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Judit Polgár vs The World

Event Description and Key Objectives

The goal: the promotion of chess and the Hungarian pavilion of the EXPO 2020 exhibition in an unprecedented form, reaching hundreds of thousands of chess lovers or chess enthusiasts without spending millions on traditional media appearances. To organize an interactive, hybrid event that celebrates the sport of chess and activates enough participants for Judit Polgar’s world record attempt. In a show-style simultaneous event Judit Polgár played against influencers and their communities from all over the world, with an additional “world board” where anyone could compete against the chess grandmaster. With the help of 10 international influencers, we reached macro and micro communities that are difficult to activate through traditional marketing tools. The all-day live stream was broadcast from our studio in Budapest and the Hungarian Pavilion in Dubai. Anyone could join and have an impact on the outcome of the game with their vote through our uniquely developed gamification platform.

Key challenges

Chess, Judit, robots, world record – that was our client’s vision. This was a special case seeing that we did not want to sell or promote a product or service of a brand, but Hungary itself. The responsibility was an honorable task: to represent our country at the World Expo, including any related activity – but with limited resources for communication. We needed to present an amazingly creative idea. Our invention was a new format in the world of chess: an unprecedented, worldwide chess simul, where anybody from anywhere could play against one grandmaster, Judit Polgár. We gathered the chess community with the help of the most popular international influencers, added a robotic solution, connected many locations and unified them into one worldwide broadcast. With this concept we could transcend geographical boundaries, allowing global participation.

Basic information about the event

Name of the organiser

Universum 8

Location

Budapest & Dubai

Event duration

20/03/2022

Client

EXPO 2020 HUNGARY

Event results

Creativity

Judit Polgár vs The World was a unique, hybrid community experience that united chess fans around the world in an epic game, merged the online and the offline world, so anybody could participate. The live show was nearly 8 hours long, the unique and interactive elements ensured that viewers watched and participated for longer periods. For this, we built 2 studios, handled the streaming from two different locations, including 10 international influencers who joined the stream in various times. In the first part of the show, chess grandmaster Judit Polgár played a simul with 10 well-known influencers from all over the world. In parallel, a joint game, a record attempt was happening. Anyone could join by voting for the next move on a virtual chessboard on the Vote Chess website, which was tracked by a digital smart chessboard in Dubai. The record attempt was a special challenge, that educated, entertained and drew attention to the Hungarian Pavilion and Hungary.

Innovation

Connecting Minds with the First Global Interactive Community Chess Simul – this was our goal, and for a brand new event we had to invent brand new elements that included software development, system integration, broadcasting, social media management, talent management, video production, live editing, streaming. It was a complex end-to-end in-house project without involving outsourcing. For the World Board we developed a unique gamification platform, therefore all participating players could cast their votes for the next move against Judit. After summarizing the votes our system physically made the winning move on the remotely controllable chessboard, to which Judit was able to react immediately on the spot. Thanks to the system, those joining online from many parts of the world were brought as close as possible to the chess grandmaster. Due to preliminary data collection, we were able to play different data visualizations about the players and movements during the show as well.

Execution

Due to the special location, we set up 2 studios: 1. The entire program control, live stream editing and central streaming were done from Budapest, with 2 international star anchors and nearly 30 of our colleagues who worked on the production. During the show 10 influencers and the Dubai studio joined the live broadcast simultaneously and we also played pre-recorded video material, live stats and replays. 2. Our studio in Dubai was the converted dome of the Hungarian Pavilion, where we built a stage that hosted Judit and the 11 interactive chessboards during the show. Here 10 of our colleagues managed the stream connection with Budapest, organized communication, supervised the technical equipment and chessboards. Prior to the live show, we conducted several tours and technical trials in Dubai. For involving the audience we introduced the World Board which let anybody to join the live game through our uniquely developed gamification platform.

Measurable results

Defining KPIs was a challenging task, as no one had done anything like this before, we didn’t have a benchmark, we didn’t know how many people might be interested in this kind of worldwide online movement. We set an average audience of 10,000, which we successfully achieved, thanks to the quality of an international TV show. The show was not only broadcast on one main channel, but each involved influencer streamed their own game on their own platform. In terms of the number of chess players, we wanted to make 1,000 people play, but in order to ensure security, we provided a server background capable of handling 10,000 users. Finally, the world table featured 1,636 unique registered players from 77 countries. To our knowledge, no one has ever attempted such a record attempt, in which a chess grandmaster plays against more than a thousand minds simultaneously in an online gamified setting during a hybrid event. FIDE recognized the result of the campaign and event as a world record.

Communication

INTERACTIVE/ONLINE – Gamification For involving the audience, we implemented the idea of a World Board, on which anyone could join the game. Through our uniquely developed gamification platform, all players could vote for the next move, our system physically made the winning move on the remotely controllable chessboard, and Judit could react immediately. Taking advantage of the streaming platforms of Twitch, YouTube and Facebook, we received continuous feedback about the show, and we were able to immediately incorporate the best ideas and questions. We also drew prizes among the viewers, to motivate and engage them. SOCIAL MEDIA – Channels, influencers When selecting influencers, it was important to ensure that we could reach the widest possible audience, both geographically and demographically, and that we could communicate with a diversity of content. We developed the entire communication relying on their social media channels, making it as social and organic as possible.

