fought fearlessly for democracy and free society in which all have the possibility to live in harmony and with an equal chance. Nelson is one of the most influential figures in history and because of his beliefs and good deeds he will be forever remembered. He simply represents a man who is a role model for all fighters for peace. I’d be very interested in the story how he spent 27 years in prison, which was giving him a strength to move on, and how he didn’t lose hope that perhaps one day he will not have the opportunity to fight for his ideals and in this way help humanity. I would also like to ask him how he didn’t lose faith in people and in their goodness if we take into account what kind of torture he had survived in prison. I’d have so many questions for him. I am sure that it would be a great dinner with many interesting topics for discussion.

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Q: Why do you think it is important to have a regional collaboration in event and live marketing?

I think that for company development and positioning, as well as personal advancement, it is very important to establish the regional cooperation in events. By comparing how something works on a regional market, we are trying to improve the current situation on the market within which we operate. A crucial thing is that we should never cease to find out new and interesting things, and also one of the essential things is the constant networking. That’s why I think that every type of regional presence and cooperation is the great way to achieve more important goals.

Q: What are you expecting from the panel discussion?

First of all, I must say that it is such an honor to be part of the Conventa Crossover 2018. I really thank you for showing me trust by participating in a panel discussion. I expect to meet great people, colleagues who are experts in their area, and with whom I can share my experiences from practice, and also hope that on the best way we will provide a lot of valuable information to all of the attendees. I expect that we will launch many interesting topics supported by evidence from practice, which will be of interest to all. I am really looking forward to participating, and I am sure it will be dynamic, active and pleasant communication with all participants.

Announcing Vartan Surmejan, Event Cook

[vc_cta h2=”About Vartan”]Vartan immersed in the magical world of events during his work at the National Theatre of Macedonia. In 2008 he moves in London to master Events Marketing and Management. Vartan’s background displays organization of business events, film festivals, conferences, master classes, exhibitions as brand engaging platforms but also acting as protocol officer during the 20th, jubilee edition of the Sarajevo Film Festival, hosting audience of 3000 attendees daily at the biggest festival’s Open Air location.

When designs events’ content, Vartan strives to craft meaningful participant’s experience, is interested in blueprint mapping but also in using new technologies and wooden made gadgets when organizing team buildings. Since 2017 he actively blogging at his portfolio website www.eventcook.mk , sharing with events management enthusiasts his knowledge and experience.

He currently works for Swiss Import Promotion Programme helping business support organizations gaining benefits from their export promotion activities while participating at the trade fairs, study tours and matchmaking events. [/vc_cta]

Q: What do you love about your job the most?

Staging excitements. The opportunity to search for content that will highlight those special moments people are dreaming of when decide applying events as part of their marketing strategy.

Q: In your opinion, what is live marketing’s best advantage?

Making the experiences tangible – the idea to place a product or service on the market by providing event’s content applicable to all 5 senses – sight, hearing, taste, touch, smell.

Q: Live marketing is a stage. The screenplay for impressing the audience is…?

… content that will take you out of the everyday life routine, immerse you in the journey and bring you back in balance satisfied with what you experienced.

Q: How have the best live marketing events you have attended so far made you feel

Inspired and motivated to respond to my creativity’s call for action.

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Looking at your bucket list, what is the one thing that you really wish to cross off by the end of 2018?

I really like to finish my course in creative writing as I believe will be even more skilled when storytelling next events.

If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

Carl Jung, because he introduced us with the concept of interpreting dreams through archetypes, as such becoming able to see our ways, explain our feelings and becoming aware for our deepest ambitions and fears… and, we are all dreaming.

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Q: Why do you think it is important to have a regional collaboration in event and live marketing?

Because regional approach brings to events’ organization diverse know-how, variety of destinations, landscapes and authentic experiences. What is important is that access to the regional network of professionals leverage common sense for providing equal service quality across all region

Q: What are you expecting from the panel discussion?

I’m expecting shared enthusiasm for staging interesting, enjoyable events that can act as business storytellers and improved networking among events management professionals in the region.

Announcing Patrick Roubroeks, XSAGA

[vc_cta h2=”About Patrick”]Patrick Roubroeks has a curious and creative look to the world around him. He sees and grabs opportunities where someone else wouldn’t see them. He combines and switches effortless between the world of events and the world of marketing communication.

