CENTRE STAGE: UNPLUGGED INNOVATION Fire Talk by Jordan Waid, Jordan Waid Ltd.
Designed for the attention economy, to give you more time: you will dive into The PRECOG REPORT – a set of ten stories curated and shared in each volume. It enables, identifies and unlocks patterns for new strategic thinking, innovation, trend tracking, scenario design, future forecasting and purposeful impact.
Accelerating the future
In a time of content and information overload, PRECOG does the dirty work and separates the signal from the noise. Pattern Recognition (PRECOG) is how we train our minds and keep pace with the speed of innovation and agency of change. Pattern Recognition and PRECOG enables a new platform of discovery, creativity and innovation as well as a new skillset to find and identify real solutions.
By joining Jordan’s session, you will learn how to:
connect your business with the current influences in our world
connect your business with client and human needs – creating opportunity
connect your business with the future trajectory of your vision
Who is Jordan?
Jordan Waid is a Strategic and Creative Business Consultant, Workshop Facilitator, Idea Architect, Storytelling Designer, as well as an Academy Award winning filmmaker. An advocate for design thinking his passions focus on: futurity, design, innovation, trends, narratives, education, gamification, pattern recognition, brand experience and social impact.
CENTRE STAGE: UNPLUGGED SUSTAINABILITY Fire Talk by Bo Krüger, Moving Minds
A fast transition to sustainable meetings and events is a challenge of previously unseen complexity and uncertainty. How to solve this tremendous challenge is a mystery – we have never done it before and right now, we have no idea how to do it. Solving mysteries requires us to replace the old toolbox with a completely new one. If we keep using traditional tools like analysis, forecasting and planning, there is no way we will succeed.
In this talk, you will learn which tools to use and why mysteries are almost impossible to solve.
Who is Bo?
Bo Krüger is on a misson to make meetings change the world. He helps meeting planners and facilitators apply the latest knowledge and research from psychology and social science into their meetings. He works as a speaker, facilitator, author and meeting designer. His knowledge is deep, but his approach is very practical and easy to understand.
CPAC Hungary will be the first occasion that this major American political franchise arrives on the Continent. The American Conservative Union has for some time been looking for ways to bring CPAC to Europe, and over recent years, the conviction grew that Hungary, as one of the engines of Conservative resistance to the woke revolution, was the natural place for it. The Center for Fundamental Rights has always stood on the ground of common sense and true Western values. A leading Hungarian Conservative legal and political research institute, the Center considers its mission to defend our shared core principles: our Judeo-Christian heritage, Western way of life, and the traditional Family.
We live in a pivotal age. The question CPAC Hungary will pose is if we can protect our Western civilization, our true Western values, and face down the onslaught of the Left. The guiding theme of the conference will be the triune principle of God, Nation and the Family. We firmly believe that this is what connects all conservatives around the world. The Right has come to the realization that our most basic values have come under sustained and coordinated attack from the global Left. High profile Conservative politicians will attend CPAC Hungary, including US senators and congressmen, as well as prominent thinkers and opinion leaders from all over the world. Prime Minister Viktor Orbán of Hungary, a true champion of the Right, will deliver the keynote address.
Key challenges
Due to the Ukrainian-Russian war situation, the event had to be postponed.
Creativity
It had to be reorganized to a smaller location in a short time, where the stage had to fit and a suitable number of participants.
Innovation
You got the brand name from the United States, but this year it was organized in Europe for the first time. The international event had to be combined with Hungary’s special features.
Execution
The event was a great success all over the world.
Measurable results
Each year, CPAC brings together and energizes over 18,000 people – from college-aged to retired – who represent leading conservative organizations, educational institutions, elected officials, thought leaders, media personalities, influencers and grassroots activists who fight for conservatism in America and abroad.
Communication
It was streamed all over the world, appeared in several foreign newspapers.
