STORYTELLERS AT CONVENTA CROSSOVER 2020

LIVE AND ONLINE

Learn from the best event planners and marketers in the world

As you might have heard, the 5th Conventa Crossover will be taking place in hybrid form, meaning the storytellers will be joining us both LIVE and ONLINE. Our new online platform will allow you to join the action through a live stream and exclusive prerecorded content. The online portion of the event will be taking place on Thursday, 27 August 2020.

Who will I be able to listen to?

You will be learning from the best event planners and marketers in the world, who will talk about an array of topics from event design, audience engagement and event promotion to online events and the future of our industry. Here's a sneak peek of the storytellers.

Stephanie Dubois

Event Director at SAPPHIRE NOW

ABOUT THE STORYTELLER

Stephanie Dubois is the Program Director for SAPPHIRE NOW, SAP’s flagship event and a reference in the event industry. SAPPHIRE NOW is a multi-layered, cross industry, cross LoB event, and a 3-day celebration of business and technology. It annually welcomes more than 22,000 attendees and guests from over 100 countries. Stephanie Dubois took over the management of the event in September 2018. Founded in 1972, SAP is a German company known as a market leader in end-to-end enterprise application software.

ABOUT THE LECTURE

Thursday, 27 August 2020

9:15 - 10:00

FORMAT: Fire Talk (Keynote)

Janez Kopač Lebar

Event manager at MPG Slovenia

ABOUT THE STORYTELLER

Janez Kopač Lebar is an experienced project and event manager at MPG Slovenia marketing agency. He specialises in creating unique conference experiences. For the last 7 years, he has been the project leader of Microsoft NT conference – the biggest IT & business conference in Slovenia. One of his latest successful challenges was creating a virtual version of NT Conference – NT Remote.

ABOUT THE LECTURE

Thursday, 27 August 2020

10:00 - 10:45

FORMAT: Panel discussion 1

Crossover Let's talk Future: ONLINE VS LIVE

Five provoking speakers from leading international event and marketing agencies talking about the future of our industry. Will the future be virtual or will we go back to meeting in person? Are live events really a thing of the past? Find out in this exciting panel discussion.

Juraj Holub

Chief Meeting Designer at Slido

ABOUT THE STORYTELLER

Juraj Holub is the Chief Meeting Designer at audience interaction platform Slido, which has helped to make over 800.000 events and meetings more interactive. Over the years, Juraj has worked with some of the industry-leading conferences such as Web Summit or SXSW and has helped many Fortune 500 companies make their meetings more effective. For his work, Juraj received a number of awards in Vancouver (PCMA 20 in their 20s), New York (BizBash Top 500 People in Events) and Bratislava (The National Marketer of the Year).

ABOUT THE LECTURE

Thursday, 27 August 2020

10:00 - 10:45

FORMAT: Panel discussion 1

Crossover Let's talk Future: ONLINE VS LIVE

Five provoking speakers from leading international event and marketing agencies talking about the future of our industry. Will the future be virtual or will we go back to meeting in person? Are live events really a thing of the past? Find out in this exciting panel discussion.

Ivo J. Franschitz

Owner & Managing Director ­of ENITED

ABOUT THE STORYTELLER

Ivo is the owner & Managing Director of ENITED Business Events GmbH. Since 1999, he has been involved with a number of national and international educational institutions and sharing his experience and knowledge through a variety of speaking engagements. Currently, he holds a Board member position with EMBA (Event Marketing Board Austria) and with LiveCom Alliance, as well as being an active member of ICCA and 27NAMES.

ABOUT THE LECTURE

Thursday, 27 August 2020

10:00 - 10:45 - PANEL

15:45 - 16:30 - KEYNOTE

FORMAT: Panel discussion 1 & Fire Talk (Keynote)

Ivo will be taking part in the Crossover Let's talk Future: ONLINE VS LIVE panel discussion. He will also be holding a keynote lecture on the same day.

