To bring the right people and find a perfect location which is easy to reach from different countries.

Guest profile: A relevant personality in digital marketing (e-retail / premium) /associated with a business/example of what he did as online business) and communication for the market.

A modern event at a perfect location, with high-tech tools (robots, mind ball, VR glass etc)

Digital”activation (during coffee break, lunch) entertaining, easy and meaningful.

Organisation was done by Hungarian, Romanian and Slovenian agency’s – common work- guest arrived from 8 countries (HU, RO, SLO, SER, CR, BiH, BG, GR, MC)

Date:
2 days (1 night) in February 2018
Format:
Day 1: Arrival & Checkin
17:00 – 19:00 – Activity – linked with mobile/digital activity. 2 – hours, out of the box activity/team building activity
19:00 – 20:00 Free time
20:00 Dinner
Day 2:
9:00 – 12:30 Training (with 30 mn break)
12:30 – 14:00: Lunch at the hotel
14:00 – 16:00 – training & close of the event.

70 participants attended the training, 90 % of the guest was very satisfied with the event content, location, execution.

Croatia, as the host of the European Handball Championship in 2018, EHF EURO 2018, had an obligation to organize an official event during 2017 – the final draw of the EHF EURO 2018, which would determine the national teams’ schedule for the European Handball Championship.

The host of the competition, including the final draw, was the Croatian Handball Federation (CHF). The event had to be organized according to very strict and clearly defined rules set by European Handball Federation (EHF), which had to ensure the transparency of the draw. One of the main requests was that the event is suitable for direct television broadcasting.

Goals:

• Organize a transparent final draw, according to the strict EHF rules
• Promotion of Croatia and host cities (Zagreb, Varaždin, Poreč and Split) as sport and tourist destinations
• Increase ticket sales for all matches
• Organize a spectacular, program-rich event that will present CHF and Croatia as a reliable organizer of a major European sport event
• Organize direct television broadcasting
• Organize press center for journalists from over 16 European countries
• Along with the official part of the event, organize a gala dinner for 200 VIP guests and organize an entertainment program for all other guests and citizens in front of Concert hall Vatroslav Lisinski on the same day

Each separate component of the event had to be a success:

• Official draw
• TV broadcast
• VIP guest reception
• Media access and outreach
• Entertainment for the general public
• Start of ticket sales campaign
• Coordination with the authorities
• Sponsorhips – management of sponsor rights and their presence at the event

Key creative challenge was creation of attractive and high-tech dance performance that was performed at the same stage with the large draw table. Dimensions for the table were determined by the EHF, so the creative preparations needed to evolve with a dance around the obstacle on the stage.

We created and produced an unique dance-video performance, specifically for this event. Dance movements were aligned with the video animations on three big screens, creating a spectacular interactive performance. Performance of Dance Center Tala was led by dance choreographer Larisa Lipovac. The crucial creative achievement, however, was balancing all the requirements for a succesful TV broadcast that also worked as an impressive event for the people in the venue. Combination of sports event (draw), musical performances, 3D mapping and dance-video performance.

The event consisted of three main elements:

• Official part – final draw
• The 60-minute final draw program that took place in Main Hall, adapted for direct TV broadcasting.

Gala dinner for VIP guests*
VIP guests were handball representatives, EHF representatives and senior officials, CHF representatives and senior officials, representatives of host cities, representatives of the Government and the Ministry of Science and Education, representatives of the sponsors.

Open-air program for citizens
The program started at 14:00 with a mini handball tournament located immediately in front of the concert hall. Host cities and sponsors also presented their products, services and venues. Cravat regiment in historic uniforms, including cavalry, greeted guests at the entrance. Water fountains were coloured with a 3D mapping, highlighting the 4 host cities.

Preparation process lasted for six months. Final draw event was carried out successfully, respecting all strict technical and procedural requirements set by EHF. We prepared a unique, custom-made, entertainment program.

Thanks to good preparation and communication with media, all interviews with players and other sport officials were conducted after the draw.

Direct broadcasting was successfully transmitted. The sale of tickets increased immediately after the results of the draw.

CHF and EHF were able to continue with the strong communication on their online channels in order to draw fans from all over the Europe to visit Croatian during the Championship.

Event fulfilled all the requirements and goals, determined by the organizer:

– Successful live TV broadcast of the draw
– Execution of dance, music and 3D mapping creative parts of program
– Full concert hall
– Crowded open air public event
– EHF officially complimented on excellent organization: …” I would like to take the chance to thank you and your team for an excellent EHF EURO 2018 – Final Tournament Draw. You and your team organized an outstanding event which was not only a great draw event, but also a great promotion for handball. Such an event is only possible with great professionalism and an excellent cooperation between all parties involved. We really enjoyed working with you and your team, and we would like to thank you for all your efforts!!! ” EUROPEAN HANDBALL FEDERATION Hannes Müller EURO Events Event Manage

Agency was not in charge of communication efforts. Croatian Handball Federation did all the communication to media and via social media channels.