Sustainable practices

The hybrid implementation of the event allowed us to reduce the carbon footprint. Only Judit and the most necessary colleagues serving the studio of the Hungarian Pavilion travelled to Dubai, where we employed local staff. Our main base was the studio in Budapest, where 30 colleagues worked. The 10 chess influencers from all over the world joined the broadcast online, from their own homes, as did the approximately 1,000,000 viewers/players who attended the event. With the gifts we also tried to minimize unnecessary waste. At expos usually disposable plastic gifts are handed out, which only provide joy for a short time and then typically end up in the trash. Instead of these we focused on gifts that helped participants to enrich their experiences primarily through virtual content, digital gifts and premium quality goodies, which have lasting value and have little or no harmful impact on our environment.

Experience Opening Stora Enso

Event Description and Key Objectives

Stora Enso is the world’s leading provider of renewable solutions in packaging, bio-based materials, wood construction and paper. In the Czech Republic, the company has opened a line to produce CLT panels. Event objectives: 1. To present Stora Enso as an innovative company whose mission is to create sustainable products that will have a positive impact on the region and the employer brand. 2. To inspire and motivate city officials, businessmen and representatives of the largest companies in the region for future cooperation, leading to changes in legislation that allow the construction of residential buildings from CLT panels, like Scandinavian countries. 3. Achieve extensive media coverage. 4. Clearly demonstrate the society’s sustainable approach.

Key challenges

Challenge: Logistics and planning of Stora Enso’s opening event while showcasing its sustainable benefits to the market. Solution: This live event was fully sustainable, highlighting Stora Enso’s mission. Every aspect of the event was carefully controlled to align with the mission of sustainability and minimize the carbon footprint. The opening experience spanned two days: Day 1: Focused on VIP guests, media, city officials, representatives from the region, Ministry of Trade and Industry, businesspeople, representatives from the largest companies in the region, and B2B partners. Day 2: Dedicated to Stora Enso employees from across the country. During the “Let’s Build” Experience Opening, visitors had the opportunity to experience the benefits of Stora Enso’s products and understand the company’s mission and focus on a green future and sustainability. This new approach, along with the product benefits and event execution, garnered extensive media and social media coverage, reaching beyond the construction industry.

Basic information about the event

Name of the organiser

STORA ENSO

Location

Prague, Czech Republic

Event duration

07/10/22-08/10/22

Client

Stora Enso WP HV s.r.o.

Event results

Creativity

Creativity was employed in every detail of the sustainability approach: Invitation: Guests received electronic invitations with all the necessary information, including location, map, and dress code. They used an online form to sign up for time slots for tours of the production hall. Event Venue: The Stora Enso Hall was transformed into an experiential venue with multiple zones, including a catering zone, three chill-out zones, a stage, and hall tours. Chill-out zone: Decorated with natural materials, wooden furniture, and rustic decorations. Catering: Prepared using local ingredients to minimize waste, using local and organic ingredients. Glassware was provided to guests, and recyclable utensils were used by the staff. Leftover food was utilized and prepared for Stora Enso staff. Decoration: Consisted of live trees in pots made from CLT line paper, and the stage cover that was made of CLT boards. Bistro tables, navigation signs, and the changing room for vests and protective helmets during tours were made from waste material from CLT boards. Guest Gift: Each guest received a small coniferous tree as a gift, which they could plant in their garden or woodland to contribute to a better environment for future generations. Employees from other Stora Enso production halls in the Czech Republic were transported to the event by buses. Remaining guests were offered transportation from Prague Airport, Prague Centre, and Brno Centre. Cars were used only in exceptional situations, as most guests chose alternative transportation options. Orientation boards, stage covers, and materials used for the event were retained for future events.

Innovation

The event allowed guests to experience firsthand the benefits of Stora Enso’s offerings and understand the company’s positive impact on the market. Many companies were inspired by Stora Enso’s mission and products, fostering potential collaborations. The event highlighted sustainability as an integral aspect of all Stora Enso’s activities. Stora Enso management expressed gratitude to our agency for organizing a sustainable event.

Execution

The event was executed with meticulous project management, excellent staff coordination, client and partner relations, and efficient logistics. Despite limited budget constraints, a fully sustainable event aligned with Stora Enso’s mission was achieved. Activities, suppliers, and outputs were carefully selected to minimize the carbon footprint. Stora Enso employees played a crucial role, acting as guides during more than 65 separate tours. The event received positive feedback from the client, meeting their expectations.