Date: 5-12 September 2021 Location: Multilocation in Budapest, Hungary Organiser: Lounge Group – Visual Europe Group Client: International Eucharistic Congress
EVENT CATEGORY: CATEGORY B2C EVENT SUB-CATEGORY: Best Association Conference, Congress EVENT FORMAT: LIVE
Event description and key objectives
The worldwide series of celebrations of the Roman Catholic Church to deepen the knowledge and veneration of the Eucharist. Highlights of the liturgical events included the opening mass in Heroes’ Square in Budapest, the Saturday evening mass in Kossuth Square, followed by a candlelight procession and light show, as well as the closing mass with Pope Francis.
Key challenges
The event was held in 23 locations in Budapest, Hungary. Including HUNGEXPO (the largest convention and expo center in CEE region) and a gigantic stage at Heroes Square. Because of the special nature of the event we implemented several unique installations and solutions.
Innovation
Because of the special nature of the event we implemented several unique installations and solutions.”The hymn “”Sing of Victory”” was the anthem of the 34th International Eucharistic Congress, also held in Budapest in 1938. As the competition for the anthem of the 2020 event was unsuccessful, it was decided to have this earlier anthem rerecorded to meet contemporary requirements. Three young Hungarian singers sang the new version together with the choir and orchestra of the Hungarian State Opera House.
This hymn was also the musical base for the closing performance of the candlelight procession on the last day, performed on the large stage in Heroes’ Square after the final blessing.
Execution
More than 1200 children received the Sacrament of First Communion during the opening Mass of the International Eucharistic Congress.
The event was organised by 2,500 volunteers, including 600 scouts. The whole event was attended by 3100 choir members.
More than 100,000 people attended the Congress in-person and millions of people in 160 countries followed the events via broadcasts. The closing Mass was broadcast on television or computer screens in 160 countries.
Date: 28 – 29 August 2021 Location: MH 59. Dezső Szentgyörgyi Air Base, Kecskemét Hungary Organiser: Lounge Group – Visual Europe Group Client: Ministry of National Defense
EVENT CATEGORY: CATEGORY B2C EVENT SUB-CATEGORY: Best Festival EVENT FORMAT: LIVE
Event description and key objectives
Impressive programs both in the air and on land proved that today’s Hungarian Armed Forces are already a modern, capable force, which not only has the most modern military equipment, but also excellently trained soldiers who handle them with great care, professionalism and patriotism.
Key challenges
At the prominent military event, thirty-five different types of aircraft from fifteen countries took to the air, but in the program of the International Aviation Day and Military Technology Exhibition, the land troops also marched in large numbers.
Twice a day, a melee demonstration was performed, during which the visitors could see a demonstration of self-defense and breaking techniques.
From the location of World of Tanks in Budapest, a continuous online broadcast of the gameplay was realized. At the location in Kecskemét, Antenna Hungária provided 2 live check-ins, with simultaneous broadcast and expert commentary on 12 LED screens.
Innovation
On the flight day in Kecskemét, during the dynamic demonstration of the skills of the soldiers of Tata’s 25th György Klapka Rifle Brigade, those interested could see the Leopard 2A4 and T-72 tanks, as well as the BTR-80 and 80/A armored personnel carriers of the MH 5th István Bocskai Rifle Brigade.
The leaders of the Command of the Hungarian Defense Forces – dr. Led by Lt. Gen. Romulusz Ruszin-Szendi, commander, they jumped with a parachute on Saturday, August 28, in front of the audience of the International Aviation Day and Military Technology Exhibition.
Execution
A total of 68 aircraft from 15 nations participated. A total of 470 (foreign and Hungarian) professionals operated the flight techniques. The almost continuous, non-stop show programs were broadcast from the location by Zoltán Szujó, supplemented with exciting background and technical information.
All types of fixed-wing and rotary-wing aircraft of the Hungarian Armed Forces took part in the decorated flight following the opening of the International Aviation Day and Military Technology Exhibition. The passing of helicopters and airplanes was enhanced by the jumps of paratroopers. After that, the Hungarian dynamic program of the flight day continued with the demonstration of the capabilities of the air force. The JAS-39 Gripens of the Puma Squadron demonstrated how to intercept and force an airspace violation machine, which in this case was simulated by a Falcon F-7X, to land.