Roubroeks is an advisor in the world of ‘art and culture’ and frequently gives readings titled ‘Inspiration 2.0’. He also writes monthly columns for professional journals like FZ, EventBranche, High Profile and Greater Venues. Since a couple of years Roubroeks is chairman of ‘De Grote Prijs van Nederland’, chairman of the board of the ‘Amsterdam Poëziefestival’ and board member of the ADCN (Art Directors Club Nederland).[/vc_cta]

Q: What do you love about your job the most?

At XSAGA, we are passionate about people and brands. We connect the two and put them in the spotlight. When we develop creative concepts, we like to think outside the traditional boxes of marketing communications and we refuse to be limited by existing boundaries in the field of live communications.

We think beyond any particular media and believe in making a real connection with people and brands. This is how we build the bridge between the commercial message and the soul of the audience.

Q: In your opinion, what is live marketing’s best advantage?

Nothing beats the real stuff. Real contact with real people is king. Who doesn’t remember his first kiss? Do I need to say more?

Q: How have the best live marketing events you have attended so far made you feel

The best events connected me with a message. A message that I took home, shared with friends and keep close to my heart for the time to come.

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Looking at your bucket list, what is the one thing that you really wish to cross off by the end of 2018?

Going to the Bolshoi Ballet in Moscow.

If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

I would love to sit in the car together with James Corden and Paul McCartney on our way to a fast-food restaurant.

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Q: What would you share with our participants if you would have only a one minute lecture?

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery-celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

Jim Jarmusch

Q: What are you bringing to Conventa Crossover?

Ambition and humor about our profession in the field of live communication.

Announcing Michael Cowan, MONT Beer

[vc_cta h2=”About Michael”]Michael Cowan is a global brand consultant and CEO of Brand Distillery. Michael also founded and owns Ireland’s highest brewery in the Wicklow Mountains, and its award-winning Irish mountain beer, MONT™.

After a distinguished career working across three continents on iconic consumer brands such as Guinness, Pepsi, Red Bull, and McDonald’s, Michael left the corporate world behind, to create his own international export beer brand MONT™. Through his consulting work, Michael also helps other start-ups and young businesses create leadership brands, to compete effectively against the big global players.

At Conventa Crossover, he will share how he created MONT™ from a seed idea to now be widely considered as ‘Ireland’s answer to Peroni’, in less than 3 years. [/vc_cta]

[vc_custom_heading text=”How to create a leadership brand from scratch” font_container=”tag:h2|text_align:left|color:%23dea048″ use_theme_fonts=”yes”]

Q: What do you love about your job the most?

“In two words: Ideas and People. I love bringing ideas to life, in a creative way, to bring something tangible, of value, to people. In marketing there’s too much talk of ‘consumers’, but I love seeing how ‘people’ from all walks of life react, engage, and enjoy brands and products I’ve had a hand in delivering to them.”

Q: In your opinion, what is live marketing’s best advantage?

Live marketing creates communities, and communities create tribes, and tribe members are your brand ambassadors when you can’t reach their audience yourself. So live marketing becomes a very efficience & effective marketing tool, if you get it right. Unfortunately, too many brands focus on the technology of the live marketing, rather than one clear, resounding brand message, so it becomes a wasted opportunity to grow your tribe.

Q: Live marketing is a stage. The screenplay for impressing the audience is…?

Every screenplay must have a villain; The Antagonist. Your brand must be the Protagonist. The good guy. The key for brands is to make the audience identify with your mission, through good storytelling, and a clear sense of purpose. Obviously, being entertaining helps keep the audience’s attention. If you get the screenplay right you’ll have the audience wanting to collectively beat up the bad guy for you. Metaphorically, of course!

Q: How have the best live marketing events you have attended so far made you feel

I spoke at DMX Dublin earlier this year, which is Ireland’s biggest live marketing conference, by far. The thing that impressed me was the diversity and buzz around, that led to an amazing amount of content & idea sharing. It felt great to be part of our evolving industry.

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Looking at your bucket list, what is the one thing that you really wish to cross off by the end of 2018?