Measurable results

The final carbon footprint was significantly lower compared to similar-sized events. Specific CO2 consumption figures were as follows: Transport: 1,800 kg CO2 Catering: 5,000 kg CO2 Production: 3,200 kg CO2 Total: 1,771 kg CO2 Per person: 19.5 kg CO2

Communication

The event was part of a broader communication and marketing strategy for Stora Enso. The innovative approach and intense experience of the event captured the attention of the media and influencers, resulting in significant media reach. Daily newspapers reached 68,640, weekly newspapers received 18,120, and monthly magazines had 3,000 hits. Online portals reached 673,572, radio reached 57,600, social networks reached 116,027, and the press conference stream reached 292,506. The total reach was an exceptional 980,000.

Sustainable practices

The sustainability approach has been meticulously incorporated into every aspect of the event. Invitation – Guests received electronic invitations containing all the necessary information for participants (location, map, dress code). They also utilized an online form to sign up for specific time slots for tours of the production hall. Event: The Stora Enso Hall was transformed into an immersive venue, featuring various zones such as a catering area, three chill-out zones, a stage, and guided tours of the hall. Chill-out zone: The chill-out area was adorned with natural materials, wooden furniture, and rustic decorations. Catering: The catering was thoughtfully prepared using exclusively local ingredients, aiming to minimize waste and utilizing local, organic components. Glassware was provided for guests, while the staff used utensils made from recyclable materials. Any surplus food was repurposed and prepared for the subsequent Stora Enso staff shift. Decoration: The decorations included live trees in pots sourced from the CLT production line, as well as paper-based elements. The stage cover was crafted from CLT boards. Bistro tables, signage, and the changing room for vests and protective helmets during the tours were all constructed using recycled CLT board material. As a gift, guests were offered small coniferous trees, which they could take home and plant in their gardens or woodlands, contributing to a better environment for future generations.

Winners of Conventa Best Event Award 2023 announced at Ljubljana Castle

The best events in 2023 were announced at this year’s gala award ceremony of the Conventa Best Event Award 2023 at Ljubljana Castle. The Grand Prix award was presented to the Hungarian agency Universim 8 for their game-changing project Judit Polgár vs The World. A distinguished 20-member international expert jury, led by Jury President Ivo, J. Franschitz, selected the finalists and handpicked the winning projects.

This year’s winners were selected from 37 projects, competing in four main categories. In addition, five special awards were awarded – the audience award, best in creativity, best CSR project, best agency award and the coveted Grand Prix award. The best B2C event award went to Judit Polgár vs The World, a project that also won the best in creativity award and took home the prized Grand Prix award. Taking the crown in the B2E category was the innovative project Wishday from the Lithuanian agency Rekurai.

The Audience Award was presented to the Slovenian Tourist Board’s Texas Feels Slovenia project, while Creative Pro Group’s regeneration project Odpadnesh won the Best Crossover Event award. Experience Opening Stora Enso was selected as the best B2B event. In the category of best CSR project, the European Girls’ Mathematical Olympiad EGMO 2023 took the top spot. Creative Pro Group was selected as the best event agency.

The winners in 2023

The winners in each category are:

GRAND PRIX WINNER 2023
Winner 2023: Judit Polgár vs The World, Universum 8 Zrt, Hungary

BEST B2B EVENT 2023
– 3rd: Promotion of Łódź city during Routes Europe 2023, Acora Sp. z o.o., Poland
– 2nd: Wärtsilä’s W25 hybrid launch, Wolttigroup, Finland
– 1st:  Experience Opening Stora Enso, Creative Pro Group, Czech Republic

BEST B2C EVENT 2023
– 3rd: Odpadnesh, Creative Pro Group, Slovakia
– 2nd: Online Brainiacs – the largest online quiz in the World, Taktik, Slovenia
– 1st: Judit Polgár vs The World, Universum 8, Hungary

BEST B2E EVENT 2023
– 3rd: What Did the Princess Say, Rekurai, Lithuania
– 2nd: IBM Destination Apollo, Creative Pro Group, Slovakia
– 1st: Wishday, Rekurai, Lithuania

BEST CROSSOVER EVENT 2023
– 3rd: Bynet Expo, Eldan Production, Israel
– 2nd: Texas Feels Slovenia 2023, Slovenian Tourist Board
– 1st: Odpadnesh, Creative Pro Group, Slovakia

AUDIENCE AWARD 2023
– 3rd: IBM Destination Apollo, Creative Pro Group, Slovakia
– 2nd: Wishday, Rekurai, Lithuania
– 1st: Texas Feels Slovenia 2023, Slovenian Tourist Board

SPECIAL AWARDS – BEST CREATIVITY
Judit Polgár vs The World, Universum 8, Hungary

SPECIAL AWARDS – BEST CSR PROJECT
European Girls’ Mathematical Olympiad EGMO 2023, St. Bernardin, Sava Hotels & Resorts, Slovenia

SPECIAL AWARDS – BEST AGENCY
Creative Pro Group, Slovakia


Join us at Conventa Crossover 2024- save the date 9-10 September 2024.

Read the full press release here.