Measurable results
Demonstrations of the military’s air and land assets provided a real experience for young and old alike.
A total of 120,000 visitors over 2 days.
An all-army capability demonstration with the deployment of 17 vehicles and 6 aircraft with simulated bomb-dropping, raiding, ground and air deployment.
The MVM Group is a key player in the Hungarian energy system. In order to popularize its ever-expanding portfolio among the public, it launched the “This is MVM” campaign, the forerunner of which was a national roadshow where visitors could test their knowledge through a playful application.
Key challenges
In addition to media communication, the means of introducing the MVM Group’s constantly expanding portfolio to the public was personal contact.
The settlements took place in the most visited points of Hungary’s 19 county seats
During the development of the concept, the main aspect was to attract and not scare away those interested.
Instead of filling out the standard questionnaires, visitors to the expatriation could test their skills and knowledge of MVM’s activities in 4 tablet games.
Innovation
Application:
There were two ways to participate in the game:
· With registration, in which players can compete for local gifts and the grand prize
· Without registration, when the only gift is the gaming experience
Points were collected in each game, which can be redeemed by the visitors for 3 different gifts depending on the total score.
Those who played all four games were entered into the draw at the end of the day, where we raffled off a valuable electric bicycle at each location.
Execution
When defining the gifts, it was important that they be related to energy and energy.
I: category: wireless charger, power bank
II. category: spinning pen, light bulb mood lighting
III. category: Whirlwind or whirlwind pencil
Grand prize: electric bicycle
Measurable results
The purpose of the Roadshow is to introduce the MVM Group and its extremely diversified activities, as it covers everything related to energy.
The tool for this is the attention-grabbing appearance, easily noticeable, easily identifiable with the MVM logo, sophisticated design, modern, youthful and designer.
It was important that it could be installed and dismantled easily and in a shorter time.
Another tool was the uniquely developed game application, local giveaways and a valuable jackpot.
The goal was to educate the population by hiding them in the game, thereby getting a complete picture of the company group.
The kind and polite behavior of our trained and prepared hostesses had an inviting effect even on those visitors who were unsure whether to visit the resort.
An important aspect during the implementation was that we could only think about outdoor installation. The MVM paid a lot of attention to epidemiological measures. Although there was no mandatory mask wearing in the country during the event, we gave everyone in the container a free mask, thus motivating the visitors to wear it, paying attention to each other’s health
The main difficulty was the weight of the installation and the truck transporting it, since there were weight restrictions in place at several locations. It was a challenge to find an easily accessible, central location, which was solved everywhere thanks to the cooperation of the city administration.
Communication
Advance communication: The roadshow stations were announced on the MVM website, social media platforms, local online platforms and county newspapers.
Follow-up communication: After the event days, we shared pictures of the daily winners on Facebook (with their prior consent), thereby encouraging the public to visit the next station.
The use of sustainable practices
We recorded the number of visitors at each location.
The main objective was to reach 100 people per location, which was determined by taking into account the time spent playing the game.
The expansion can be said to be extremely successful, in several places we reached the number of 150-180 visitors per day.
The success of media communication is reflected in the fact that the majority of visitors came to the roadshow after seeing an advertisement.
Date: 18 June – 3 July 2022 Location: Budapest, Szeged, Sopron, Debrecen Organiser: Lounge Group – Visual Europe Group Client: Hungarian Swimming Association and National Sport Agency
EVENT CATEGORY: CATEGORY B2C EVENT SUB-CATEGORY: Best Sports Event EVENT FORMAT: LIVE
Event description and key objectives
This world championship was set to feature five FINA aquatics disciplines: swimming, diving, water polo, artistic swimming and open water swimming.