The festivals motto is to celebrate life and little moments that come with it. Valamar Riviera hotel group has turned its vision “to provide each guest with memories for a lifetime” into a reality by becoming the initiator, partner and main sponsor of Poreč Open Air Festival. The festival program consists of 4 festival categories; The Street Music program has been greeting guests with music at many different corners throughout the city. Street Performances offer a range of events so that everyone may find something to enjoy. Circus in the City turns the entire city into a giant open-air circus. The streets are teeming with jugglers, stilt walkers, acrobats and fire-eaters. As a part of the Princess Ball program, you can enter into a fairy-tale world of animated characters. As part of the Cinema and Theatre program, all cinemagoers can enjoy the Open Air Cinema program offering films in a range of genres every day. Sundays are reserved for the interactive edutainment program Istra InSpirit – a performance for the whole family that presents Istria in a different way, from myths and legends to gastronomy. The Special Events category started with the Opening concert, with Vatra & Pavel, and continued week after week, where Poreč was entertained by tribute bands of famous rock legends such as: Queen, RHCP, U2, Coldplay and Bon Jovi. The closing of the festival is marked with gastro event, Tunalicious Street Food Festival. It was accompanied by Offshore World Challenge.

The key challenge was to create programmes that will be interesting and attractive enough for citizens of Poreč town, but also tourists, targeting all ages and different interests. The aim was to target families with children, young couples, older couples by offering different entertainment programmes throght the city. Having a rich program every day of the week during eight weeks was a challenge as well, despite the fact the rotation of festival visitors was big, due to average stay of 7 days in the destination. Also, for the programes taking place on Sveti Nikola Island, due to high demand, we had to include online reservations at some point and it had to be communicated clearly enough so everyone would be aware of it in time. For the festival locations, the organizational part was to find new and interesting locations that could take in new programes and offer more to the festival.

Poreč Open Air is a unique festival in Croatia that lasts all summer long. It is special for the creative synergy of different artists taking part in the festival program, as well as in mixing different genres in one complete and successful story. Creativity is a part of our everyday work, when creating the festival program, all the festival production elements and different give aways. There is a different main topic every year when presenting the Princess Ball event – and it is visible inside the show, throughout the promo material and various entertainment corners.

Poreč Open Air is a unique festival in Croatia that lasts all summer long. Its uniqueness is manifested in the creative blend of different programs and content intended for each age group. An essential component of the festival is certainly education, which is most pronounced in the program of Istra Inspirit. Every year we try to refresh the program and introduce some innovations to bring the festival to a new level and to provide guests with an even better experience of staying at the destination and the visitors who have seen each program offer some new elements. Innovation are seen also in the promotional materials we are producing for the festival so each year we bring something new to the table – i.e. include more festival elements and „live“ objects in the standard expected branding frame. For the program innovations, we work closely with the local community in creating the festival program and bringing new talented artists on stage. Hereby we mean musical talents as well as culinary ones.

For the festival executional part, we work hand in hand with the City of Poreč, who is providing a strong support by offering various city locations for our programs, lending us the big summer stage where Special event programs are taking part. After a full year of project preparations, we work on field execution every day of the summer. For this part, we have a logistics partner, Promo Logistika, a company in charge of production of all our events. Iti s a good collaboration where also Valamar Riviera, as our client is giving us a helping hand on all the matters in town of Poreč.

Results in numbers for 2017 are: 60.000+ visitors, 59 festival days, 119 events, 13.000+ fans on Facebook, 16 locations, 130 performers, 135 music hours.

After receiving the prestigious award of the Istrian County Tourist Board, the Golden Goat (Capra d’Oro) in 2016 festivals category, 2017. was once again a very successful year – being in the top 3 finalists for the “Tourist Event of the Year” on Tourism Days in Lošinj.

All festival communication tools have been chosen with a purpose to inform a wide range of people of the festival and help in getting a feedback on the festival success. Daily online communication is basically used for service information (location, date, program announcement), while on radio and info mail all interested visitors have shown their interest. Communication goals set have been fullfilled completely which is seen on the big number of visitors at all our events, number of overnight stays in the hotels/campsites, nice coverage on social media: web and fb page, positive feedback of festival visitors and local community and the number of media involved in the festival PR plan. In its second festival year edition, Poreč Open Air festival has had a great success in over 3 months of everyday program – with a coverage of 22 articles in print media, 139 articles on web and 56 social media publications, as well as 8 radio announcements, 266 radio spots, 71 billboard positions and 6 citylight locations. TV has had a good coverage on the festival as well, with 15 publications. All PR has been positive, with the highest share of national media (81%) and good coverage of relevant regional media. Total media coverage net value on the 2017 festival edition has been 792.584,45 EUR.