Pedja Marković

Television & Event Director at M2Communication

ABOUT THE STORYTELLER

Pedja is a television and event director specialized in large format entertainment programmes. He has directed and produced shows like The Biggest Loser Slovenia, Zvezde Plešejo, Serbia's most popular feature series Istine i laži and other famous reality TV shows, award ceremonies and game shows. Previous projects include Phillip Morris Red Racing, Operacija Trijumf, X Factor Adria, Prvi glas Srbije, Tvoje lice zvuči poznato, Effie Awards, Nova Zvezda Slovenije, RTL Zvijezde, Exit, Qomrah Awards Dubai, etc.​

ABOUT THE LECTURE

Thursday, 27 August 2020

10:00 - 10:45 - PANEL

FORMAT: Panel discussion 1

Crossover Let's talk Future: ONLINE VS LIVE

Five provoking speakers from leading international event and marketing agencies talking about the future of our industry. Will the future be virtual or will we go back to meeting in person? Are live events really a thing of the past? Find out in this exciting panel discussion.

Barbara Neuhofer

Head of Experience Design at Salzburg University of Applied Sciences

ABOUT THE STORYTELLER

Dr. Barbara Neuhofer is a Professor and Head of Experience Design at the Salzburg University of Applied Sciences, Austria. She is the co-founder of the Experience Design Summit, a transformative experience event. As an educator, speaker and experience designer, Barbara researches, writes, and speaks about experience design as a philosophy, mindset and toolset to guide human experiences and transformations across the physical and digital realms. Barbara is widely published and has shared her work at over 60 conferences and industry events.

ABOUT THE LECTURE

Thursday, 27 August 2020

11:15 - 11:55

FORMAT: CONTENT JOURNEY LEGENDS

The future of experience design for the events industry

Jens Oliver Mayer

Managing Director of Jack Morton Worldwide

ABOUT THE STORYTELLER

Jens Mayer has built his career helping brands build strong relationships with the people that matter most to them, through live and digital marketing. He leads our offices for the German-speaking market, working with clients including BMW, Škoda, Samsung, Novartis, SABIC and HERE. With more than 25 years of experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world.

ABOUT THE LECTURE

Thursday, 27 August 2020

14:05- 15:00

FORMAT: Fire Talk (Keynote)

How tech, UX and data will drive creativity

Zsófia Dobos

Co-founder and managing partner of Bo Live

ABOUT THE STORYTELLER

Zsófia is an experienced creative event professional working in the industry for over 20 years. She is the co-owner and managing partner of Bo Live Branding Agency since 2006. She still strongly believes in the power of live events.  Therefore she kept her company busy with some projects supporting different communities together with their corporate partners during these challenging times.

ABOUT THE LECTURE

Thursday, 27 August 2020

14:05 - 15:00

FORMAT: Fire Talk (Keynote)

Matthias Schultze

Managing Director of the German Convention Bureau

ABOUT THE STORYTELLER

Matthias is passionate about driving change and innovation, focusing on future proofing meetings and events as vital platforms for knowledge exchange. With a degree in business administration, he started out in hotel and congress management at Hilton International in Germany and has now almost 20 years of management experience. In 2010, he took up his current role as managing director of the GCB German Convention Bureau.

ABOUT THE LECTURE

Thursday, 27 August 2020

15:45 - 16:30

FORMAT: Fire Talk (Keynote)

What’s next in the constantly changing business events industry?

The business events industry has been transforming for many years. However, the COVID-19 pandemic even accelerated this development. Based on recent study results, this session explains the impact of the COVID-19 pandemic on the business events industry and shows scenarios for market development in Germany and Europe.

Romana Vlašič

Head of Convention Bureau and International Markets Development, Dubrovnik Tourist Board

ABOUT THE STORYTELLER

Romana Vlašić is a Head of Convention Bureau and International Markets Development at the Dubrovnik Tourist Board. During 30 years of successful career in tourism, she gained experience in all tourism business segments: from working in a hotel and agency to organization of incoming and outgoing trips and being director of Dubrovnik Tourist Board. She is a lecturer of Marketing in Tourism at the University of Dubrovnik and is active as a speaker at different conferences.

ABOUT THE LECTURE

Thursday, 27 August 2020

16:30 - 17:00

FORMAT: Panel discussion 2

Crossover Let's talk Future: THE RESTART OF DESTINATION MARKETING

Five engaging panelists will be talking about drastic changes on the global meetings market caused by the COVID-19 pandemic. How can destinations adapt their marketing? How to prepare communication that raises a destination’s reputation during and after a crisis?