There were 129 days between the announcement and the first day of the event. No one has ever organized an event of this magnitude in such a short period of time. In addition to the sports professional negotiations, the task was to prepare the hospitality, travel, transfer, security, ticketing management, sports presentations, congress and bureau meetings and media plan of the the event.
The 19th FINA World Championships will be remembered for the records and extraordinary results. More than 2600 athletes, nearly 500 medals awarded and many unforgettable moments.
Key challenges
Hungarian sports diplomacy was also at its best at the FINA World Championships. The FINA Bureau announced the members of its new FINA Technical Committees which are responsible for analysing how continued improvements can be made to aquatic sports. There has not been so many Hungarians appointed to the bodies responsible for the direct management of the sports before: five out of six committees have Hungarian members – only the Technical High Diving Committee does not include any – and three-time Olympic champion Tamás Molnár will have more influence than ever on the water polo events as the chairperson of the sport’s committee.
The key challenge was the short time frame and the many nations with many athletes, coaches and contributors.
Creativity
Competitors took the motto of the event seriously
“Make history” – that was the motto of the world championships, and the athletes certainly grew up to it. The event saw three world records, four world championship records and two European records beaten in the Duna Arena, while another one of the latter record was equalled. We’re sure that the smooth arrangement helped the process as well.
Innovation
The execution of the opening and closing ceremonies, despite the fact that they were made on a very tight budget, were spectacular and memorable. It was an innovation that a live band led the athletes during the announcement of the results.
Measurable results
Sold-out events and media coverage worldwide.
Communication
Representatives of the press came to Hungary from nearly 60 countries, and without exception gave positive news about the event. In the follow-up communication, the smooth running of the event was emphasized in addition to the sports results.
Date: 14 November 2021 – 24 November 2021 Location: Visual Europe Group Studio, Budapest Organiser: Lounge Group – Visual Europe Group Client: One million associations for Hungarian e-sports
With the 2021 Online edition of the V4 Future Sports Festival, our aim was to deepen the socio-cultural relations of the Visegrad Four by ensuring the continuity of the competition in the special epidemic situation, to strengthen the common identity of the V4 among the video game audience, and also to use the possibility of conducting the event online beyond the V4 the inclusion of Balkan and Eastern European countries in the festival ecosystem.
Key challenges
Counter-Strike: Global Offensive is one of the most popular first-person-shooter, abbreviated FPS, an inside-out tactical action game.
8 teams will compete in the summer edition of the V4 Future Sports Festival Online, of which the first 4 teams will be automatically invited to the autumn offline event of the V4 Future Sports Festival. They will be joined by the teams nominated by the national e-sports associations of the V4 countries for the offline event (1-1 per country), thus creating a field of 12 for the autumn finale.
Eight-day on-site final international e-sports competition with live online broadcast.
Innovation
Prior to the on-site competitions, taking into account the previous results and the recognition and follower base in the given region, the pairs from the countries of the region go to the venue of the live final on an invitation basis. Two players are selected per area. From the participants of the V4 countries and V4 friendly countries, 1-1 player from each branch will enter the on-site finals per platform, so a total of 16 players will fight for the main prize. In FIFA 22. Players compete 2 against 2, and the rules are the same as in “traditional” sports. On the Playstation 5 platform, mixed doubles teams of professional players and influencers have to compete against each other.
Execution
The primary target audience of the event is Czech, Polish, Hungarian and Slovak users and active competitors of the planned e-sports games. Most of them are men, the largest proportion of them are adults who are open to technological innovations in addition to video game culture. In terms of his lifestyle, he is characterized by nocturnal activity, energy drinks and fast food can be found in his diet. He speaks a peculiar gamer slang, likes to play with his friends and visit offline events together.
Communication
Hungary’s first world-class international e-sports tournament.
It provides the opportunity for players and teams to excel in electronic sports.
Focuses on community and professional video gaming, but also keep an eye out for casual gamers who come to have fun with a group of friends.
Help domestic and regional players and teams to catch up to the international level of play to be competitive there.