I would really like my Irish beer brand, MONT™ exported to Central Europe, including Slovenia, in time for the Christmas period!

If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

I would love to have a meal with the late, great Anthony Bourdain. And I’d like him to cook it for us too (I’ll peel the onions). Not only would you get to enjoy the presence and storytelling of this amazing human being, but I’d get to enjoy his great cooking too!

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Q: What would you share with our participants if you would have only a one minute lecture?

I’d have just enough time to explain why they should all read Jack Trout & Al Ries’ “22 Immutable Laws of Marketing” and Dr. Byron Sharp’s “Why Brands Grow”.

Q: What are you bringing to Conventa Crossover?

Hopefully, I’m bringing a fresh, unique perspective on live marketing and how to build a leadership brand, even if you have limited resources. Failing that, I’m also bringing plenty of samples of my award-winning MONT™ super premium Irish lager!

Announcing Gerrit Jessen, Event Design Collective

[vc_cta h2=”About Gerrit”]Gerrit Jessen, CED CMM CMP is a seasoned entrepreneur, mentor, trainer and meetings industry adviser. For 25 years he has successfully lead and motivated teams to achieve personal and organizational success. Until 2016 he was leading the growth of MCI in Germany from 30 to 130 talents. Currently, he serves on the Board of the German Convention Bureau and was a member of the MPI International Board of Directors until 2017. He closely followed the creation of the #EventCanvas and served as a sounding board for the creators Ruud Janssen and Roel Frissen. He is a trained Certified Event Designer, leads workshops and seminars about using the #EventCanvas methodology to change behavior and create more meaningful meetings.[/vc_cta]

Q: What do you love about your job the most?

Interaction with people, creating change by listening, helping people to think strategically and do things differently the next day.

Q: In your opinion, what is live marketing’s best advantage?

Messages stick best if attached to emotions. Nothing conveys emotions better than a live experience. Or would you marry your loved one online?

Q: Live marketing is a stage. The screenplay for impressing the audience is…?

…an experience journey that alleviates pains, amplifies gains resulting in the desired change of behavior designed by the screenplay writer.

Q: How have the best live marketing events you have attended so far made you feel

Go out there and change the world!

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Looking at your bucket list, what is the one thing that you really wish to cross off by the end of 2018?

Do my annual motorbike trip with my best friend in South Africa in December.

If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

Nelson Mandela together with Paul Simon to talk about persistence and believing in what you do is right.

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Q: What are you preparing for the workshop that you will lead at the Conventa Crossover

I will showcase the EventCanvas Methodology, a uniquely powerful approach to systematically deconstruct and then reconstruct the success or failure of an event with a team of invested people. Based on the principles of Visual Thinking and Design Thinking the EventCanvas allows teams to design events that change desired behavior and create results that matter.

Q: What are you expecting from the workshop to give to its participants?

In this very interactive workshop using the EventCanvas, they will learn how to select stakeholders, how to get their value crystal clear and involve them in a constructive way. This strategic event management tool helps event planners develop customer-centric events that focus on creating value for all stakeholders. This approach supports a collaborative working method for more creativity and ROI. On top, the EventCanvas effectively facilitates documenting existing congresses and events on one page and developing new event business models.

Judges’ Secret Recipe To Becoming The Conventa Best Event

CONVENTA BEST EVENT AWARD

In the first phase of event evaluation, all submitted entries will be evaluated by a jury consisting of international experts from the field of event organisation. The jury consists of 12 members who participate and have equal votes in evaluating the submitted entries. Every member of the jury makes their decision individually on the basis of their expert knowledge, reputation and authority.

We’ve asked the 12 judges to give some advice to the applicants and share what they want to see in the competition.

[vc_custom_heading text=”CHRISTIAN MUTSCHLECHNER” font_container=”tag:h2|text_align:left|color:%23828282″ use_theme_fonts=”yes”]

Director of the Vienna Convention Bureau, President of the Austrian Convention Bureau and former ICCA President. Managing a team of 12 people, trying to position Vienna as the leading meetings destination. Interested in any new developments and ideas which could influence the advancement of the Meetings Industry.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Make us curious.

How could an applicant ease the jury’s work?

Clear, short, to the point.