The best events between Helsinki and Istanbul and Venice and Baku are…

37 projects selected as finalists of the Conventa Best Event Award competition

Between 28 and 29 August 2023, Ljubljana will host the eighth Conventa Crossover festival. The event is considered the premier and only regional event of professional event organisers and creative minds. A central part of the event is the finale of the Conventa Best Event Award competition. A distinguished 20-member international jury selected the finalists and winners. The best projects will be presented live on Monday, 28 August. The jury evaluation will take place in person in Cankarjev dom’s Club CD. A record-breaking 37 events from 14 countries will compete for the coveted awards in four main categories: B2B, B2C, B2E and Crossover. In addition, projects will compete for six special jury awards (best event agency, best event in corporate social responsibility, best online event, best hybrid event, best sustainable event and most creative event).

The expert jury selected the finalists based on strict evaluation criteria. The three-stage evaluation takes place according to a unique 80/20 model (the expert jury contributes 80% of the votes, while the audience at Conventa Crossover contributes 20%). The organisers emphasised that they are the only competition that evaluates works this way. They introduced the evaluation to the jury and the audience a decade ago and received positive responses. This approach ensures the highest level of objectivity of the competition.

Gorazd Čad, the project founder, emphasised: “The best event award competition is a compass heralding the direction of the meetings industry. It shows which projects are game-changers and why. In addition, it showcases the most creative, original and relevant events. Furthermore, best event award competitions help event organisers compare themselves to the competition, uncovering which event agencies can host the most demanding projects.”

The finalists of the Conventa Best Event Award 2023 are (in alphabetical order):

B2B category:

  1. Promotion of Łódź city during Routes Europe 2023, Acora Sp. z o.o.
  2. Appetite for Arendalsuka 2022, Appetite for Production
  3. Experience Opening Stora Enso, Creative Pro
  4. Adria Security Summit powered by Intersec, Global Security Ltd
  5. Digital Labin conference, Lloyds digital
  6. Hisense East European Partners Conference, Paideia d.o.o.
  7. BUD Shape of Success Annual Awards Gala, Progressive BEX Kft.
  8. What Did the Princess Say, Rekurai LT
  9. Wishday, Rekurai LT
  10. Audi Hungaria Tool Shop Expansion, Special Event Budapest Kft.
  11. European Girls’ Mathematical Olympiad EGMO 2023, St. Bernardin, Sava Hotels & Resorts
  12. Wärtsilä’s W25 hybrid launch, Wolttigroup

B2C category:

  1. Air Max Celebration Day Slovenija, bold AM Agencija d.o.o.
  2. Inspired by you, Croatia Airlines
  3. 41st Annual Meeting of the European Society of Paediatric Infectious Diseases (ESPID), Kenes Group
  4. MVM Zenergia 2022, Lounge Event Kft.
  5. MVM Future Talks 2022, Lounge Event Kft.
  6. The Play of Fire and Lights – St. Stephens’s Day Closing Ceremony, Lounge Event Kft.
  7. Wine Vision by Open Balkan, M2Communications d.o.o.
  8. CUPRA Be the Impulse, McCann d.o.o.
  9. Slovakia National Day @ EXPO 2020 DUBAI, Mertel s.r.o.
  10. MetalDays Festival, One Happy Turtle d.o.o.
  11. Poli marathon, Perutnina Ptuj
  12. 12th Castle Days, Public Institution: Ljubljanski grad
  13. Opening Ceremony of the FIS Nordic World Ski Championships Planica 2023, Ski Association of Slovenia
  14. Online Brainiacs – the largest online quiz in the World, Taktik d.o.o.
  15. Judit Polgár vs The World, Universum 8 Zrt
  16. The Velvet Dinner among the vineyards, Zavod za turizem Maribor

B2E category:

  1. Boyden World Conference 2023, AIM Group International
  2. IBM Destination Apollo, Creative Pro a.s.
  3. Triada – The lifetime cruise, Polka Travel

CROSSOVER category:

  1. Prague Summit 2022, AV MEDIA EVENTS, a.s.
  2. Odpadnesh, Creative Pro (KE) s.r.o.
  3. Bynet Expo 2023, Eldan Productions
  4. Out of the black, GAS Communication
  5. Photo exhibition “Life”, Makarska Tourist Board
  6. Texas Feels Slovenia 2023, Slovenian Tourist Board & SPIRIT Slovenia

Subcategories – multiple entries

  1. Appetite for Arendalsuka 2022, Appetite for Production
  2. Odpadnesh, Creative Pro (KE) s.r.o
  3. MetalDays Festival, One Happy Turtle d.o.o.
  4. Triada – The lifetime cruise, Polka Travel

The jury evaluation will take place in person on Monday, 28 August 2023, from 10.00 to 17.00. The winners will be announced on Tuesday, 29 August 2023, during a gala award ceremony at Ljubljana Castle.

Check out the full programme here.

Ali si predstavljate življenje brez dogodkov?

Kaj se bo dogajalo na Conventi Crossover?

29 vrhunskih govorcev bo na dogodku razpravljalo, kako dogodke spremeniti iz dolgočasnih do poglobljenih doživetij. Med njimi bo tudi 9 legend Crossoverja. To so zvezde evropske industrije srečanj, ki stojijo za organizacijo najbolj zahtevnih dogodkov in festivalov v Evropi.