Date: 28 August 2021 Location: Budapest Congress Center Organiser: Lounge Group – Visual Europe Group Client: MVM Group
EVENT CATEGORY: CATEGORY B2C EVENT SUB-CATEGORY: Best Music Event EVENT FORMAT: HYBRID
Event description and key objectives
MVM ZENERGIA is a classical music concert with the participation of renowned Hungarian musicians. The concert was held in front of live audience in 2021. The show was illuminated by spectacular light painting, while the proceeds of the concert were offered for charity in 2021 as well.
Creativity
Based on the customer brief, our task was to organize and run MVM Zenergia, as well as design and implement the associated integrated advertising campaign.
MVM ZENERGIA treats culture fans to a unique musical and visual experience every year.
It was organized for the 6th time in 2021.
The music program revolves around different themes and concepts every year. The music production was unique, gathering 7 well-known, Hungarian, classical musicians just for this occasion. All of them were former Junior Prima Award winners.
In addition to the musical experience, Ádám Bősze’s check-ins, pre-recorded footages and light painting added more colour to the program.
In addition to the music performances, we had to come up with a concept for the entire event, we designed its own image with a logo, animations, a unique set and visuals designed just for this occasion.
MVM doubled the total ticket revenue for the concert and donated the full amount to a charity selected by the ticket buyers.
Execution
Normally, just as in previous years, the event would have been held in the open air, in front of a crowd of several thousand people in one of the most famous squares of Budapest. However, we have contingency plans every year for bad weather. In 2020, the pandemic situation forced us to opt for an online event from the backup site, without spectators. This year in 2021 the audience joined the show on-site in the Budapest Congress Center.
Security has been paramount throughout the event organization. The live broadcast was preceded by a dress rehearsal, which was recorded. This recording was played in parallel to the actual broadcast via another server and internet connection, ensuring that in the event of any technical errors, we could cut to the pre-recorded material.
The online broadcast allowed the sale of an unlimited number of tickets, in the end the live music show had an audience of nearly two 10000 viewers in the virtual space and 1000 on-site
The concert was broadcasted live.
This year MVM ZENERGIA was about innovation more than ever before. Instead of the previous large-scale acoustic and visual outdoor experience, we now had to deliver the usual highest quality cultural content online and in.-person together. MVM ZENERGIA thus embodies all the core values that characterize MVM Group’s corporate social responsibility. Beyond supporting culture and young talent, helping the disadvantaged, supporting and applying innovative solutions were all realized at this end of August event.
The pre-communication of the event happened within the framework of an integrated national campaign, including press, online, radio, television, social and OOH (billboard) appearances. PR articles and social media video ads were run as part of the post-communication.”
Measurable results
Anyone could vote in advance on the mvmzenergia.hu website, which foundation would receive the ticket revenue for the concert. The amount was doubled by MVM Plc.
There was a lot of positive feedback from both the profession and social media, mainly emphasizing the quality and uniqueness of the event. – The Hungarian Television will broadcast the complete show in March 2022.”
This year, we celebrated St. Stephen’s Day, the founding of the state of Hungary with three and a half days of events at more than 20 venues. The celebrations included state ceremonies, the St Stephen’s Day parade, the flag-raising ceremony, the military officer’s Oath Ceremony, the Holy Mass and, of course, the fireworks. The Holy Crown was also on display free of charge in the National Assembly building.
Key challenges
The 3,5-day event kicked off on 19 August with the Street Music and Food Truck Show and the Szabadrét Festival. In the case of the former, the Veszprém Street Music Festival moved into Szabadság Square and the surrounding streets with the city’s coolest food trucks. Over three days, 48 performers gave 151 concerts in a wide variety of musical styles on one of the seven stages and five street music venues. The Szabadrét Festival was a laid-back, picnic-style event aimed at young people on Elisabeth Square, with domestic acts, mostly electronic music producers, DJs and progressive live acts that crossed genre boundaries.