[vc_custom_heading text=”PATRICK DELANEY” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

With his business partner Padraic Gilligan, Patrick Delaney is Managing Partner at SoolNua, a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry. Prior to founding SoolNua, Delaney was Managing Director of Ovation, MCI’s global DMC network.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

APPLY APPLY APPLY. Send in your entry; if you are not in, you can’t win.

How could an applicant ease the jury’s work?

Follow the guidelines and the criteria in the application, that’s what we as judges will do. Answer the questions, how you meet, no, how you exceed the criteria. Tell the story and bring the event to life, remember we, as judges, have not had the benefit of being there.

[vc_custom_heading text=”LUCA FAVETTA” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

Since January 2017 Luca Favetta serves as Regional Business Director EMEA at PCMA (Professional Convention Management Association), the world’s largest network of Business Events Strategists, and is responsible for developing PCMA Brand and Educational Services in the Region. With 25+ years of Corporate events experience, Luca has previously served as Senior Director Global Events and Programs at Hewlett-Packard International as well as Senior Director Global Events EMEA at SAP SA. He seats on the advisory board of Bea (Best Event Award) World and has also served as a faculty member at Master in Tourism Management, IULM University Milan, Italy and at ECM (European Cities Marketing) Summer School.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Be relevant. Clearly show how the event contributed to achieve overall Business Objectives. Show the ROI.

How could an applicant ease the jury’s work?

Stay Focused, tell us a story describing the Event path from Objectives, to Creative Idea – Format – Execution -Measurement. Let the Jury clearly understand the strategy behind and how you achieved your client objectives.

[vc_custom_heading text=”MELINDA REBREK” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

I fell into events accidentally some 18 years ago while switching jobs from TV&Film production to advertising. The agency searched for someone who would look over TV ads and events production that they dreaded from, and I was looking for something new, where I could use my knowledge and upgrade my creativity, away from exhausting film jobs. It was a match made in heaven and the ever so fun rollercoaster ride started (and not yet stopped).

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Apply with events that make a difference. Sometimes less is more. The end effect is that counts.

How could an applicant ease the jury’s work?

I guess being a juror doesn’t comply with having an easy job. So bring it on, we have a job to do ;).

[vc_custom_heading text=”DAVOR BRUKETA” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

Davor Bruketa is the Creative Director at Bruketa&Žinić&Grey – global Grey group ‘s Design and Digital Shopper Hub. With over 450 awards for advertising, design and events, their project The Tunnel was also the most visited Croatian exhibition in 2017 and was pronounced Event of The Year by Media marketing.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Prove why your idea made a difference, what were the reasons behind it and how did it benefit your client. The presentation for the jury is a new „event“, and the jury members are the „guests“.

How could an applicant ease the jury’s work?

Be clear, concise and creative.

[vc_custom_heading text=”JAN JAAP IN DER MAUR” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

Jan-Jaap is owner-moderator at Masters in Moderation. He is a firm believer that a carefully selected moderator-facilitator will make meetings more effective, more fun and definitely more worthwhile. His dream is to raise the standard of meetings worldwide, by providing them with the best moderators. His mission is to upgrade the moderator profession, by training both professional and unexperienced moderators.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Bring us the proof! Don’t just tell us how great everything was, show it to us.

How could an applicant ease the jury’s work?

Send us money.😊 Or even better: make the objectives of the event very clear and show us how you measured the effectiveness.

[vc_custom_heading text=”IVO FRANSCHITZ” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

Ivo J. Franschitz owns a Master degree in International Marketing from the Vienna University of Economics and his early career milestones include Senior Marketing & Management positions in the Tourism and Meeting industry. Currently he holds a Board member position with EMBA (Event Marketing Board Austria) and with LiveCom Alliance, as well as being an active member of ICCA and of 27NAMES. His qualifications include an ISO certification (Certified Event Expert).

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Be authentic and stay focused. Let the event speak for itself. Less is more.

How could an applicant ease the jury’s work?

Choose the right combination of words & imagery, and make sure any visuals are of good quality.