Teodora Jilkova

Managing Partner of Veritas Real Solutions

ABOUT THE STORYTELLER

Teodora's passion for events started in early 2002, when she was exhibiting at international property shows, selling Bulgarian off-plan projects to the international audience. Starting from UK and Ireland, she kept exploring and adding new destinations to test the grounds. Her journey started in the real estate market, going through tourism and adding the finishing touch with being involved in the MICE industry. She is a Founding member of Consulting Cluster Veritas and the Managing Partner of Veritas Real Solutions.

ABOUT THE LECTURE

Thursday, 27 August 2020

16:30 - 17:00

FORMAT: Panel discussion 2

Crossover Let's talk Future: THE RESTART OF DESTINATION MARKETING

Five engaging panelists will be talking about drastic changes on the global meetings market caused by the COVID-19 pandemic. How can destinations adapt their marketing? How to prepare communication that raises a destination’s reputation during and after a crisis?

Miha Kovačič

Director of the Slovenian Convention Bureau

ABOUT THE STORYTELLER

Miha Kovačič has over 20 years of working experience in the travel industry. Tourism is part of his family, he started his career with Kompas Tour Operator, but soon got infected by the meetings industry. Miha continued with Kompas DMC and later joined Grand Hotel Union, the largest convention hotel in Ljubljana. His current position is the CEO of the Slovenian Convention Bureau. Miha Kovačič is also the organiser and co-founder of Conventa Trade Show.

ABOUT THE LECTURE

Thursday, 27 August 2020

16:30 - 17:00

FORMAT: Panel discussion 2

Crossover Let's talk Future: THE RESTART OF DESTINATION MARKETING

Five engaging panelists will be talking about drastic changes on the global meetings market caused by the COVID-19 pandemic. How can destinations adapt their marketing? How to prepare communication that raises a destination’s reputation during and after a crisis?

Gernot Marx

Head of Salzburg Convention Bureau

ABOUT THE STORYTELLER

Gernot Marx is Managing Director at the Salzburg Convention Bureau and serves as vice president of the Austrian National Convention Bureau. Before he started in destination marketing 12 years ago, Gernot worked for the a leading luxury and life style hospitality chain in different positions in events, sales and marketing. Besides marketing, he has a strong focus on psychology, coaching and leadership, currently finishing an Executive Masters degree in Training and Human Development.

ABOUT THE LECTURE

Thursday, 27 August 2020

16:30 - 17:00

FORMAT: Panel discussion 2

Crossover Let's talk Future: THE RESTART OF DESTINATION MARKETING

Five engaging panelists will be talking about drastic changes on the global meetings market caused by the COVID-19 pandemic. How can destinations adapt their marketing? How to prepare communication that raises a destination’s reputation during and after a crisis?

Martina Merslavič

CEO of Sistem 2

ABOUT THE STORYTELLER

Martina Merslavič believes everyone has the ability and the responsibility to raise the communication standards. She helps organizations and individuals speak outside of their comfort zone and go to next level when it comes to conveying their messages concisely, effectively and with confidence. Martina loves to share her 360-degree know-how of communications with her clients. As the founder of her own communication consultancy Martina got to know the communication industry from sales and entrepreneurial perspective.

ABOUT THE LECTURE

Friday, 28 August 2020

10:00 - 13:00

FORMAT: WORKSHOP

Winning the attention of your audience

At this interactive and fun workshop participants will learn simple techniques that will help them win the attention of their audiences and build authentic connections - making their content stick.

Jaka Gornik

CEO of FM Agency

ABOUT THE STORYTELLER

An event agency and a ticketing company felt the need to refocus. Together they created a Slovenian based solution for online events. Their new product is Confiva, an online event environment and streaming platform.

Imagine a real-life event only in digital form. Over their platform a guest can register, and watch live or pre-recorded content. People can chat in chatrooms, network, and visit sponsor content.

ABOUT THE LECTURE

Friday, 28 August 2020

10:00 - 13:00

FORMAT: WORKSHOP

ONLINE EXPERIENCE DESIGN

In the workshop you will find out where in the process of event organization this platform fits in, and how to use it for your event. Together with the presenter, you will walk through the platform and create an imaginary event.

In bed with the storytellers

Get to know the speakers