The Heroes’ Way, which commemorated seven prominent figures of Hungarian history with spectacular role-playing performances, was held in Buda Castle. In Kapistrán Square, there were also military programmes and concerts by the military orchestra. Panorama Classical was organized on Gellért Hill with classical music concerts in a pleasant picnic atmosphere and a wonderful panoramic view in the Garden of the Philosophers. The Buda programme also featured Retro Tabán an exciting musical treat in the Tabán, a cult venue with a decades-long rock and pop concert tradition.
One of the main events of St. Stephen’s Day was the tradition setting parade on Andrássy Avenue, featuring three units: Earth, Country and Nation. During the programme, giant installations with the three themes were paraded on Andrássy Avenue. For example, the legendary animals of Hungarian origin tales, St Stephen and the Virgin Mary, as well as the tricolour flag representing the nation. In addition to the huge installations, the programme included a spectacular show with hundreds of performers.
For more than ten years, the Street of Hungarian Flavours in Lánchíd Street has been an essential event of the St Stephen’s Day celebrations. A special feature of the event is that it is the first time when you can taste the Cake and Sugar-free Cake of the Country, and this is also the debut of the St Stephen’s Day bread, the winner of the year’s competition.
Alkotmány street was lined by the Walk of Cities exhibition, showcasing the cultural richness of our country, deepening our historical knowledge by displaying the cities of our country and of historical Hungary beyond its present borders. The reconstructed Golden Train was on display on the part of the street near the Parliament, the original of which was built in 1938 to transport our national relic of the Holy Right around the territory of historic Hungary.
On 15th March Square, outstanding sportsmen and sportswomen of the past and present recounted their successes and even their failures at the Sports Heroes’ Station. The commemoration of our nation’s most memorable sporting events serves to set an example for future generations and encourage them to lead a sport-conscious lifestyle. And on the square in front of the Vigadó, surrounding the iconic fountain, the Operetta Promenade stage, the Budapest Operetta Theatre performed a series of shows. For the weekend, the iconic dishes of the best Hungarian cafés of the country and beyond moved to the heart of the city centre, to Vörösmarty Square, as part of the Csárdafesztivál.
Over the weekend, tens of thousands of people were treated to the RoadMovie Live concert series on the Műegyetem-embankment, with a wide variety of performers to ensure that young and old alike could find their favourite artists. On the other side of the Danube, on the Nehru-embankment and at the Bálna, there was a Fashion & Design Festival, where one could discover the best of Hungarian designers, designers, craftsmen and even gastro-craftsmen.
Creativity
This story is written for over a thousand years and ongoing today. Every holiday is special in its own way, yet this year’s event stands out in many ways for many of us. During the one and a half year, when we had to endure new challenges every day, the liberated joy of celebration seemed even more distant than light years away. It turns out that on the final frontier of fear and pain and even beyond, there is something that keeps us going, we have reserves of strength in ourselves and our community that we even did not suspect before. For over a thousand years, this courage, this loyalty and this humility carried and will carry us down the road. This year our goal was a real power demonstration. About the power of humility, will, and faith in the community. In a form of a monumental event, including more than 15 locations , 500 programs, and the largest art event of the year, as the first large public gathering without any COVID restrictions since March 2020. At the closing ceremony we covered gigantic spaces and significant distances. The mapping distance was 300m while the mapped picture had to precisely adapt to the Parliament’s facade, which is extraordinarily rich in details. It was possibile for the first time ever because Panasonic launched new lens series which makes possibile the mapping from that distance. We used nearly 50 projectors with almost 1 700 000 lumen luminous power for the mapping. Its occupied 100 colleagues for 6 months, and staff of 250 for setup and disassembly works. The preparation take 1,5 years, covered 4,3 km production area, used, 400 moving headlights, 650 RGB colour effect lamps, 7 video walls and 2 LED trailers, PA coverage for the whole production area, broadcasting technology and employed 6 animation teams and 17 visual artists for the 30 minutes show.
Measurable results
Let the numbers speak: The event attracted 700 000 people on-site(!) and 2 500 000 more on broadcast.