Organizatorji so tri ključne teme dogodka zasnovali krožno in kot nadgradnjo lanskoletnih vsebinskih izhodišč. Govorci bodo obravnavali naslednje teme:

• KREATIVNOST vodi do INOVACIJ (CREATIVITY leads to INNOVATION).

• INOVACIJE so potrebne za REGENERATIVNI RAZVOJ  (INNOVATION is necessary for REGENERATION).

• Za REGENERATIVNI RAZVOJ je potreben DIALOG (REGENERATION needs DIALOGUE).

Organizatorji so navedli tudi nekaj drugih razlogov za udeležbo na dogodku.

1. FINALE TEKMOVANJA ZA NAJBOLJŠE DOGODKE

Na dogodku bodo izbrali najboljše dogodke Nove Evrope. Prvake bo izbirala eminentna 19-članska mednarodna žirija.  Predstavitvam najboljših projektov med Helsinki in Istanbulom in med Benetkami in Bakujem bo namenjen cel dan v ponedeljek, 28. avgusta. To je odlična priložnost za spoznavanje primerov dobrih praks. Za finale se letos poteguje 42 prijavljenih dogodkov.

2. F*!#UPS

Mr. Murphy vas pri organizaciji dogodkov čaka za vsakim vogalom, pravijo organizatorji. Zato so na Crossover povabili organizatorje dogodkov, ki so se lekcij naučili na lastni koži. Na Crossover prihajajo zvezdniki Boris Kovaček, oče Weekend Media Festivala; Ivan Petrovič, soustanovitelj legendarnega festivala Exit, Kathrin Schmidt, direktorica izjemnega graškega festivala, Fifteen Seconds in Dragan Perendija, mož iz ozadja odmevnega festivala Sporto.

3. LJUBLJANA TALKS

Sproščen pogovorni format Ljubljana Talks bo na dogodku potekal v živo na temo prihodnosti festivalov. Na pogovoru bodo sodelovali vodilni regijski organizatorji festivalov. Pogovor bosta vodila moderatorja Jan Oršič in Gorazd Čad, ki bosta razgalila organizatorje festivalov.

4. DOŽIVLJAJSKI DAN

V nedeljo, 27. avgusta 2023 bodo udeleženci odkrivali skrite in navdihujoče zgodbe iz Ljubljane in okolice. Program je pripravljen v sodelovanju s Turizmom Ljubljana. Organizatorji obljubljajo sproščeno druženje in spoznavanje manj znanih zgodb, ki so zaznamovale zgodovine Ljubljane in okolice.

5. LABORATORIJ PRIHODNOSTI

V laboratoriju prihodnosti (Future Lab) bodo organizatorji pripravili odprt prostor, ki ga bodo soustvarjali udeleženci in legende Crossoverja. Dogodek bo povezovala umetnost na zelo inovativen in ustvarjalen način. Skupaj bodo poiskali odgovore na vprašanja o prihodnosti aktivacije udeležencev, vsebinskega marketinga, znamčenja, doživljajske arhitekture ter prihodnosti dogodkov v živo, preko spleta, hibridno in virtualno.

6. SREČANJE Z UMETNIKI

»Meet the artists« je še ena od letošnjih novosti. Brez umetnikov bi bili dogodki sila dolgočasni, zato bodo organizatorji predstavili nekaj izbranih izvajalcev, s katerimi bodo udeleženci lahko poklepetali v času kosila. Med njimi bo tudi imitator, pevec in moderator, Klemen Slakonja.

7. SVEČANA RAZGLASITEV NAJBOLJŠIH DOGODKOV

Letošnja podelitev priznanj bo potekala kot samostojna gala prireditev. Po zeleni preprogi se bodo sprehodili najboljši organizatorji dogodkov in prejeli zaslužena priznanja. Podelitev bo potekala na Ljubljanskem gradu v torek, 29.08.2023 ob 20.00 uri.

8. V ŽARIŠČU – REGENERATIVNI MODELI

Med mnogimi znanimi obrazi industrije srečanj bo letos tudi predavatelj Dan Podjed, antropolog, ki je domači javnosti poznan kot kritičen opazovalec družbe in vloge posameznika v njej. Skupaj s Katarino Polajnar Horvat iz ZRC SAZU bosta govorila o nevidnem življenju odpadkov. Kako iz opdadkov narediti uporabne predmete pa bo predstavil Stefan Hric iz agencije Creative Pro Group, soustanovitelj podjetja Odpadnesh.

9. ZGODBE O USPEHU – BALTSKI TIGRI

Organizatorji so na dogodek povabili najuspešnejše agencije iz Skandinavije in baltskih držav. Poimenovali so jih baltski tigri. Primere dobrih praks bo predstavilo pet izjemnih in večkrat nagrajenih agencij. Iz Norveške prihaja Markus van der Hakonsen, Apetite Production, iz Finske

Juho Hiidenmaa, Management Events Studio, iz Estonije Lehari Kaustel, Miltton Events,  iz Litve Aurimas Kamantauskas, Rekurai in iz Švedske Janne Bjorge iz agencije Ystra. Zgodbo bo zaokrožila Mary Kirilova, ki vodi baltski event klub in vsako leto organizira odmeven festival Amber Prize.