[vc_custom_heading text=”JOSE GARCIA-AGUAROD” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

Founder of the eventoplus Group of event and MICE related publications and events (eventoplus.com, Eventos magazine, IBTM Daily, eventoDays, Premios eventoplus and Fitur Daily…). Entrepreneur, trainer, speaker. Jose has been fully dedicated to the events and MICE industry for the last 18 years, as an organiser, as a final client and as a professional media publisher.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Applying for a Best Event Award is always a challenge. Jury members, we watch dozens of videos and read lots of event descriptions in a very short period of time. Let me give you a couple of tips to organise your ideas:

Be wise and try and describe your event from the attendants perspective, try to connect with us by making us relive what your event was about. We want to be engaged and transported to your event. This is live communication!

On the other hand, do not forget the objective that the client wanted to achieve with the event being described and convince us that it was achieved, leave us no doubts about it, be serious on your demonstration.

Best of success with your application!!

How could an applicant ease the jury’s work?

To make our life easier, make a real storytelling of your application. Tell us about the objective, the challenges, the means you had to organise your event, the event itself and the outcome. Do not leave any of these parts unexplaind as we then lack of substance to judge.

[vc_custom_heading text=”STEFAN KOZAK” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

In 2003, Stefan Kozak founded a company focused on live & event marketing, CREATIVE PRO and consequently he built diversified group of companies, called CREATIVE PRO group, with business present mainly on Slovak and Czech market, Hungary and Poland. Except for managing the group and its organisations he is in charge of business development, strategical acquisition of new business as well as specific ‘live marketing’ projects.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

Try to think about the content/project that you are planning to nominee for CBEA already before the event happens. This will help you to have the best tools for successful project nomination (strong content, clear creative strategy and storyline, channels innovations and production highlights).

How could an applicant ease the jury’s work?

KISS approach. Try to Keep It Smart and Simple and focus on the maximum three of the most important project highlights.

[vc_custom_heading text=”ILKA DZEIK” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

20 years ago, Ilka followed her desire to work on events and live communication, managing international corporate events in the ITC industry. During her 12 years at Symantec as Head of Global Events EMEA she was in charge of the integrated event marketing strategy for Europe. Today, she is a Senior Partner, consultant and trainer of the Event ROI Institute helping event professionals to increase the effectiveness of their events with the Event ROI Methodology.

The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?

What makes an award-winning entry? The intention is to award those events that are not only innovative and creative, but also effective – those that achieve, or even exceed, their long-term communication, marketing and business aims. So don´t forget to always relate all the creative and innovative elements of your event to your stakeholders overarching objectives.

In case you will be selected to go on the shortlist, you will have the opportunity to present live and face-to-face in front of the participants who will be your smartest critics. This might be your biggest challenge and biggest opportunity. So prepare your short 10 min pitch carefully, use videos and pictures rather than long text. Focus on the objectives of your event and share your unique, creative and innovative ideas that were supporting these objectives. Also share your challenges and failures as this makes your story personal. And don´t forget a creative opening spike to raise attentions and finally present in an inspiring and interactive way involving the participants.

How could an applicant ease the jury’s work?

Before you enter an event, read the categories carefully and make sure that your event really matches the category description. During online voting, we will be judging each submission on a number of criteria such as creativity and innovation, communication strategy, sustainability, and event results and effectiveness. So make sure that your entry delivers a SHORT and FOCUSED description for every single criteria (if applicable). Try to relate your description to your overarching objectives so that we always understand your event strategy and why you have chosen the specific instructional design and elements of the programme.

[vc_custom_heading text=”KEVIN JACKSON” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

Kevin Jackson has been voted the most influential person in the UK event industry. He worked with marketing groups such as Interpublic, Grey, Saatchi, Jack Morton and George P Johnson. He is using philosophy of business growth, engagement, participation and action in his new role as Editor in Chief of Live Communication magazine, a bi-monthly publication for the Live industry.

[vc_custom_heading text=”SALVATORE SAGONE” font_container=”tag:h2|text_align:left|color:%23777777″ use_theme_fonts=”yes”]

Salvatore Sagone is co-founder and president of ADC Group, a media holding company. The group includes the communication news agencies ADVexpress and e20express, Nuova Comunicazione and e20 magazines, and the I Quaderni della Comunicazione reading series. In 2006 he launched the Best Event Awards, that are now acknowledged as the main international events award.

An Exclusive Interview With Jan-Jaap In der Maur

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