10. ZGODBE O USPEHU – SREDNJEVROPSKI LEVI

Kakšno je stanje kreativnosti industrije srečanj v naši regiji, boste spoznali na konkretenih primerih in skozi razmišljanje vodilnih regijskih agencij. Iz Avstrije prihaja Ivo Franschitz, Enited, iz Češke Norbert Pycha, Event Arena, iz Hrvaške Manuela Šola, Komunikacijski laboratorij, iz Srbije Miro Antić, M2Communications in iz Madžarske Janos Fazakas, Visual Europe. V interaktivnem formatu bo predstavljeno stanje regijske industrije srečanj.

11. TRAJNOSTNA ORGANIZACIJA DOGODKA

Crossover bo po besedah organizatorjev izpeljan v skladu z načeli trajnostne organizacije dogodkov Conventa 7R. Organizatorji uvajajo celo vrsto majhnih in velikih ukrepov, ki prispevajo k ohranjanju našega okolja. Svoja priporočila so zbrali v obsežnem priročniku, ki si ga lahko brezplačno naložite na naslednji povezavi: https://conventa.si/zeleni-prirocnik/

12. MODERATOR

Dogodek bo moderiral Juraj Holub, član legendarnega kolektiva moderatorjev Masters in Moderation. To je garancija, da bo dogodek potekal interaktivno in da bo izpolnjena obljuba organizatorjev „Nič več dolgočasnih dogodkov«.

13. GARANCIJA KAKOVOSTI

Vsi si želimo, da je čas in denar vložen v srečanja, porabljen pametno in koristno. Merjenje rezultatov dogodkov je prav zaradi tega ključno. Da mislimo resno, pa dokazujemo s politiko kakovosti “Če z dogodkom ne boste zadovoljni, vam vrnemo kotizacijo.”

Convento Crossover organizirata agencija Toleranca marketing in poslovna borza Conventa v sodelovanju s Turizmom Ljubljana, Slovensko turistično organizacijo in Kongresnim uradom Slovenije.

The competition for the best events in 2023 commences

The annual Conventa Best Event Award competition will return at the end of August

“The hunt for unicorns is now open,” announced Gorazd Čad, Managing Director of Toleranca Marketing and the founder of Conventa Crossover. Unicorns refer to the best regional events showcasing boundless creativity and the relentless passion of event organisers. In the meetings industry, unicorns are events that exceed communication goals and are responsible to the environment, attendees and society.

The best regional events, unicorns, will thus go head-to-head at the end of August at the Conventa Best Event Award competition to win the coveted awards. The most creative event organisers have been convening at the competition in Ljubljana since 2015.

The official presentation of projects will take place at CD Club on Monday, 28 August 2023, as part of the Conventa Crossover festival. As always, the projects will be evaluated by an esteemed international jury, including directors of established event and live communication agencies. Joining the 16-member jury for the first time is Anja Rebek from Fabulatorij agency. Other long-standing jury members include industry experts such as Jens Mayer from the German agency Jack Morton, Boris Kovaček from the Croatian agency Pepermint, Marteen Schram from the German LiveCom Alliance and Davor Bruketa from the Croatian agency Bruketa&Žinić&Grey. This year, the jury president is Ivo J. Franschitz from ENITED agency. The winners will be announced at the gala award ceremony on Tuesday, 29 August 2023, at Ljubljana Castle.

“STORIES MATTER MOST”

“When we first introduced the concept of the competition in 2015, there was still no regional platform showcasing projects of creative, bold and resourceful event organisers from countries of so-called New Europe. We created the competition to show everyone we can compete at the highest level. The recipients of our awards who later won accolades at other esteemed international competitions proved that. Conventa Best Event Award is a stepping stone – a test lab where we see the quality of events. Most importantly, it is an environment of infinite inspiration. We do not want our competition to be measured by the scenography or technical equipment costs. Projects created for the leading global organisations participate in our competition every year, and so do projects with lower budgets. What truly matters is the story,” stressed Gorazd Čad.

You can register your agency’s most unforgettable events in the competition by 14 July 2023.

The events must have taken place or will take place between 1 January 2022 and 14 July 2023. This year, the organisers offer a discount price for agencies that will enter more than three projects.

You can register your events here: https://www.crossover.si/best-event-award/.

Who took the Conventa Best Event Award home in 2022?

WINNERS OF CBEA22

Conventa Best Event Award 2022, the annual competition that awards the best events in the region of New Europe came to a successful close. The competition’s grand finale took place on 26 August 2022 at the Conventa Crossover conference in the garden of the Grand Hotel Union Eurostars, where the winners were announced. From 28 projects that made it into the final round of voting, 4 winners were selected; the best B2B, B2C, B21, and CROSSOVER events. Furthermore, 5 special awards were given out at the award ceremony.

The absolute winner was Brand Arena Nordic Group, whose event, OneTonne Island, won awards in the B2B category, Best in Sustainability, the Grand Prix Award and was, unsurprisingly, named the Best Event Agency.

The best B2C award went to Velo-City 2022, which took place in Ljubljana and fostered the development of sustainable mobility. In the B2I category, Planet Budapest won the coveted award, while the award for creativity was presented to the Cupra Hero project. The Audience Award and Crossover Event Award was presented to the trailblazing Polish event Open Eyes Summit.

3-phase evaluation process

In the first phase of evaluation, the jury carried out a pre-selection of the registered projects and chose 43 events that made it into the semi-final. In the second phase, all members of the jury panel evaluated each project according to the following criteria: creativity, relevance, innovation, execution, event results, event communication, sustainable policies, legacy, and overall final impression. Based on the evaluated criteria, 28 projects exceeded the threshold and moved into the finals. In the third phase, attendees were able to support their favourite event agency by joining the live voting session and contributing 20% to the final score.

conventa-best-event-award-2022
Photo Credit: Marko Delbello Ocepek

CONVENTA BEST EVENT AWARDS 2022 RANKINGS

BEST B2B EVENT 2022

3rd SIW on Boutique Tour
2nd Sweden in solidarity with Ukraine
1st OneTonneIsland

BEST B2C EVENT 2022

3rd Help Yemen
2nd Maybelline New York Stories
1st Velo-city 2022

BEST B2I EVENT 2022

3rd The Day of Our Energy
2nd Ipsen Re-Connect Community Day
1st Planet Budapest

BEST CROSSOVER EVENT 2022

3rd Future Tense 2022
2nd CUPRA Hero – Interactive product launch
1st Open Eyes Economy Summit 2021

SPECIAL AWARDS

BEST EVENT AGENCY

Winner: Brand Arena Nordic Group AB
Awarded to the agency whose events have totaled the highest overall jury score.

BEST IN CREATIVITY

Winner: CUPRA Hero – Interactive product launch
Award assigned to the event with the highest score for creativity by the jury.

BEST IN SUSTAINABILITY

Winner: OneTonneIsland
Award assigned to the event with the highest score for sustainability by the jury.

AUDIENCE AWARD 2022

Winner: Open Eyes Economy Summit 2021
Award assigned to the event with the highest score from the audience

GRAND PRIX

Winner: OneTonneIsland
Award assigned to the event with the highest overall score from the jury.

Find out more about the winning projects:

cbea_finalists

OneTonneIsland

To launch a new app for measuring carbon footprint, and to increase the number of users, Bang Agency created OneTonneIsland – a PR activation where the entire island of Grinda in the Stockholm archipelago was made climate-smart.

cbea

Velo-city 2022

Velo-city is the annual flagship event of the European Cyclists’ Federation. The event plays a valuable part in promoting cycling as a sustainable and healthy means of transport for all.

cbea_awards

Planet Budapest

Planet Budapest 2021 Sustainability Expo and World Summit is an event dedicated to sustainable development. Its aim is to raise awareness of negative trends through experience.

cbea_crossover

Open Eyes Economy Summit 2021

The Open Eyes Economy Summit is an event held annually in Cracow, Poland, since 2016. It is a top opportunity to get to know the most important contemporary social and economic thought.

cbea_crossover

CUPRA Hero – Interactive product launch

The launching of the new car CUPRA Formentor was primarily supposed to take place live during 2021. Due to the numerous challenges brought by the previous year, they had to come up with a different way.

conventa-best-event-award-2022
Photo Credit: Marko Delbello Ocepek

Conventa Crossover thus marked the end of Conventa Week. Both Conventa and Conventa Crossover facilitated the growth of the regional meetings industry and, not least, promoted the trade show business in Slovenia.

The dates for next year’s events have already been announced. Conventa 2023 will take place in winter, from 1 to 2 February 2023, while Conventa Crossover will take place from 28 to 29 August 2023.

Innovative professionals and curious minds meet at Crossover 2022

The festival of events returned for the 7th edition

Conventa Crossover, the central meeting point for the creative marketing industry of New Europe, has returned to Ljubljana. A slew of expert speakers delved into the core topics: sustainability, innovation, and dialogue. Crossover Legends and Meet Busters discussed the industry’s sustainable aspirations and greenwashing, while Ljubljana Talks panelists elaborated on the pros and cons of the metaverse.

The day started with a short introduction from the renowned moderator Jan Jaap in Der Mauer. Known for his immaculate and interactive moderating strategy, he inspired attendees to keep an open mind and stay innovative.

Engaging sessions facilitating industry development

This year, the attendees convened at the garden of the Grand Hotel Union, where they could listen to an insightful presentation by Bo Kruger, who explained how an idea develops into a solution. He introduced sustainable events as a mystery and worked on equipping the attendees with a mystery-solving toolbox, comprising a high-pitch concept, experimenting and psychological safety.

Bo Kruger

Milena S. Nikolova was the second keynote speaker who explained how implementing the process of elimination in the meetings industry could help lower the carbon footprint and promote a greener tomorrow for future generations.

Milena S Nikolova

Jordan Waid played with the imagination of attendees and invited them to come up with a solution for Conventa Crossover’s future event in 2032. From a metaverse event on the Moon to a festival without borders, the attendees came up with innovative ideas for the future of Conventa Crossover.

Jordan Waid

Claus Raasted bolstered the attendees to implement human technology in meetings that matter. Joining online, Claus nonetheless managed to create a unique atmosphere, inviting attendees to cooperate with one another.

The keynote speakers were joined by Meet Busters, masters in marketing and seasoned event organisers who shared their takes in short and dynamic 10-minute discussions. The lineup featured Jakob Sterlich (Climate Partner), Gaja Brecelj (Umanotera), Maja Bosanac (Eventful), Manuela Šola (Komunikacijski laboratorij), Mark Toonen (Wice), Tanja Polegubić (Saltwaternomads), Meta Pavlin (Prvi Prvi), Yulia Katynska (Lviv Convention Bureau) and Dejan Bogdanov (Vekol DMC).

Jakob Sterlich
Maja Bosanac
Manuela Šola
Mark Toonen
Meta Pavlin Avdič
Dejan Bogdanov

Ljubljana Talks

Conventa Crossover hosted a special edition of Ljubljana Talks that featured Aragorn Meulendijks, Mladen Ljubišič and Jens Oliver Mayer. Hosted by Gorazd Čad and Jan Oršič, the discussions focused on the future of the metaverse changing the digital landscape. The speakers all agreed technology is a tool we must build experiences around.

Now already in its 16th edition, this episode of Ljubljana Talks stirred a heated debate among attendees. In the end, the panellists agreed that even in the metaverse, some companies are greenwashing. Nonetheless, the future seems bright, with the metaverse opening new worlds for the industry.

The Conventa Best Event Award

Conventa Week culminated with the award ceremony for the Conventa Best Event Award. The absolute winner was Brand Arena Nordic Group, whose event, OneTonneIsland, won awards in the B2B category, Best in Sustainability, the Grand Prix Award and was, unsurprisingly, named the Best Event Agency.

The best B2C award went to Velo-City 2022, which took place in Ljubljana and fostered the development of sustainable mobility. In the B2I category, Planet Budapest won the coveted award, while the award for creativity was presented to the Cupra Hero project. The Audience Award was presented to the trailblazing Polish event Open Eyes Economy Summit.

Conventa Crossover thus marked the end of Conventa Week. Both Conventa and Conventa Crossover facilitated the growth of the regional meetings industry and, not least, promoted the trade show business in Slovenia. The dates for next year’s events have already been announced.

Conventa 2023 will take place in winter, from 1 to 2 February 2023, while Conventa Crossover will take place from 28 to 29 August 2023.

Back to human (nature)

FRIDAY, August 26, 2022

CENTRE STAGE: UNPLUGGED SUSTAINABILITY
Fire Talk by Milena S. NIKOLOVA, Behavior SMART

Amidst the moving sands of many uncertainties, our societies are in a rush to find the radical innovations, artificial intelligence solutions and infrastructure transformations that will solve the sustainability crisis. And while radical leaps will be needed, could it be that we are missing answers that lie somewhere much closer?

Could we find shortcuts to sustainable living by taking a careful look at human nature as we know it?

Who is Milena?

Milena’s passion is in using knowledge about human behaviour to power solutions that improve market success and sustainability performance in the travel and leisure sector. With her work she supports enterprises and destination authorities in achieving goals by understanding and applying smart changes to the choices and behaviours of their target audiences.   

The Metaverse; Salvation or Deluge?

FRIDAY, August 26, 2022

CENTRE STAGE: METAVERSE UNPLUGGED
Fire Talk by Aragorn Meulendijks, YOM

As the first hype-cycle around web3.0 and the metaverse slows down, now is the time to look beyond marketing slogans and polarizing headlines.  

What is this ‘metaverse’ what does it represent? what drives it? What technologies does it encompass, and is it really any different from previous tech bubbles or doomsday prophecies? 

Technological progress has sped up over the last three decades beyond what anyone in the last century would have thought possible.  

XR and A.I. have emerged from their respective winters. Blockchain is changing the game. Some people even talk of a global revolution, the end banking and the great reset. 

Will it come this far?
What does this all mean for our society? our economy? our industries and our very lives? 

Join Aragorn, aka Master of the Metaverse in an interesting and thought-provoking keynote talk.

Who is Aragorn?

The first 2 decades of Aragorn’s career were spent in tech sales for Oracle, Indeed and LinkedIn to name a few. He’s been a public speaking coach, training top executives and sales people from around the globe. At one time he was known as the Social Selling Doctor, guiding companies and sales teams into a modern way of selling through social media. Today he’s the CMO and Metavangelist at YOM, working to help anyone interested, to understand this new move to the Metaverse, what it means for industries and society.

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